Home > New > New Arrivals





 New Arrivals


 Impotant Notifications












New Arrivals
















   1 Bailenson, Jeremy
Experience on demand : what virtual reality is, how it
works, and what it can do / Jeremy Bailenson.-- New York:W W Norton,
290p. , 25cm.
ISBN : 9780393253696.
006.8 BAI 146536
In this book, the author draws on two decades spent
researching the psychological effects of VR and other
mass media to help readers understand this powerful new
tool. He offers expert guidelines for interacting with VR and
describes the profound ways this technology can be put to use-not
to distance ourselves from reality,but to enrich our lives and
influence us to treat others,the environment, and even ourselves better.

** Virtual reality

   2 Mio, Minoru (ed)
Rethinking social exclusion in India : castes,
communities and the state / Minoru Mio and Abhijit
Dasgupta.-- London: Routledge, 2018.
xii, 174p,24cm.
(Routledge new horizons in South Asian studies).
ISBN : 9781138282179.
306.0954 MIO 145797, 146537
In recent years exclusionary policies of the Indian state
have raised questions concerning social harmony and economic
progress. During the last few decades the
emergence of identity politics has given new lease of
life to exclusionary practices in the country. Castes,
communities and ethnic groups have re-emerged in almost
every sphere of social life .The book shows that a shift
has taken place in the discourse on inclusion and
exclusion. Chapters by experts in their fields explore
issues of inclusion and exclusion that merit special
attention such as Dalit identity, ethnicity,
territoriality and minorities. Authors raise questions
about developmental programs of the state aimed at making India
more inclusive and discuss development projects initiated to
alleviate socio-economic conditions of the urban poor in the cities.

** Marginality, Social- India, Social integration-India,Caste-India,
India-Social policy.
   3 Kennedy, Scott
Global governance and China : the dragon-s learning curve /
Scott Kennedy.-- London: Routledge, 2018.
xxvi, 289 p. , 23cm.
(Global institutions).
ISBN : 978041581016.
327.51009045 KEN 146541
This volume offers systematic analysis of China-s growing
engagement in global governance institutions over the past
three decades. During this period, China has gone from
outsider to observer to insider. The volume is based on studies
of Chinese involvement in a wide cross section of regimes,
including trade, finance,intellectual property rights, foreign aid,
and climate change.

** Economic development--China , China--Economic
 330    ECONOMICS 
   4 Honore, Bo
Advances in economics and econometrics : Eleventh World
Congress / Bo Honore...[et al].-- Cambridge: Cambridge
University Press, 2017.
xii,367p., 25cm.
(Econometric Society monographs , 58).
ISBN : 9781108400022.
330 HON 146532 2V
This is the first of two volumes containing papers and
commentaries presented at the Eleventh World Congress of
the Econometric Society, held in Montreal, Canada in
August 2015. These papers provide state-of-the-art
guides to the most important recent research in economics today.
This book includes surveys and interpretations of key developments
in economics and econometrics, and discussion of future directions
for a wide variety of topics, covering both theory and application.
These volumes provide a unique, accessible survey of progress
on the discipline, written by leading specialists in
their fields. The first volume includes theoretical and
applied papers addressing topics such as dynamic
mechanism design, agency problems, and networks.

** Econometrics--Congresses , Economics--Congresses

5 Capaldi, Nicholas
Liberty and equality in political economy : from Locke
versus Rousseau to the present / Nicholas Capaldi and
Gordon Lloyd.-- Cheltenham: Edward Elgar Publishing,2016.
xii, 239p. , 24cm.
ISBN : 9781784712525.
330.09 CAP 146545
This book is an evolutionary account of the ongoing
debate between two narratives: Locke and liberty versus
Rousseau and equality. Within this book, Nicholas
Capaldi and Gordon Lloyd view these authors and their
texts as parts of a conversation, therefore highlighting
a new perspective on the texts themselves.

** Locke, John, 1632-1704 , Rousseau, Jean-Jacques,1712-1778 ,
Economics -- History , Economics -- Political aspects -- History ,
Political science -- History , Political science -- Philosophy ,
Liberty , World politics , Natural law

6 Frumkin, Norman
Guide to economic indicators / Norman Frumkin.--4th ed.--
London: Routledge, 2015.
xx, 283p. , 23cm.
ISBN : 9780765616470.
330.9730021 FRU 146538
This book provides quick and easy access to current and
reliable data on the major statistical measures of the
U.S. economy. It provides concise, jargon-free
explanations of the meaning, use, and availability of
more than 70 macroeconomic indicators, including
websites, recent trends, and current data.

** Economic indicators -- United States , Business cycles -- United States --
Statistics , United States -- Economic conditions -- Statistics
 338    PRODUCTION  
   7 Goswami, Binoy (ed)
Indian agriculture after the green revolution : changes
and challenges / Binoy Goswami, Madhurjya Prasad
Bezbaruah and Raju Mandal.-- London: Routledge, 2018.
xv, 233P. , 24cm.
(Routledge studies in the modern world economy , 172).
ISBN : 9781138286290.
338.10954 GOS 146544
The book recounts how the high achievements of the Green
Revolution had overgrown to a state of this -agrarian
crisis-. In the process, it also brings to fore the
underlying resilience and innovativeness in the sector
which enabled it not just to survive through the crisis
but to evolve and revive out of it.

** Agriculture -- Economic aspects -- India -- History ,
Agriculture -- India -- History

8 Mishra, Ajit (ed)
Markets, governance, and institutions in the process of
economic development / Ajit Mishra and Tridip Ray.-- New
Delhi: Oxford University Press, 2017.
xviii, 392p., 25cm.
ISBN : 9780198824664.
338.9 MIS 146208, 146549
With contributions from past and present collaborators,
this book celebrates the contributions of Kaushik Basu to
development economics. It reflects on the issues of rent control,
child labour, labour laws, harrassment,shared prosperity,and
gender empowerment in the broader context of interactions between
markets, governments,and institutions.

** Development economics
   9 Sherry,John F.
Contemporary consumer culture theory / John F. Sherry,
Jr. and Eileen Fischer.-- New York: Routledge, Taylor and
Francis Group, 2017.
xvii, 317 p. , 24 cm.
ISBN : 9781138680562.
339.47 SHE 146542
Contemporary Consumer Culture Theory contains original
research essays written by the premier thought leaders
of the discipline from around the world that reflect the
maturation of the field Customer Culture Theory over the
last decade. The volume seeks to help break down the
silos that have arisen in disciplines seeking to
understand consumer culture, and speed both the
diffusion of ideas and possibility of collaboration
across frontiers.It begins with a re-evaluation of some of the
fundamental notions of consumer behaviour, such as self and other,
branding and pricing, and individual vs. communal agency then
continuing with a reconsideration of role configurations as they affect
consumption, examining in particular the ramifications of familial,
gender,ethnic and national aspects of consumers- lived experiences.

** Consumer behavior--Research , Culture--Economic
   10 Pfeffe, Jeffrey
Dying for a paycheck : how modern management harms
employee health and company performance-and what we can
do about it / Jeffrey Pfeffe.-- New York: Harper
Collins, 2018.
258p. , 23cm.
ISBN : 9780062873347.
658.382 PFE 146547
In this book, the author exposes the infuriating truth
about modern work life: even as organizations allow
management practices that literally sicken and sometimes
kill their employees, those policies do not enhance
productivity or the bottom line. Instead, they diminish
employee engagement, increase turnover, reduce job
performance and drive up health costs.Exploring a range
of important topics, including layoffs, health
insurance,work-family conflict, autonomy and why people remain
in toxic environments, he offers guidance and practical solutions
all of us employees, employers and the government can use to enhance
workplace wellbeing.

** Job stress , Job satisfaction , Work -- Physiological
aspects , Quality of work life , Employee health

11 Haski-Leventhal, Debbie
Strategic corporate social responsibility : tools and
theories for responsible management / Debbie Haski-
Leventhal.-- Los Angeles: Sage Publications, 2018.
xxx, 377p. , 23cm.
ISBN : 9781473998018.
658.408 HAS 146535
Based on the idea that strategic CSR offers the most
holistic and effective approach to corporate social
responsibility, the author presents the key concepts,
theories and philosophical approaches to CSR, along with
the practical tools needed to implement this knowledge in the
real world.

** Corporate Social Responsibility , Social
responsibility of business , Strategic planning

12 Batra, Annurag (ed)
BW Books marketing whitebook 2018-19 / Annurag Batra.--
London: Businessworld, 2018.
276p. , 24cm.
M-LIT:Marketing with leadership,inclusion and
ISBN : 9788193306420.
658.8 BAT 146548

** Marketing -- India -- Handbooks, manuals, etc. ,

13 Andrews, Tim G
Building brands in Asia : from the inside out / Tim G
Andrews and Wilson Chew.-- London: Routledge, 2017.
xi, 225p. , 24cm.
ISBN : 9780415549837.
658.827095 AND 146540
Focusing on the creation, development and management of
brands in the world-s most dynamic, diverse and
challenging business environment, this book challenges
the assumption that the continuing success of global
brands in Asia is a given. The first part examines the
challenge multinational corporations face in balancing
brand consistency with local effectiveness. In the
second part, attention shifts to Asian company brands,
where the focus on branding has been relatively muted until now.

** Brand name products - Asia - Management , Marketing -- Asia , Branding
(Marketing) -- Asia

14 Longbottom, David (ed)
Alternative market research methods : market sensing /
David Longbottom and Alison Lawson.-- London: Routledge,
xviii, 312p. , 24cm.
ISBN : 9781138843721.
658.83 LON 146539
This book is a new approach that enables researchers to
get greater depth and meaning from their research and
organisations to make smarter strategic decisions. It
explains market sensing simply and practically and
demonstrates how it can benefit researchers. It teaches
non-mainstream and alternative research methods which
facilitate innovative research design, and achieves deep
insights into the mindsets of consumers.

** Marketing research

15 Mason, Katy
Marketing performativity : theories, practices and
devices / Katy Mason, Hans Kjellberg and Johan
Hagberg.-- London: Routledge, 2017.
x, 250p. , 25cm.
ISBN : 9781138237261.
658.83 MAS 146546
This book addresses concerns about the theory-practice
gap so often discussed by marketing scholars, and indeed
reframes this -gap- by asking -how is marketing theory
performative?- How does marketing theory shape action?
Who uses it in practice and to what effects? The book
begins by considering what performativity is and how
this concept is used in the marketing literature. It then
considers three themes concerning the performativity of
marketing that emerge from the contributions, before presenting
ten empirical studies that ask how, why, and to what effect
marketing theories are used and -performed- in marketing practice.
The book also summarises the implications of three themes and
sketches research areas for further developing our understanding of the
performativity of marketing.

** Marketing research , Export marketing , Product




Copyright © 2008 IIMC