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   1 Heinzen, Thomas
Social psychology / Thomas Heinzen and William Paterson.-
Los Angeles: Sage, 2019.
xxv, 601 p. , 29 cm.
ISBN : 9781506357515.
302 HEI 146527
The authors present social psychology as an evolving,
science-driven conversation. Every chapter builds on core
questions central to scientific inquiry, while a methods-
in-context approach cultivates psychological literacy.
Heinzen and Good friend draw students in by weaving
stories drawn from their own personal experiences with
compelling examples from popular culture, all carefully
placed in historical context. Because application is key,
the book concludes with eight mini-chapters on topics
including behavioral economics, environmental
sustainability, law and the courtroom, positive
psychology, and more. Students will become active
participants in the social psychology dialogue, finding
their fascination with the field and realizing its
significance in their daily lives and future careers.

** Social psychology

2 Angouri, Jo
Culture, discourse, and the workplace / Jo Angouri.--
London: Routledge, 2018.
xiv, 229p. , 24cm.
ISBN : 9780415523967.
302.2 ANG 146501
This book adds new theoretical and methodological
insights into the complex relationship between language,
culture, and identity in professional settings. This book
provides future directions for workplace sociolinguistics
as a field and makes a case for holistic research and
multidisciplinary enquiry.

** Intercultural communication , Language and languages ,
   3 Canterbery, E Ray
Inequality and global supra-surplus capitalism / E Ray
Canterbery.-- New Jersey: World Scientific, 2018.
x, 368p. , 24 cm.
ISBN : 978981320082.
305 CAN 146524
This book is written as a sequel to John Kenneth
Galbraith-s The Affluent Society, and provides a
theoretical framework, for the first time, for surpra-
surplus capitalism. Conventional economics has the income
and wealth distributions as -givens-. This assumption
immediately excludes such distributions from economic and
social concern. Occasionally, economists such as Kenneth
Boulding and even earlier, Michal Kalecki, have attempted
to develop alternative perspectives in which such
distributions are integral to the story and therefore
have implications for public policy. At the same time,
conventional microeconomics is a theory of price only in
which economic efficiency (in an engineering sense) is
the only value to be optimized.

** Equality , Income distribution , Wealth , Economic
   4 Litao, Zhao
China-s development : social investment and challenges /
Zhao Litao.-- New Jersey: World Scientific, 2017.
vii,165p. , 24cm.
ISBN : 9789813223448.
306.30951 LIT 146519
China has made remarkable yet uneven progress in social
development. This book analyses China-s achievements and
problems in social development from the perspective of
social investment. Social investment has gained
popularity in Europe as a new social policy paradigm. It
seeks to use government budget more efficiently and
effectively by investing in people rather than -social
consumption-. This book focuses on a few policy areas
central to social investment and capacity building,
including education, technical training, RandD, and the
hukou reform. It also analyses challenges and limitations
of China-s social investment policies. It sheds light on
the most notable feature of China-s social investment
regime, which is the concentration of resources,
privileges, and policy support on sectors and
institutions with more growth potential.

** Social planning -- China , China -- Social policy ,
China -- Social conditions -- 2000-

5 Luque, Jaime
The Subprime crisis : lessons for business students /
Jaime Luque.-- New Jersey: World Scientific, 2017.
xviii, 217 p. , 24 cm.
ISBN : 9789813200036.
330.9730931 LUQ 146413, 146528
The content of this book presents an in-depth analysis of
several of the leading causes of the subprime crisis, as
well as the subsequent measures that were used to contain
a widespread economic recession. It is the aim of this
book to provide adequate information and tools for
readers to gain insight on how we can prevent the same
mistakes from happening again.

** Global Financial Crisis , Financial crises--United
States , Recessions
   6 Goldstein, Morris
Trade, currencies and finance / Morris Goldstein,.-- New
Jersey: World Scientific Publishing, 2017.
xx, 750 p. , 24 cm.
ISBN : 9789814749572.
332.042 GOL 146529
The book includes selected papers of Morris Goldstein on
the following topics in international macroeconomics:
international trade, currency regimes, exchange rate
policy, international policy coordination, banking,
financial crises, financial regulation, IMF policies, and
China-s exchange rate policy.

** International trade , Foreign exchange

7 Lothian, James R.
Essays in international money and finance : interest
rates, exchange rates, prices and the supply of money
within and across countries / James R. Lothian.-- New
Jersey: World Scientific, 2018.
xxiii, 795 p. , 24 cm.
ISBN : 9789813148314.
332.042 LOT 146523
The aim of the book is to make the author-s scholarly
research in the areas of international finance and
monetary economics easily accessible to other researchers
and students. The articles included in the book span a
wide range. The topics include the behavior of the three
key relations in international finance, purchasing power
parity, interest rate parity and real interest rate
equality, the relation between money and other key
economic variables, financial globalization and the
transmission of economic disturbances internationally.

** International finance , Foreign exchange rates ,

8 Sandor, Richard
Electronic trading and blockchain : yesterday, today and
tomorrow / Richard Sandor.-- New Jersey: World Scientific
, 2018.
xxiii, 193 p. , 24 cm.
ISBN : 9789813233775.
332.6420285 SAN 146522
Trading floors in the 60s and 70s involved hundreds of
people shouting bids and offers in multi-coloured jackets
standing next to each other in different pits,
gesticulating with their hands. The decibel levels were
extremely high, so high that traders who traded every day
had hearing problems later in life. In 1980, the first
widely used electronic trading exchange was established.
On September 1, 1969, the California Commodity Advisory
Research Project (CCARP) was formed and housed at UC
Berkeley. The project-s first aim was to examine the
feasibility of an electronic, for-profit exchange. At the
time, there were only 12 exchanges worldwide, and none
were for-profit or electronic. Read first-hand from
Richard Sandor, the project director and how CCARP was 20
years too early for the financial world.

** Business--Data processing , Electronic data
   9 Williamson, Oliver E
Contract, governance and transaction cost economics /
Oliver E Williamson.-- New Jersey: World Scientific, 2017
xi, 206p. , 24cm.
ISBN : 9789813202078.
338.51 WIL 146520
This book brings together a collection of seven papers on
Transaction Cost Economics by Nobel Laureate Professor
Oliver E Williamson. The applications of Transaction Cost
Economics are extensive, ranging from the field of
industrial organization and applied fields of economics
such as labor, public finance, comparative economic
systems and economic development, to the business fields
of strategy, organizational behavior, marketing, finance,
operations management, and accounting.

** Transaction costs , Industrial organization (Economic
theory) , Institutional economics
   10 Richardson, Martin
Dimensions of trade policy / Martin Richardson.-- New
Jersey: World Scientific, 2018.
xxx, 416p. , 23cm.
(World Scientific studies in international economics , 63
ISBN : 9789813207608.
382.3 RIC 146521
This book collects the author-s significant works on
international trade policy over almost 30 years of
publishing. The articles cover an eclectic range of
topics but are grouped into three main areas of
concentration -- local content protection, the economics
of preferential trading areas and the relationship
between trade and competition policies -- and the book
also includes some -sui generis- topics, such as "fair
trade" and "buy local" schemes.

** Commercial policy , International trade
   11 Mishura, Yuliya
Theory and statistical applications of stochastic
processes / Julija S Misura and Georgiy Shevchenko.-- New
Jersey: Wiley, 2017.
xix, 373p. , 24cm.
ISBN : 9781119476597.
519.22 MIS 146497
This book is concerned with the theory of stochastic
processes and the theoretical aspects of statistics for
stochastic processes. It combines classic topics such as
construction of stochastic processes, associated
filtrations, processes with independent increments,
Gaussian processes, martingales, Markov properties,
continuity and related properties of trajectories with
contemporary subjects: integration with respect to
Gaussian processes, stochastic analysis, stochastic
differential equations, fractional Brownian motion and
parameter estimation in diffusion models.

** Stochastic processes

12 Hirotsu, Chihiro
Advanced analysis of variance / Chihiro Hirotsu.--
Hoboken: John Wiley and Sons, 2017.
xix, 412 p. , 24 cm.
ISBN : 9781119303336.
519.538 HIR 146494
In this important book, internationally acclaimed
statistician, Chihiro Hirotsu, goes beyond classical
analysis of variance (ANOVA) model to offer a unified
theory and advanced techniques for the statistical
analysis of experimental data. Dr. Hirotsu introduces the
ground breaking concept of advanced analysis of variance
(AANOVA) and explains how the AANOVA approach exceeds the
limitations of ANOVA methods to allow for global
reasoning utilizing special methods of simultaneous
inference leading to individual conclusions. Focusing on
normal, binomial, and categorical data, Dr. Hirotsu
explores ANOVA theory and practice and reviews current
developments in the field.

** Analysis of variance.

13 Meeker, William Q
Statistical intervals : a guide for practitioners and
researchers / William Q Meeker, Gerald J Hahn and Luis A
Escobar.-- Hoboken: Wiley, 2017.
xxxv, 592p. , 26cm.
ISBN : 9781118595169.
519.54 MEE 146496

** Mathematical statistics
   14 Lerman, Dawn
The Language of branding : theories, strategies, and
tactics / Dawn Lerman, Robert J Morais and David Luna.--
New York: Routledge, 2018.
x, 160p. , 23cm.
ISBN : 9780415806749.
658.827 LER 146518
This book shows marketers how to use language
successfully to improve brand value and influence
consumer behavior. The authors show how understanding the
power of language can impact the essence - and sales - of
a brand. The book covers the fundamentals of brand
language and applications for an array of marketing
initiatives. Readers will learn why brand language
matters, how language is used in marketing, and how to
build a brand strategy that capitalizes on the richness
and complexity of language. This book includes real-world
case histories that demonstrate vividly how brand
language is created and exercises that enable both
students of marketing and marketing professionals to
apply the book-s concepts and stimulate class discussion.

** Branding (Marketing) , Advertising -- Language ,
Communication in marketing
   15 Kumar, Krishna
Dada ji ki kahaniya / Krishna Kumar, Ritu Srivastava and
Ruchi Srivastava.-- Lucknow, 2018.
94p., 24cm.
Hindi book.
ISBN : 9789352883110.
891.433 KUM 146480
Prabandhako ke liye 25 dilachasp laghu kathaye bharatiya
anuvab ke adhar par.

** Children-s stories, Hindi , Short stories, Hindi



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