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 128    HUMANKIND  
   1 Heath, Chip
The Power of moments : why certain experiances have
extraordinary impact / Chip Heath and Dan Heath.-- London
: Bantam Press, 2017.
ISBN : 9780593079263.
128.4 HEA 146148
What if a teacher could design a lesson that he knew
students would remember twenty years later? We all have
defining moments in our lives - meaningful experiences
that stand out in our memory. In this book, the authors
ask: why leave our most meaningful, memorable moments to
chance when we can create them?

** Experience , Leadership , Success
   2 Evans, Jonathan St B T
Thinking and reasoning : a very short introduction /
Jonathan St B T Evans.-- New York: Oxford University
Press, 2017.
xvii, 134p. , 18cm.
ISBN : 9780198787259.
153.42 EVA 146202
In this Very Short Introduction Jonathan Evans explores
cognitive psychological approaches to understanding the
nature of thinking and reasoning, problem solving, and
decision making. He shows how our problem solving
capabilities are hugely dependent on also having the
imagination to ask the right questions, and the ability
to see things from a completely new perspective.

** Thought and thinking , Reasoning
   3 O-Leary, Zina
The Essential guide to doing your research project / Zina
O-Leary.--3rd ed.-- London: Sage Publications, 2017.
viii, 400p. , 25cm.
ISBN : 9781473952072.
300.72 OLE 146156
This book guides you through a step-by-step approach to
research and provides all of the skills and momentum you
need to excel.

** Research -- Methodology , Social sciences -- Research
   4 Alter, Adam
Irresistible : why we can-t stop checking, scrolling,
clicking and watching / Adam Alter.-- London: Bodley Head
, 2017.
354p. , 23cm.
ISBN : 9781847924599.
303.4833 ALT 146150
From cliff-hangers to earworms, from religion to
pornography and from the awesome allure of the -Kim
Kardashian: Hollywood- app to the unexpected benefits of
the -butt-brush effect this book blends fascinating
stories with ingenious science to explain how and why we
all got hooked. Revealing the surprising causes and
sometimes bizarre nature of addiction, this book will
equip you with the tools and understanding you need to
navigate our irresistible new world.

** Internet addiction -- Social aspects , Information
technology -- Psychological aspects , iPhone (Smartphone)
-- Social aspects

5 Tagg, Caroline
Exploring digital communication : language in action /
Caroline Tagg.-- London: Routledge, 2016.
viii, 291p. ,24cm.
ISBN : 9780415524933.
303.4833 TAG 146139
This book aims to discuss real-world issues pertaining to
digital communication, and to explore how linguistic
research addresses these challenges. The author seeks to
demystify any perceived divide between online and offline
communication, arguing that issues raised in relation to
digital communication throw light on language use and
practices in general, and thus linguistic interventions
in this area have implications not only for users of
digital communication but for linguistsĀ° general
understanding of language and society.

** Telecommunication--Study and teaching , Telematics--
Social aspects , Online social networks , Applied
linguistics--Study and teaching , Digital communications-
Social aspects , Internet
   6 Kenny, Paul D
Populism and patronage : why populists win elections in
India, Asia, and beyond / Paul D Kenny.-- New Delhi:
Oxford University Press, 2017.
x, 234p. , 24cm.
ISBN : 9780198821335.
324.204 KEN 146215
This book provides a new explanation for why populists
are so successful in political systems where vote buying
and other such patronage-based practices are common.

** Populism , Patronage, Political--India
   7 Fan, Jianqing
The Elements of financial econometrics / Jianqing Fan and
Qiwei Yao.-- New York: Cambridge University Press, 2017.
xii, 381p. , 25cm.
ISBN : 9781107191174.
332.015195 FAN 146155
This book focuses on methodology and includes real
financial data illustrations throughout. The mathematical
level is purposely kept moderate, allowing the power of
the quantitative methods to be understood without too
much technical detail. Wherever possible, the authors
indicate where to find the relevant R codes to implement
the various methods.

** Finance--Econometric models , Capital assets pricing
model , Econometrics

8 Akyuz, Ylmaz
Playing with fire : deepened financial integration and
changing vulnerabilities of the Global South / Yilmaz
Akyuz.-- Oxford: Oxford University Press, 2017.
xx, 258p. , 25cm.
ISBN : 9780198797173.
332.091724 AKY 146152
Many emerging and developing economies (EDEs) have
liberalized their capital accounts, allowing greater
freedom for international lenders and investors to enter
their markets. This book provides an empirical account of
deeper integration of EDEs into the global financial
system and discusses its implications for stability and

** Financial services industry -- Developing countries ,
Investments, Foreign -- Developing countries , Monetary
policy -- Developing countries

9 Purohit, Mahesh C
The Oxford handbook of tax system in India : an analysis
of tax policy and governance / Mahesh C Purohit and
Vishnu Kanta Purohit.-- New Delhi: Oxford University
Press, 2014.
xvii, 404p. , 24cm.
ISBN : 9780198092278.
336.200954 PUR 146199
This book evaluates the existing taxes levied both by the
Centre and the State Governments and puts forth the
second generation reforms that are need of hour. More
importantly, it presents the reforms through the
introduction of goods and services tax (GST) and Direct
Tax Code (DTC) to have a robust tax system in India.

** Taxation -- India , Fiscal policy -- India , Taxation
- India -- States
   10 Doz, Yves L
Ringtone : exploring the rise and fall of Nokia in mobile
phones / Yves L Doz and Keeley Wilson.-- Oxford: Oxford
University Press, 2018.
viii, 189p. , 24cm.
ISBN : 9780198777199.
338.762138456 DOZ 146213
In less than three decades, Nokia emerged from Finland to
lead the mobile phone revolution. It grew to have one of
the most recognizable and valuable brands in the world
and then fell into decline, leading to the sale of its
mobile phone business to Microsoft. This book explores
and analyzes that journey and distils observations and
learning points for anyone keen to understand what drove
Nokia-s amazing success and sudden downfall.

** Nokia (Firm) -- History , Nokia (Firm) -- Management -
History , Cell phone equipment industry -- Finland --
 340    LAW 
   11 Berger, Tobias
Global norms and local courts : translating -the rule of
law- in Bangladesh / Tobias Berger.-- Oxford: Oxford
University Press, 2017.
x, 196p. , 24cm.
ISBN : 9780198807865.
340.11 BER 146144
This book examines the interaction between global norms
and local contexts, from global norms about -the rule of
law- from the desks of development experts in Brussels to
villages in rural Bangladesh, and what happens to -the
rule of law-.

** Rule of law , Rule of law -- Bangladesh
   12 Clarke, Harold D
Brexit : why Britain voted to leave the European Union /
Harold D Clarke, Matthew Goodwin and Paul Whiteley.--
Cambridge: Cambridge University Press, 2017.
xviii,256p. , 24cm.
ISBN : 9781316605042.
341.24220941 CLA 146153
In June 2016, the United Kingdom shocked the world by
voting to leave the European Union. As this book reveals,
the historic vote for Brexit marked the culmination of
trends in domestic politics and in the UK-s relationship
with the EU that have been building over many years.
Drawing on a wealth of survey evidence collected over
more than ten years, this book explains why most people
decided to ignore much of the national and international
community and vote for Brexit.

** European Union -- Great Britain , Great Britain --
Politics and government -- 2007-
   13 Onnerfors, Andreas
Freemasonry : a very short introduction / Andreas
Onnerfors.-- New York: Oxford University Press, 2017.
xviii, 137p. , 17cm.
(A Very short introductions , 531).
ISBN : 9780198796275.
366.1 ONN 146180
Freemasonry is one of the oldest and most widespread
voluntary organizations in the world. This book
introduces the inner activities of freemasonry, and the
rituals, symbols and practices. Looking at the
development of the organizational structure of masonry
from the local to the global level, the author considers
perceptions of freemasonry from the outside world, and
navigates through the prevalent fictions and conspiracy
theories. He also discusses how freemasonry has from its
outset struggled with issues of exclusion based upon
gender, race and religion, despite promoting tolerant
openness and inclusion.

** Freemasonry
   14 Palfreyman, David
Universities and colleges : a very short introduction /
David Palfreyman and Paul Temple.-- Oxford: Oxford
University Press, 2017.
xxii,150p. : ill. , 18cm.
(A Very Short Introductions , 545).
ISBN : 9780198766131.
378.009 PAL 146205
this Very Short Introduction discusses one of the world-s
oldest, most resilient, and most adaptable institutions.
David Palfrey man and Paul Temple consider the links
between universities and the economy, and the role of
universities within society. Highlighting some of the key
questions surrounding the position of universities, they
ask how the university can be politically accountable for
its taxpayer funding, if it needs to be autonomous to
function effectively as a public good.

** Universities and colleges , Education
 381    COMMERCE 
   15 Ma, Winston
China-s mobile economy: opportunities in the largest and
fastest information consumption boom / Winston Ma.--
Chichester: John Wiley, 2017.
xxvii, 340p. , 23cm.
ISBN : 9788126569373.
381.1420951 MAW 146146
This book spotlights the digital transformation in China.
Organised into three major areas of the digital economy
within China, this book explores the surge in e-commerce
of consumer goods, the way in which multi-screen and
mobile Internet use has increased in popularity, and the
cultural emphasis on the mobile Internet as a source of
lifestyle- and entertainment-based content.

** Electronic commerce -- China , Electronic commerce
   16 Waller, John
Heredity : a very short introduction / John Waller.--
Oxford: Oxford University Press, 2017.
xx, 151p. , 18cm.
(A Very short introductions , 532).
ISBN : 9780198790457.
576.5 WAL 146184
The idea of heredity--that qualities of body and mind are
somehow inherited from one-s parents--has profoundly
shaped many aspects of the human experience: from our
attempts to understand variation in personality and
intelligence, and popular attitudes to gender, race, and
social hierarchy, to the methods employed to increase
crop yields and the value of horses and cattle. In this
book,the author traces both the technical study of
biological inheritance and its ideological uses. He
follows the concept of heredity from antiquity into a
modern age of molecular biology in which a brave new
prospect is emerging: the capacity to manipulate the
human genome itself.

** Heredity , Heredity -- History , Heredity, Human
   17 Thomas, David C
Cross-cultural management : essential concepts / David C
Thomas and Mark F Peterson.--4th ed.-- Thousand Oaks:
Sage Publications, 2018.
xxi, 313p. , 24cm.
ISBN : 9781506340708.
658.30089 THO 146151
This book introduces readers to the fundamentals of cross
cultural management by exploring the influence of culture
on interpersonal interactions in organizational settings
and examining the ever-increasing number of cross-
cultural management challenges that global managers face
in today-s workplace.

** International business enterprises--Management ,
International business enterprises--Management--Cross-
cultural studies , Management -- Cross-cultural studies ,
Intercultural communication

18 Paroutis, Sotirios
Practicing strategy : text and cases / Sotirios Paroutis,
Loizos Th Heracleous and Duncan Angwin.--2nd ed.-- London
: Sage Publications, 2016.
xiv, 310p. , 24cm.
ISBN : 9781473912854.
658.4012 PAR 146154
Considering strategy as something an organization has and
which its members do, this book deals with a selection of
topics that have been central in recent academic debates
in the strategy-as-practice area.

** Strategic planning , Strategic planning--Case studies
Business planning , Business planning--Case studies

19 Virine, Lev
Project risk analysis made ridiculously simple / Lev
Virine and Michael Trumper.-- New Jersey: World
Scientific, 2016.
xx, 262p. , 23cm.
(World scientific-now publishers series in business , 12)
ISBN : 9789814759373.
658.404 VIR 146157
The aim of the book is to provide a practical overview of
the project risk management process that covers both
theory and practice and would serve as a useful guide to
a wide range of readers from students to project risk

** Project management , Risk management

20 Branson, Richard
Finding my virginity : the new autobiography / Richard
Branson.-- New Delhi: Virgin Books, 2017.
501p. , 23cm.
ISBN : 9780753556122.
658.4092 BRA 146147
In this book, the author shares his personal, intimate
thoughts on five decades as the world-s ultimate
entrepreneur and his shift to focusing more and more on
public service. The book shows how Branson created
hundreds of different companies, going from a houseboat
to his own private island. Join him as he juggles working
life with raising his children, sustaining his marriage
and creating a unique company culture.

** Branson, Richard , Virgin Group , Businesspeople --
Great Britain -- Biography , Leadership



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