|| MENTAL PROCESSES and INTELLIGENCE
||1 Rogers, Brian
Perception : a very short introduction / Brian Rogers.--
New York: Oxford University Press, 2017.
xxi, 162p. , 18cm.
(Very short introductions , 538).
ISBN : 9780198791003.
153.7 ROG 146212
In this book, the author analyses the psychological and
philosophical aspects of perception, and argues that what
we see is not what we perceive.
** Perception , Visual perception
|| DIFFERENTIAL and DEVELOPMENTAL PSYCHOLOGY
||2 Irvine, William B
A Slap in the face : why insults hurt - and why they
shouldn-t / William B Irvine.-- New Delhi: Oxford
University Press, 2017.
x, 253p. , 18cm.
ISBN : 9780190665043.
155.232 IRV 146192
In this book,the author undertakes a wide-ranging
investigation of insults, their history, the role they
play in social relationships, and the science behind
them. He examines not just memorable zingers, such as
Elizabeth Bowen-s description of Aldous Huxley as "The
stupid person-s idea of a clever person," but subtle
insults as well, such as when someone insults us by
reporting the insulting things others have said about us:
"I never read bad reviews about myself," wrote
entertainer Oscar Levant, "because my best friends
invariably tell me about them." He also considers the
role insults play in our society: they can be used to
cement relations, as when a woman playfully teases her
husband, or to enforce a social hierarchy, as when a boss
publicly berates an employee.
** Invective , Resilience (Personality trait)
|| SOCIAL INTERACTION
||3 Burgess, Jean (ed)
The Sage handbook of social media / Jean Burgess, Alice
Marwick and Thomas Poell.-- Thousand Oaks: Sage
xxi, 639p. , 25cm.
ISBN : 9781412962292.
302.231 BUR 146118
This book addresses the most significant research themes,
methodological approaches and debates about social media.
Leading scholars provide a range of disciplinary
** Social media
|| SOCIAL PROCESSES
||4 Bowler, Peter J
A History of the future : prophets of progress from H.G.
Wells to Isaac Asimov / Peter J Bowler.-- Cambridge:
Cambridge University Press, 2017.
x, 287p. , 23cm.
ISBN : 9781316602621.
303.49 BOW 146116
In this wide-ranging survey, the author explores the
phenomenon of futurology: predictions about the future
development and impact of science and technology on
society and culture in the twentieth century. Utilising
science fiction, popular science literature and the
novels of the literary elite, he highlights contested
responses to the potential for revolutionary social
change brought about by real and imagined scientific
innovations. Charting the effect of social and military
developments on attitudes towards innovation in Europe
and America, he shows how conflict between the enthusiasm
of technocrats and the pessimism of their critics was
presented to the public in books, magazines and
exhibitions, and on the radio and television.
** Forecasting , Science fiction -- History and criticism
, Science fiction
|| SOCIAL GROUPS
||5 Mahbubani, Kishore
The ASEAN miracle : a catalyst for peace / Kishore
Mahbubani and Jeffery Sng.-- New Delhi: Oxford University
xvi, 264p. , 24cm.
ISBN : 9780199485253.
305.8951059 MAH 146216
In an era of growing cultural pessimism, many thoughtful
individuals believe that different
civilizations especially Islam and the West cannot live
together in peace. The ten countries of ASEAN provide a
thriving counterexample of civilizational coexistence.
** Public relations -- Southeast Asia , Social policy ,
Diplomatic relations -- Southeast Asia , Politics and
government -- Southeast Asia , Conflict management ,
Ethnic relations -- Political aspects , ASEAN
|| FINANCIAL ECONOMICS
||6 Jongwanich, Juthathip
Capital mobility in Asia : causes and consequences /
Juthathip Jongwanich.-- Singapore: ISEAS, 2017.
ix,232p. , 23cm.
ISBN : 9789814786065.
332.495 JON 146122
This book presents new research on the determinants and
effects of capital flows as well as the effectiveness of
capital control policies in dealing with volatile capital
flows in emerging Asian countries. It examines three
issues related to capital movements in Asia: (1) the key
factors determining such mobility, (2) the impact of
capital movements in a home country, especially on real
exchange rates, and (3) the effectiveness of capital
** Monetary policy - Asia , Capital movements
||7 Lee, Frederic S
Microeconomic theory : a heterodox approach / Frederic S
Lee.-- New York: Routledge, 2018.
xxvi, 273p. , 24cm.
(Routledge advances in heterodox economics , 37).
ISBN : 9780415247313.
338.501 LEE 146175
Heterodox microeconomics explores the economy with a
focus on its constituent parts and their reproduction and
recurrence, their integration qua interdependency by non-
market and market arrangements and institutions, and how
the system works as a whole. This book develops a
heterodox economic theory that explains the economy as
the social provisioning process at the micro level.
8 Galloway, Scott
The Four : the hidden DNA of Amazon, Apple, Facebook and
Google / Scott Galloway.-- London: Bantam Press, 2017.
viii, 310p. , 24cm.
ISBN : 9780593077900.
338.761004678 GAL 146101
The author asks fundamental questions. How did the Four
infiltrate our lives so completely that they-re almost
impossible to avoid (or boycott)? Why does the stock
market forgive them for sins that would destroy other
firms? And as they race to become the world-s first
trillion-dollar company, can anyone challenge them? He
deconstructs the strategies of the Four that lurk beneath
their shiny veneers. He shows how they manipulate the
fundamental emotional needs that have driven us since our
ancestors lived in caves, at a speed and scope others
can-t match. And he reveals how you can apply the lessons
of their ascent to your own business or career.
** Google (Firm) , Apple Computer, Inc. , Facebook (Firm)
, Amazon.com (Firm) , Internet industry , Information
services industry , Strategic planning , Consumer
9 Young, Jeffrey S
ICon : Steve Jobs, the greatest second act in the history
of business / Jeffrey S Young and William L Simon.--
London: Wiley, 2018.
359p. , 23cm.
ISBN : 9788126506460.
338.76100416092 JOB 146149
This book chronicles the roller-coaster ride of Steve
Jobs from the despair of repeated failures to the triumph
of iPod and Toy Story and his monumental clash with
Disney. Lightning never strikes twice, but Steve Jobs
has, transforming modern culture first with the Macintosh
and more recently with the iPod.
** Jobs, Steve, -- 1955-2011 , Apple Computer, Inc. --
History , Computer engineers -- United States --
10 Moazed, Alex
Modern monopolies : what it takes to dominate the 21st-
century economy / Alex Moazed and Nicholas L Johnson.--
New York: St. Martin-s Press, 2016.
266p. , 24cm.
ISBN : 9781250091895.
338.82 MOA 146109
In this book, the authors tell the definitive story of
what has changed, what it means for businesses today, and
how managers, entrepreneurs, and business owners can
adapt and thrive in this new era.
** Multi-sided platform businesses , Technological
innovations -- Economic aspects , Electronic commerce
11 Barbosa, Alexandre de Freitas
Growth and inequality : the contrasting trajectories of
India and Brazil / Alexandre de Freitas Barbosa, Maria
Cristina Cacciamali and Gerry Rodgers.-- New York:
Cambridge University Press, 2017.
xxvi, 349p. , 24cm.
ISBN : 9781108416191.
338.954 BAR 146107
This book discusses the patterns of growth in both India
and Brazil and their consequences for inequality, along
with an analysis of labor market structures, wages and
** India -- Economic conditions -- 21st century , Brazil
- Economic conditions -- 21st century , Economic
development -- India , Economic development -- Brazil ,
Equality -- India , Equality -- Brazil
||12 Bhanver, Jagmohan
Click : the amazing story of India-s e-commerce boom and
where it-s headed / Jagmohan Bhanver and Komal Bhanver.--
Gurgaon: Hachette India, 2017.
viii, 310p. , 23cm.
ISBN : 9789351950271.
381.1420954 BHA 146110
This book unravels the incredible story of the evolution
of e-commerce in India. Tracing the first sparks that led
young, intrepid entrepreneurs to set up these exciting
ventures, the book examines how their business models
have changed since they began operations, analyses the
innovations and strategies that paid off for them and
documents the rapidly changing trends in investment,
sales and marketing that have shaped their fortunes.
** Electronic commerce -- India , Electronic commerce
|| INTERNATIONAL COMMERCE
||13 Sinha, Aseema
Globalizing India : how global rules and markets are
shaping India-s rise to power / Aseema Sinha.-- New York:
Cambridge University Press, 2016.
xxi, 332p. , 23cm.
ISBN : 9781108447706.
382.0954 SIN 146105
This book explores India-s rise on the global economic
stage from the perspective of both international and
domestic interests and activities. The author argues that
the impact of globalization on India since 1990 needs to
be understood not just in terms of national policy, but
also in terms of changing trade capacities and private
** Globalization -- India , India -- Commerce , India --
Economic conditions -- 21st century
||14 Gaur, Ishwar Dayal
Martyr as bridegroom : a folk representation of Bhagat
Singh / Ishwar Dayal Gaur.-- Delhi: Aakar Books, 2016.
xviii, 198p. , 25cm.
ISBN : 9789350024492.
398.2049142 GAU 146209
This book on Bhagat Singh is written from the viewpoint
of vernacular Punjabi culture and tries to tread on the
marginalized path of vernacular culture as a methodology
of a historian-s craft. The book seeks to understand the
manner in which Punjabis constructed the image of Bhagat
Singh in their literature.
** Martyrdom in literature , Singh, Bhagat, 1907-1931 ,
Folk literature, Panjabi , Literature , Panjabis (South
Asian people)--Folklore , Panjabis (South Asian people)
|| OTHER LANGUAGES
||15 Jha, Mithilesh Kumar
Language politics and public sphere in North India :
making of the Maithili movement / Mithilesh Kumar Jha.--
New Delhi: Oxford University Press, 2018.
xix, 341p. , 22cm.
ISBN : 9780199479344.
491.4547 JHA 146188
Moving beyond the existing scholarship on language
politics in north India which mainly focuses on Hindi-
Urdu debates, this book examines the formation of
Maithili movement in the context of expansion of Hindi as
the -national- language. It revisits the dynamic
hierarchy through which a distinction is produced between
-major- and -minor- languages.
** Maithili language -- History , Maithili language --
Political aspects -- India -- Bihar -- History
650 MANAGEMENT and AUXILIARY SERVICES
16 Cassell, Catherine (ed)
The SAGE handbook of qualitative business and management
research methods : methods and challenges / Catherine
Cassell, Ann L Cunliffe and Gina Grandy.-- London: Sage
xx, 521p. , 25cm.
ISBN : 9781526429278.
650.072 CAS 146135
This book provides a state-of-the art overview of
qualitative research methods in the business and
management field. It offer a comprehensive overview of
contemporary uses of methods in business and management
disciplines, and the challenges that emerge in looking
ahead to the future.
** Business -- Research -- Methodology , Business --
Research , Management -- Research -- Methodology
|| GENERAL MANAGEMENT
||17 Blackburn, Robert A (ed)
The Sage handbook of small business and entrepreneurship
/ Robert A Blackburn, Dirk De Clercq and Jarna Heinonen.-
London: Sage Publications, 2018.
xxvi, 647p. , 25cm.
ISBN : 9781473925236.
658.022 BLA 146134
This book offers state-of-the-art chapters on all aspects
of this rapidly-evolving discipline. Original
contributions from the best international scholars map
the development of Entrepreneurship as an academic field,
explore its key current debates and research methods, and
also consider its future directions.
** Small business , Entrepreneurship , Business
18 Gaskins, Tony A
The Dream chaser : if you don-t build your dream, someone
will hire you to help build theirs / Tony A Gaskins.--
New Jersey: Wiley, 2017.
ix, 258p. , 23cm.
ISBN : 9788126571611.
658.11 GAS 146103
This book shows you how to stay focused on your goals,
build a solid hands-on strategy, leverage your talents
and abilities and build a business that benefits the
** Success in business , Entrepreneurship
19 Lyseggen, Jorn
Outside insight : navigating a world drowning in data /
Jorn Lyseggen.-- London: Portfolio Penguin, 2017.
xix, 315p. , 23cm.
ISBN : 9780241288269.
658.4038 LYS 146104
Drawing on practical examples of transformative, data-led
decisions made by brands like Apple, Facebook, Barack
Obama and many more, in this book, the author illustrates
the future of corporate decision-making and offers a
detailed plan for business leaders to implement outside
insight thinking into their company mind-set and
** Knowledge management , Business intelligence , Data
mining , Decision making
|| ADVERTISING and PUBLIC RELATIONS
||20 Harris, Phil (ed)
The SAGE handbook of international corporate and public
affairs / Phil Harris and Craig S. Fleisher.-- Los
Angeless: Sage, 2017.
ISBN : 9781446276112.
659.2 HAR 145891, 146133
The new edition of this book includes increased
international coverage of the field, and a strong focus
on emerging trends, as well as providing a comprehensive
overview of the foundations and key aspects of the
** Public relations , Lobbying , International business
|| ENGLISH and OLD ENGLISH LITERATURES
||21 Post, Jonathan F S
Shakespeare-s sonnets and poems : a very short
introduction / Jonathan F S Post.-- Oxford: Oxford
University Press, 2017.
140p. , 18cm.
(Very short introductions , 534).
ISBN : 9780198717577.
822.33 POS 146214
The author introduces all of Shakespeare-s poetry,
including the sonnets and his great narrative poems, and
explores themes of love and lust in these works. He also
considers the debates surrounding their disputed
authorship, and the impact these poems had, from
contemporary readers right up to today.
** Shakespeare, William, -- 1564-1616 -- Poetic works ,
Shakespeare, William, -- 1564-1616 -- Criticism and
interpretation , Shakespeare, William, -- 1564-1616
|| OTHERS LITERATURES
Premchand : the complete short stories / Premchand.--
Gurgaon: Penguin Books, 2017.
4vols , 24cm.
ISBN : 9780143441281.
ISBN : 9780143441298.
ISBN : 9780143441304.
ISBN : 9780143442653.
891.443 PRE 146140,V1, 146141,V2, 146142,V3,
** Premacanda, -- 1881-1936 -- Translations into English
Premacanda, -- 1881-1936
|| HISTORY OF ASIA
||23 Jeffrey, Craig
Modern India : a very short introduction / Craig Jeffrey.
-- Oxford: Oxford University Press, 2017.
129p. , 18cm.
(Very short introductions , 540).
ISBN : 9780198769347.
954 JEF 146210
India has become one of the world-s emerging powers,
rivaling China in terms of global influence. Yet people
still know relatively little about the cultural changes
unfolding in India today. The author looks at the history
of India, and considers the questions and challenges
facing it today, informed by the everyday stories of
** India -- Civilization