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   1 Ait-Sahalia, Yacine
High-frequency financial econometrics / Yacine Ait-
Sahalia and Jean Jacod.-- Princeton: Princeton University
Press, 2014.
xxiv,659p. , 24cm.
ISBN : 9780691161433.
332.015195 AIT 144286
High-frequency trading is an algorithm-based computerized
trading practice that allows firms to trade stocks in
milliseconds. Over the last fifteen years, the use of
statistical and econometric methods for analyzing high-
frequency financial data has grown exponentially. This
growth has been driven by the increasing availability of
such data, the technological advancements that make high-
frequency trading strategies possible, and the need of
practitioners to analyze these data. This comprehensive
book introduces readers to these emerging methods and
tools of analysis. Yacine Ait-Sahalia and Jean Jacod
cover the mathematical foundations of stochastic
processes, describe the primary characteristics of high-
frequency financial data, and present the asymptotic
concepts that their analysis relies on.

** Finance -Econometric models. Econometrics.

2 Pedersen, Lasse Heje
Efficiently inefficient : how smart money invests and
market prices are determined / Lasse Heje Pedersen.--
Princeton: Princeton University Press, 2015.
xiv, 348p. 25cm.
ISBN : 9780691166193.
332.6 PED 144287
This book describes the key trading strategies used by
hedge funds and demystifies the secret world of active
investing. The author combines the latest research with
real-world examples and interviews with top hedge fund
managers to show how certain trading strategies make
money - and why they sometimes don-t.

** Investment analysis , Investments , Portfolio
   3 Porter, Michael E
Redefining health care : creating value-based competition
on results / Michael E. Porter and Elizabeth Olmsted
Teisberg.-- Boston: Harvard Business School Press, 2006.
xvii, 506p. , 24cm.
ISBN : 9781591397786.
362.1068 POR 144285
In Redefining Health Care, Michael E Porter and Elizabeth
Olmsted Teisberg set forth a new vision of the health
care system in which every actor is focused on improving
value, as measured by health outcomes per dollar
expended. The authors prescribe a powerful and actionable
agenda for change. Redefining health care describes how
all participants-providers, health plans, employers,
suppliers, consumers, and governments-can redefine their
strategies, operating practices, and organizational
structures to unleash stunning improvements in the health
value delivered.

** Medical care--Quality control, Medical care-Cost
control, Competition, Delivery of Health Care-economics-
United States, Quality of Health Care-economics-United
States, Health Care Costs-United States
   4 Watson, Gillian
Managing for results / Gillian Watson and Kevin Gallagher
--2nd ed.-- New Delhi: Viva Books, 2016.
xiv, 330p. , 24cm.
ISBN : 9789385919091.
658 WAT 144271
Concentrates on offering a strategic approach to
management with critical perspectives on the subject
area. This text also includes a range of features to
support student learning including a range of case
studies and examples, learning objectives, discussion
questions, exercises and chapter summaries.

** Management, Management science, Personnel management.

5 Morgan, Jeff
Managing IT projects for business change : from risk to
success / Jeff Morgan and Chris Dale.-- Swindon: BCS
Learning and development, 2014.
xi, 226p. , 24cm.
ISBN : 9781780171609.
658.404 MOR 144272
This book will empower experienced project managers and
their business counterparts to understand and manage the
risks of challenging business change projects. Providing
principles and guidance, it shows project managers and
owners how to guide projects home when mere excellence of
technique or blind adherence to procedures would leave
them at sea.

** Information technology projects -- Management ,
Organizational change -- Management , Strategic planning
Project management

6 Hughes, Mark
Managing change : a critical perspective / Mark Hughes.--
2nd ed.-- New Delhi: Viva Books, 2016.
xxv, 366p. , 24cm.
ISBN : 9789385919114.
658.406 HUG 144270
This text covers all the key elements of organisational,
team and individual change with a critical edge. Because
change is a complex subject area that is often difficult
to categorise, it also offers a critical perspective that
challenges assumptions in this area, as well as ensuring
that the complexities of this area remain clear.

** Organizational change--Management

7 Smith, PR
Marketing communications : offline and online integration
engagement and analytics / PR Smith and Ze Zook.--6th ed.
-- London: Kogan Page, 2016.
xxii, 578p. , 25cm.
ISBN : 9780749473402.
658.802 SMI 144275
This book provides a comprehensive overview of every
aspect of marketing communications, from social media,
advertising, PR and sponsorship to direct selling and
merchandizing. It presents modern marketing
communications theories and tools in an accessible way so
readers can fully understand the landscape and achieve
better results.

** Communication in marketing

8 Piskorski, Mikolaj Jan
A Social strategy : how we profit from social media /
Mikolaj Jan Piskorski.-- Princeton: Princeton University
Press, 2016.
XII, 275p. , 24cm.
ISBN : 9780691169262.
658.872 PIS 144282
Almost no one had heard of social media a decade ago, but
today websites such as Facebook, Twitter, and LinkedIn
have more than 1 billion users and account for almost 25
percent of Internet use. This book provides the key to
how companies can leverage social platforms to create a
sustainable competitive advantage.

** Internet marketing , Social media--Economic aspects ,
Online social networks--Economic aspects
   9 Grisham, John
Bleachers / John Grisham.-- London: Arrow Books, 2011.
various pages , 18 cm.
ISBN : 9780099468196.
813.54 GRI 144268
High school All-American Neely Crenshaw was probably the
best quarterback ever to play for the legendary Messina
Spartans. Fifteen years have gone by since those glory
days, and Neely has come home to Messina to bury Coach
Eddie Rake, the man who molded the Spartans into an
unbeatable football dynasty. As Coach Rake-s -boys- sit
in the bleachers waiting for the dimming field lights to
signal his passing, they replay the old glories, and try
to decide once and for all whether they love Eddie Rake -
or hate him. For Neely Crenshaw, still struggling to come
to terms with his explosive relationship with the Coach,
his dreams of a great career in the NFL, and the choices
he made as a young man, the stakes could not be higher.
"Grisham touches the soul and scores a winning touchdown
with his sixteenth novel".

** Funeral rites and ceremonies -- Fiction., Teacher-
student relationships- Fiction, Football coaches --

10 Grisham, John
Calico Joe / John Grisham.-- London: Hodder and Stoughton,
xxxiv, 246p. , 18cm.
ISBN : 9781444757187.
813.54 GRI 144267
Thirty years have passed since eleven-year-old Paul Tracy
watched his troubled father, Warren, a pitcher for the
New York Mets, clash with his childhood hero, the Cubs-
golden-boy Joe Castle, in a contest from which no winners
emerged. Now the news that his father is dying brings the
memory of that day flooding back. Deciding that it-s time
to face up to what really happened on that baseball field
in 1973, father and son make their way to Calico Rock,
Arkansas, where either redemption or rejection awaits

** Baseball players -- Fiction, Baseball stories, Fathers
and sons -- Fiction.

11 Grisham, John
Ford county / John Grisham.-- London: Arrow Books, 2009.
344p. , 18cm.
ISBN : 9780099547938.
813.54 GRI 144269
This riveting collection of short stories features an
unforgettable cast of characters: Wheelchair-bound Inez
Graney and her two older sons embark on a bizarre road
trip through the Mississippi Delta to visit Inez’s
youngest son, Raymond° on death row. A hard-drinking, low-
grossing divorce lawyer fed up with his wife, his life,
and the law plans a drastic escape after an unexpected
phone call. A quiet, unassuming data collector sets out
to bring down a flashy casino owner with his skill at
blackjack as payback for the theft of his wife. A stalker
hunts victims in a retirement home, a lawyer confronts a
vengeful adversary from the past, and a young man from a
prominent family is driven off by scandal and fear but
finds unexpected redemption on the wrong side of the

** Mississippi-Fiction



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