|| 1 Nishishiba, Masami
Research methods and statistics for public and nonprofit
administrators : a practical guide / Masami Nishishiba,
Matthew Jones, and Mariah Kraner.-- Los Angeles: Sage
xxi, 367p. , 23cm.
ISBN : 9781452203522.
001.42024658 NIS 143122
This text prepares readers to apply research methods and
data analysis to the professional environments of public
and non-profit administration. The authors expertly
incorporate original case examples to demonstrate
concepts using "real actors," facing specific scenarios,
in which research methods must be applied.
** Nonprofit organizations--Management , Public
administration -- Research -- Methodology , Management
|| LIBRARY OPERATIONS
|| 2 Aute, Govardhan
Information technology and digital library / Govardhan
Aute.-- Jaipur: Ishika Publishing, 2014.
280p. , 23cm.
ISBN : 9789382629528.
025 AUT 142974
** Information science , Libraries -- Automation ,
|| SOCIAL SCIENCES,SOCIOLOGY and ANTHROPOLOGY
|| 3 Coghlan, David
Doing action research in your own organization / David
Coghlan and Teresa Brannick.--4th ed-- Los Angeles: Sage
xxi, 206p. , 24cm.
ISBN : 9781446272565.
300.72 COG 143112
This book provides a unique resource for those
undertaking action research in their own organization. It
addresses the advantages and potential pitfalls, the
politics and ethics of researching your organization.
** Action research , Organizational change , Social
4 Alvesson, Mats
Constructing research questions : doing interesting
research / Mats Alvesson and Jorgen Sandberg.-- Los
Angeles: Sage Publications, 2013.
viii, 141p. , 25cm.
ISBN : 9781446255926.
300.723 ALV 143111
The authors develop a methodology for identifying and
challenging assumptions underlying existing theories and
generating research questions, using examples from across
the social sciences.
** Questionnaires -- Design , Social sciences -- Research
-- Design , REFERENCE -- Research
|| SOCIOLOGY and ANTHROPOLOGY
|| 5 Kurczewska, Joanna (ed)
India between tradition and modernity / Joanna
Kurczewska, Ishwar Modi and Janusz Mucha.-- Jaipur: Rawat
xiv, 290p. , 22cm.
ISBN : 9788131606254.
301.0954 KUR 142972
This book is primarily a self-presentation of Indian
sociologists and their recent theoretical and empirical
research endeavours. It offers a convenient point of
departure for reflection on Western Europe and its
international role-modeling function. The book deserves
to be read carefully, not only because it provides an
excellent review of universality, rationality and
diversity in post-colonial India but also because it
shows that it makes sense to translate the western world
of modernization into the categories and images of Indian
capitalist modernization. By approaching the
determinants, mechanisms and consequences of this
translation in contemporary India so comprehensively and
insightfully, it directs our attention towards European
modernization rationale and helps take stock of European
** Sociology -India , Social change-India ,Caste– India
|| SOCIAL INTERACTION
|| 6 Treadwell, Donald
Introducing communication research : paths of inquiry /
Donald Treadwell.--2nd ed-- Los Angeles: Sage
xxii, 305p. , 25cm.
ISBN : 9781452217352.
302.2072 TRE 143117
This book demystifies the theories and applications of
communication research through its focus on research
methods in practice. By highlighting examples of research
in real-world settings, the book helps readers see the
relevance of basic communication research skills and
concepts to their studies and careers. It provides an
overview of the research process from start to finish,
covering both quantitative and qualitative methods,
statistics, ethics, measurement, and more.
** Communication -- Research -- Methodology
7 Singh, Samir Kumar
Social work : media, communication and organisation /
Samir Kumar Singh.-- New Delhi: Jnanada Prakashan, 2012.
284p. , 21cm.
ISBN : 9788171395057.
302.231 SIN 143075
** Social media , Communication in social work ,
Communication in organizations
8 Staber, Udo
Understanding organizations : theories and images / Udo
Staber.-- Los Angeles: Sage Publications, 2013.
vii,268p. , 24cm.
ISBN : 9781849207409.
302.35 STA 143127
The book provides a conceptual toolkit containing the
essential models, theories and concepts needed for
working in, managing and evaluating organizations.
** Organizational behavior , Associations, institutions,
|| SOCIAL GROUPS
|| 9 Modi, Ishwar (ed)
Gender, identity and multiple marginalities : essays in
honour of Professor Yogendra Singh / Ishwar Modi.--
Jaipur: Rawat Publications, 2015.
x, 388p. , 24cm.
(Modernization, Globalization and Social Transformation,
ISBN : 9788131606674.
305.420954 MOD 143052
In this book, essays have been placed in two sections
women/gender and identity in India, and the multiple
marginalities in Indian society. The first part of the
book looks at the gender dimension of globalization,
covering issues such as women in cyberspace, women in the
sciences, the safety of women, economic equality and
gender neutrality, women in urban space, etc. The second
section touches upon important issues of identity and
marginalization of tribals, dalits, minorities, the aged,
children, and the disabled. Providing a good discussion
on the ongoing debates, this collection provides a deeper
understanding of gender, identity, and the issue of
marginalization in the globalizing society.
** Women in development -- India , Marginality, Social --
India , India -- Ethnic relations
|| POLITICAL SCEINCE
|| 10 Trivedi, Tanuja
Decentralisation and local governance / Tanuja Trivedi.--
New Delhi: Jnanada Prakashan, 2012.
vi, 312p. , 22cm.
ISBN : 9788171395255.
320.80954 TRI 143081
** Local government -- India , Panchayat -- India ,
Decentralization in government -- India
|| CIVIL and POLITICAL RIGHTS
|| 11 Das, Shyamal
Human rights today : international instruments and
intervention / Shyamal Das.-- Jaipur: ABD Publishers,
191p. , 23cm.
ISBN : 9788183764469.
323 DAS 142971
** Human rights
|| INTERNATIONAL RELATIONS
|| 12 Lee, Yong Wook (ed)
China-s rise and regional integration in East Asia :
hegemony or community? / Yong Wook Lee and Key-young Son.
-- London: Routledge, 2014.
xxi, 176p. , 24cm.
ISBN : 9780415735131.
327.5105 LEE 143133
This book provides new arguments on China°s rise and the
transformation of East Asia and analyzes the foreign
policy behavior of the regional states and relations
among them. In doing so, the contributors show why and
how China is rising, and how China°s rise shapes the
emerging regional structures and institutions in East
** East Asian cooperation , POLITICAL SCIENCE / General ,
POLITICAL SCIENCE / International Relations / General ,
SOCIAL SCIENCE / Ethnic Studies / General , China --
Foreign relations --East Asia , East Asia --Foreign
relations --China , East Asia --Economic integration
|| FINANCIAL ECONOMICS
|| 13 Turner, John D
Banking in crisis : the rise and fall of British banking
stability, 1800 to the present / John D Turner.--
Cambridge: Cambridge University Press, 2014.
xi, 253p. ,23cm.
ISBN : 9781107609860.
332.10941 TUR 143160
The author shows that there have only been two major
banking crises in Britain during this time - the crises
of 1825-6 and 2007-8. Although there were episodic bouts
of instability in the interim, the banking system was
crisis free. Why was the British banking system stable
for such a long time? And, why did the British banking
system implode in 2008? In answering these questions, the
book explores the long-run evolution of bank regulation,
the role of the Bank of England, bank rescues and the
need to hold shareholders to account.
** Banks and banking -- Great Britain -- History , Banks
and banking -- State supervision -- Great Britain --
History , Financial crises -- Great Britain -- History
14 Singh, Er Rohit
E-banking and management / Er Rohit Singh and A K Nayak.-
New Delhi: Jnanada Prakashan, 2012.
vi, 288p. , 21cm.
ISBN : 9788171395170.
332.1702854678 SIN 143084
In this book, the author explores many aspects of e-
banking including the sequence of evolution of e-banking
as well as other issues.
** Internet banking
|| PUBLIC FINANCE
|| 15 Martinez-Vazquez, Jorge (ed)
Coercion and social welfare in public finance : economic
and political perspectives / Jorge Martinez-Vazquez and
Stanley L Winer.-- New York: Cambridge University Press,
xiii, 353p. , 23cm.
ISBN : 9781107636897.
336.001 MAR 143161
The essays in this book focus on coercion arising from
the operation of the fiscal system, a major part of the
public sector. Collective choices on fiscal matters
emerge from and have all the essential characteristics of
social interaction, including the necessity to force
unwanted actions on some citizens. This was recognized in
an older tradition in public finance which can still
serve as a starting point for modern work. The
contributors to the volume recognize this tradition, but
add to it by using contemporary frameworks to study a set
of related issues concerning fiscal coercion and economic
** Finance, Public , Public welfare , State, The
16 Needham, Duncan (ed)
Expansionary fiscal contraction : the Thatcher
government-s 1981 budget in perspective / Duncan Needham
and Anthony Hotson.-- Cambridge: Cambridge University
xvi, 251p. , 23cm.
ISBN : 9781107042933.
336.94109048 NEE 143163
In its 1981 Budget, the Thatcher government discarded
Keynesian counter-cyclical policies and cut Britain-s
public sector deficit in the depths of the worst UK
recession since the 1930s. Controversially, the
government argued that fiscal contraction would produce
economic growth. In this book, contributors examine
recently released archives alongside firsthand accounts
from key players within No. 10 Downing Street, HM
Treasury and the Bank of England, to provide the first
comprehensive treatment of this critical event in British
economic history. They assess the empirical and
theoretical basis for expansionary fiscal contraction,
drawing clear parallels with contemporary debates on
austerity in Europe, USA and Japan in the wake of the
recent global financial crisis.
** Budget -- Great Britain -- History , Fiscal policy --
Great Britain -- History , Great Britain -- Economic
policy -- 1979-1997 , Thatcher, Margaret
|| 17 Petit, Pascal
Slow growth and the service economy / Pascal Petit.--
London: Bloomsbury, 2013.
vi, 241p. , 24cm.
ISBN : 9781472506351.
338.47 PET 143135
The slow-down in economic growth and the rise in
unemployment in the 1970s revived some of the
uncertainties experienced by industrialized economies
during the inter-war period. After more than a decade of
stagnation, the period of sustained growth in the thirty
years following the Second World War now seems
increasingly to have been an exceptional phase in an
overall development process still dominated by wide
fluctuations in economic growth rates. This book examines
what it means to live in a period of economic recession
and analyses social patterns in response to the slowing
down of financial and economic growth.
** Service industries , Economic development , Service
18 Sisodia, Vishvajeet
Information technology in textile / Vishvajeet Sisodia.--
Jaipur: ABD Publishers, 2014.
x, 300p. , 24cm.
ISBN : 9788183764674.
338.47677 SIS 142973
** Textile industry -- Information technology
19 Nelson, Velvet
An Introduction to the geography of tourism / Velvet
Nelson.-- Jaipur: Rawat Publications, 2013.
xx, 309p. ,24cm.
ISBN : 9788131606506.
338.4791 NEL 142976
This book provides an excellent introduction for
geographers interested in applying the breadth of their
discipline to the exciting study of tourism.
** Tourism--Environmental aspects , Tourism ,
20 Schief, Markus
Business models in the software industry : the impact on
firm and MandA performance / Markus Schief.-- Fachmedien:
Springer Gabler, 2014.
xxi, 231p. , 21cm.
ISBN : 9783658043513.
338.7610053 SCH 143131
The relevance of software business models has
tremendously increased in recent years. The author
explores opportunities to improve the management of these
models. Based on a conceptual framework of software
business model characteristics, he conducts large
empirical studies to examine the current state of
business models in the software industry. These data then
serve as a foundation for statistical analyses of
business models- impact on firm and MandA performance.
Finally, the author develops a software business model
** Computer software industry , Business planning
21 Trivedi, Priya Ranjan (ed)
Developmental planning / Priya Ranjan Trivedi and others.
-- New Delhi: Jnanada Prakashan, 2013.
vi, 271p. , 21cm.
ISBN : 9788171395453.
338.9 TRI 143083
** Economic policy , Social policy
|| LAW OF NATIONS
|| 22 Roberts, Christopher N J
The Contentious history of the international bill of
human rights / Christopher N J Roberts.-- New York:
Cambridge University Press, 2015.
xiv, 237p. , 23cm.
ISBN : 9781107601635.
341.48 ROB 143162
This book traces these contemporary conflicts back to
their moments of inception and shows how more than a half
century ago, a series of contradictions worked their way
into the International Bill of Human Rights, the
foundation of the modern system of human rights. By
viewing human rights as representations of human
relations that emerge from struggle, this book charts a
new path into the subject of human rights and offers a
novel theory and methodology for rigorous empirical
** United Nations -- General Assembly -- Universal
Declaration of Human Rights , Human rights -- History ,
POLITICAL SCIENCE -- Political Freedom and Security --
|| MILITARY,TAX,TRADE and INDUSTRIAL LAW
|| 23 Lloyd, Ian J.
Information technology law / Ian J Lloyd.--7th ed--
Oxford: Oxford University Press, 2014. xlviii, 546p. ,
ISBN : 9780198702320.
343.410999 LLO 143100
This book provides a broad-ranging introduction and
analysis of the frequently difficult relationship between
the law and IT.
** Computers --Law and legislation --Great Britain ,
Computer crimes --Great Britain , Data protection --Law
and legislation --Great Britain , Data transmission
systems --Law and legislation --Great Britain
|| PUBLIC ADMINISTRATION
|| 24 Kjaer, Anne Mette
Governance : key concepts / Anne Mette Kjaer.-- Jaipur:
Rawat Publications, 2015.
x, 240p. , 22cm.
ISBN : 9788131606759.
351 KJA 143053
This book provides a clear introduction to the technical
concepts and policies of contemporary governance through
short definitional essays.
** Public administration , State, The
25 Singh, U K
Democracy and public administration / U K Singh.-- New
Delhi: Jnanada Prakashan, 2012.
vi, 287p. , 21cm.
ISBN : 9788171395286.
351 SIN 143082
The true measure of the successful practice of public
service is its ability to remain faithful to the tenets
of democratic society. This book covers the various
aspects of public administration in the context of
democracy in public service.
** Public administration , Democracy
26 Thakur, Er L K
Leadership and public administration policy / Er L K
Thakur and Ar Dushyant Kamat.-- New Delhi: Jnanada
vi, 312p. , 22cm.
ISBN : 9788171395392.
351 THA 142978
** Public administration , Leadership
|| SOCIAL PROBLEMS and SOCIAL WELFARE IN GENERAL
|| 27 Singh, Uttam Kumar
Social work management and leadership / Uttam Kumar Singh
-- New Delhi: Jnanada Prakashan, 2012.
vi, 278p. , 21cm.
ISBN : 9788171394982.
361 SIN 143074
This book intends to encourage critical and informed
reflection on current management and leadership practices
and modes of thought with the social work industry.
** Social work administration, Social case work --
Management, Leadership , Social service
28 Ahuja, Ram
Social problems in India / Ram Ahuja.--3rd ed-- Jaipur:
Rawat Publications, 2014.
xvi, 576p. , 22cm.
ISBN : 9788131606261.
361.10954 AHU 143073
** India -- Social conditions -- 1947- , Social problems
29 Hughes, Mark
Organisations and management in social work : everyday
action for change / Mark Hughes and Michael Wearing.--2nd
ed-- Los Angeles: Sage Publications, 2013.
226p. , 24cm.
ISBN : 9781446252307.
361.3206 HUG 143120
This book examines the complex organisational settings in
which social workers practice and identifies
opportunities for taking action for positive change. A
robust critique of organisational practices is encouraged
throughout the book with an emphasis on active
participation in the everyday life of organisations.
** Industrial welfare , Social work administration
|| 30 Chiranjeev, Avinash
Research methodology in international business / Avinash
Chiranjeev, Rosely Jacob and Samitha Rani Natarajan.--
New Delhi: Jnanada Prakashan, 2013.
vi, 310p. , 21cm.
ISBN : 9788171395835.
381.072 CHI 143077
** Commerce--Research , Commerce -- Methodology
|| GENERAL CUSTOMS
|| 31 Raj, Razaq
Events management : principles and practice / Razaq Raj,
Paul Walters and Tahir Rashid.--2nd ed-- Los Angeles:
Sage Publications, 2013.
vi, 392p. , 23cm.
ISBN : 9781446200728.
394.2068 RAJ 143114
This book combines a detailed application of theory with
practical examples and terminology to provide students
with the relevant skills and knowledge essential for a
career in Events Management.
** Special events--Management
|| 32 Grubler, Arnulf (ed)
Energy technology innovation : learning from historical
successes and failures / Arnulf Grubler and Charlie
Wilson.-- New York: Cambridge University Press, 2014.
xv, 387p. , 26cm.
ISBN : 9781107023222.
621.042 GRU 143132
This book presents a rich set of twenty case studies of
energy technology innovation embedded within a unifying
conceptual framework. It provides insights into why some
innovation efforts have been more successful than others,
and draws important policy conclusions. The case studies
cover a wide range of energy technologies, ranging from
energy supply to energy end use, from successes to
failures and from industrialized, emerging and developing
** Power resources
|| GENERAL MANAGEMENT
|| 33 Tissington, Patrick
Study skills for business and management : how to succeed
at university and beyond / Patrick Tissington and
Christos Orthodoxou.-- Los Angeles: Sage Publications,
xv, 269p. , 25cm.
ISBN : 9781446266489.
658.00711 TIS 143126
This book provides up-to-date coverage of hot topics such
as effective reading, essay skills, how to use social
media and how to secure employment after university.
** Study skills , Business , Management
34 Hisrich, Robert D
International entrepreneurship : starting, developing,
and managing a global venture / Robert D Hisrich.--2nd ed
-- Los Angeles: Sage Publications, 2013.
xiii, 519p. ,
ISBN : 9781452217390.
658.049 HIS 143116
This book shows how entrepreneurs can conduct business
activities across national boundaries and succeed in
today-s hypercompetitive world.
** Entrepreneurship , International business enterprises
35 Meyer, Marc H
New venture creation : an innovator-s guide to
entrepreneurship / Marc H Meyer and Frederick G Crane.--
2nd ed-- Los Angeles: Sage Publications, 2014.
xxiii,412p. , 28cm.
ISBN : 9781452257211.
658.11 MEY 143119
The authors establish innovation as a necessary first
step before writing a business plan or developing a
financial model. Focusing on high-technology ventures,
this book is devoted to helping students understand how
innovation works and how to incorporate it into their
process of conceptualizing and implementing their
** Entrepreneurship , New business enterprises --
Management , Business planning
36 Walker, Jeff
Launch : an internet millionaire-s secret formula to sell
almost anything online, build a business you love, and
live the life of your dreams / Jeff Walker.-- London:
Simon and Schuster, 2014.
xvi, 189p. , 23cm.
ISBN : 9781471143168.
658.11 WAL 143157
In the book, the author reveals how to sell any-thing
online, make a fortune and fulfill your dreams. Whether
you-ve already got a business or you-re itching to start
one, this book provides the perfect recipe for how to do
** New business enterprises -- Management , Small
business -- Management , Internet marketing
37 Dodel, Kerstin
Private companies : calculating value and estimating
discounts in the new market environment / Kerstin Dodel.-
West Sussex: John Wiley, 2014.
xv, 188p. , 24cm.
ISBN : 9781119978787.
658.15 COD 143134
This book describes a sensible approach to using
discounts in private company valuations and provides
readers with an appreciation for the need to weigh a
broader range of influences on value in the MandA process.
** Corporations -- Valuation , Consolidation and merger
38 Chintaman, S A
Managerial accounting / S A Chintaman.-- Jaipur: Horizon
viii, 288p. , 23cm.
ISBN : 9789383096206.
658.1511 CHI 142979
This book focuses on creating value through innovative
performance measurement and control in the field of
** Managerial accounting
39 Garvey, Bob
Coaching and mentoring : theory and practice / Bob
Garvey, Paul Stokes and David Megginson.--2nd ed-- Los
Angeles: Sage Publications, 2014.
vi, 297p. , 23cm.
ISBN : 9781446272329.
658.3124 GAR 143109
Coaching and mentoring are fast becoming essential
aspects of modern managerial practice. The authors
provide an authoritative text with a comprehensive
overview and critical grounding in the key concepts,
models and research studies in coaching and mentoring and
answer important questions such as -What does coaching
and mentoring involve?-, -What is its value?- and `How
can the added value of mentoring and coaching be
** Mentoring in business , Employees -- Coaching of ,
40 McCarthy, Grace
Coaching and mentoring for business / Grace McCarthy.--
Los Angeles: Sage Publications, 2014.
232p. , 24cm.
ISBN : 9780857023353.
658.3124 MAC 143110
This book seeks to go beyond the vast body of skills-
based literature that dominates the study of coaching and
mentoring, and focus on the contribution that coaching
can make to human resource strategy and organizational
** Mentoring in business , Employees--Coaching of ,
41 Parnell, John A
Strategic management : theory and practice / John A
Parnell.--4th ed-- Los Angeles: Sage Publications, 2014.
xx, 641p. , 28cm.
ISBN : 9781452234984.
658.4012 PAR 143125
The book addresses concepts sequentially, from external
and internal analysis to strategy formulation, strategy
execution, and strategic control. To help readers build
their analytic skills as they master course concepts, the
author aligns each chapter’s key concepts with 25 case
** Strategic planning
42 Levi, Daniel
Group dynamics for teams / Daniel Levi.--4th ed-- Los
Angeles: Sage Publications, 2014.
xxiv, 393p. , 23cm.
ISBN : 9781412999533.
658.4022 LEV 143115
This book explains the basic psychological concepts of
group dynamics with a focus on their application with
teams in the workplace. Grounded in psychology research
but with a very practical focus on organizational
behavior issues, the book helps readers understand and
participate in teams more effectively in their day-to-day
** Teams in the workplace , Teamwork
43 Shah, Rupali
Knowledge management in library / Rupali Shah.-- Jaipur:
Horizon Press, 2013.
viii, 304p. , 23cm.
ISBN : 9789383096169.
658.4038 SHA 142977
** Knowledge management , Library information networks
44 Dumbach, Martin
Establishing corporate innovation communities : a social
capital perspective / Martin Dumbach.-- Fachmedien:
Springer Gabler, 2014.
xix, 275p. , 21cm.
ISBN : 9783658036942.
658.4062 DUM 143130
The author takes a social capital perspective and
approaches the research question: What are antecedents of
social capital in corporate innovation communities. Using
both qualitative as well as quantitative methods, the
research presented offers interesting insights into the
dynamics of the development of community networks. In
more detail, the author describes innovation community
social capital as a self-reinforcing asset that is
affected by antecedents on the individual, the community,
and the organizational level. These findings add to the
literature on innovation communities and social capital
and have important implications for community management.
** Infrastructure (Economics) , Technological innovations
-- Management , Economics/Management Science
45 Fleming, Peter
The End of corporate social responsibility : crisis and
critique / Peter Fleming and Marc T Jones.-- Los Angeles:
Sage Publications, 2013.
xvi, 125p. , 24cm.
ISBN : 9781849205153.
658.408 FLE 143113
This text reveals CSR as an attempt to gain legitimacy
from consumers and employees, therefore furthering the
exploitative and colonizing agenda of the corporation.
** Social responsibility of business
46 Osland, Joyce S (ed)
Advances in global leadership / Joyce S Osland, Ming Li
and Ying Wang.-- United Kingdom: Emerald, 2014.
xv,412p. , 24cm.
(Advances in global leadership , 8).
ISBN : 9781783504794.
658.4092 OSL 143159
This book emphasizes advancing the field by focusing on
gaps in foundational research, with sections on global
leadership antecedents, measurement, competencies and
skills, and development. They essays discuss an
international development initiative to achieve the
United Nations- Millennium Development Goals, the role of
culture, leader-culture fit as a predictor of leader
effectiveness, and the complex self-concept of the global
leader, the use of the Global Competences Inventory and
Global Executive Leadership Inventory, the character of
global leaders, the global mindset, and strategic change,
and training, identity, short-term business travel and
the global mindset, corporate global leadership
development programs, and international service learning
** Business and Economics -- Strategic Planning , Business
strategy , Leadership
47 Quintanilla, Kelly M
Business and professional communication : keys for
workplace excellence / Kelly M Quintanilla and Shawn T
Wahl.--2nd ed-- Los Angeles: Sage Publications, 2014.
xix, 409p. , 25cm.
ISBN : 9781452217628.
658.45 QUI 143108
This text presents an exciting new approach to teaching
the core concepts and techniques of business and
professional communication, and is organized by the
sequence readers will face as they transition from
student to professional life, and gives them the skills
they need to move from interviewee to team member to
leader. The second edition of Business and Professional
Communication incorporates coverage of the latest
cultural, economic, and technological developments in the
** Business communication
48 Baisya, Rajat K
Branding in a competitive marketplace / Rajat K Baisya.--
Los Angeles: Sage Publications, 2013.
xxxi, 229p. ,24cm.
ISBN : 9788132110590.
658.827 BAI 143107
This book discusses core issues in brand management-the
concept of brand, its value, and its strategic
management. It also covers brand extension, brand
positioning, brand acquisition, and brand valuation and
divestment as well as new models for successfully
managing brands in a competitive business environment.
** Branding (Marketing) , Brand name products , Strategic
49 Belk, Russell
Qualitative consumer and marketing research / Russell
Belk, Eileen Fischer and Robert V Kozinets.-- Los Angeles
: Sage Publications, 2013.
234p. , 24cm.
ISBN : 9780857027665.
658.83 BEL 143121
The book offers readers a practical guide to planning,
conducting, analyzing, and presenting research using both
time-tested and new methods, skills and technologies.
With hands-on exercises that researchers can practice and
apply, the book leads readers step-by-step through
developing qualitative researching skills, using
illustrations drawn from the best of recent and classic
** Marketing research , Consumers -- Research ,
50 Piskorski, Mikolaj Jan
A Social strategy : how we profit from social media /
Mikolaj Jan Piskorski.-- Princeton: Princeton University
xii, 275p. , 24cm.
ISBN : 9780691153391.
658.872 PIS 143158
Almost no one had heard of social media a decade ago, but
today websites such as Facebook, Twitter, and LinkedIn
have more than 1 billion users and account for almost 25
percent of Internet use. This book provides the key to
how companies can leverage social platforms to create a
sustainable competitive advantage.
** Internet marketing , Social media -- Economic aspects
Online social networks -- Economic aspects
|| ADVERTISING and PUBLIC RELATIONS
|| 51 Chattopadhyay, Rohitashya
Understanding India : cultural influences on Indian
television commercials / Rohitashya Chattopadhyay.-- Los
Angeles: Sage Publications, 2014.
xi, 175p. , 22cm.
ISBN : 9788132113928.
659.1430954 CHA 143128
A book about Indian television commercial production. It
focuses on how key production decisions shape a
television commercial-s visual language. Within the
context of a new consumer culture emerging due to
economic liberalization, it discusses these sketches of
** Television advertising -- India , Television
52 Singh, Surender Pal
Media and public relations / Surender Pal Singh.-- Jaipur
: ABD Publishers, 2014.
302p. , 23cm.
ISBN : 9788183764681.
659.20285 SIN 142980
This book examines how public relations often depends on
designing and implementing a well-designed public
** Mass media--Social aspects , Public relations--
Research , Public relations
|| LITERATURE,RHETORIC and CRITICISM
|| 53 Walliman, Nicholas
Your undergraduate dissertation : the essential guide for
success / Nicholas Walliman.--2nd ed-- Los Angeles: Sage
xiv, 281p. , 25cm.
ISBN : 9781446253182.
808.066378 WAL 143129
In this book, the author provides expert, step-by-step
advice on managing and developing a successful
** Dissertations, Academic , Academic writing
|| OTHERS LITERATURES
|| 54 Kaviraj, Sudipta
The Invention of private life : literature and ideas /
Sudipta Kaviraj.-- Ranikhet: Permanent Black, 2014.
368p. , 22cm.
ISBN : 9788178243085.
891.4409 KAV 143103
The essays in this book, which lie at the intersection of
the study of literature, social theory, and intellectual
history, locate serious reflections on modernity-s
complexities in the vibrant currents of modern Indian
literature, particularly in the realms of fiction,
poetry, and autobiography. Sudipta Kaviraj shows that
Indian writers did more than adopt new literary trends in
the nineteenth and twentieth centuries. They deployed
these innovations to interrogate fundamental
philosophical questions of modernity.
** Bengali literature -- History and criticism ,
Literature and society , Bengali literature
|| HISTORY OF ASIA
|| 55 Begari, Jagannatham
Interrogating democracy and human rights : the Telangana
people-s movement / Jagannatham Begari.-- Jaipur: Rawat
xxiv, 270p. , 22cm.
ISBN : 9788131605981.
954.84 BEG 142975
This book discerns the interrelation and interdependence
between the democracy and human rights, and assesses how
grassroots movements could strive for the deepening and
substantialization of democracy in India. Critically
assessing the peoples movements like the Telangana
movement for separate statehood, the book examines how
these movements play a major role in the protection and
promotion of human rights and advancement of democracy.
The book also underlines the significance of the
democratic forms of protests, nature of political
parties/processes, response of the state, and the role of
opinion makers and the underprivileged sections to
interrogate the democracy and human rights. The book
argues that there is a noticeable tension between the
formal democratic parliamentary political process and the
substantive socio-political demands.
** Telengana (India) -- History -- Autonomy and
independence movements , Telengana (India) -- Politics
and government , Autonomy and independence movements