Home > New > New Arrivals





 New Arrivals


 Impotant Notifications












New Arrivals






































   1 Tanke, Joseph (ed)
The Bloomsbury anthology of aesthetics / Joseph Tanke and
Colin McQuillan.-- New York: Bloomsbury, 2012.
xiii, 630p. , 23cm.
ISBN : 9781441138262.
111.85 TAN 141275
This textbook offers a comprehensive and systematic
historical overview of aesthetic theory.

** Aesthetics
   2 Banham, Gary (ed)
The Continuum companion to Kant / Gary Banham, Nigel Hems
and Dennis Schulting.-- London: Continuum, 2012.
xiv,394p. , 23cm.
ISBN : 9781441112576.
193 KAN 141283
Immanuel Kant is widely considered to be one of the most
important and influential thinker of modern Europe and
the late Enlightenment. This title presents a
comprehensive overview of historical and philosophical
context in which Kant wrote and the various features,
themes and topics apparent in his thought.

** Kant, Immanuel, -- 1724-1804 , Kant, Immanuel / 1724-
1804 , Philosophy, German -- 18th century
   3 Elliott, Anthony
Contemporary social theory : an introduction / Anthony
Elliott.--2nd ed-- London: Routledge, 2014.
xiii, 402p. 23cm.
ISBN : 9780415521376.
301 ELL 141281
This textbook offers a comprehensive introduction to
contemporary social theory from the Frankfurt School to
globalization theories.

** Sociology -- Philosophy , Social sciences --
Philosophy , Sociology -- Philosophy -- History -- 20th

4 Lemert, Charles
Social theory : the multicultural, global, and classic
readings / Charles Lemert.--5th ed-- Boulder: Westview
Press, 2013.
xxi, 520p. , 25cm.
ISBN : 9780813346687.
301 LEM 141295
This book introduces a discussion of global social theory
as well as important new and evolving topics like mobile
technologies, the virtual realm, masculinities, and bare

** Sociology -- History , Sociology

5 Wilcken, Patrick (ed)
Claude Levi-Strauss : the poet in the laboratory /
Patrick Wilcken.-- New York: Penguin Press, 2010.
404p. 24cm.
ISBN : 9781594202735.
301.092 LEV 141279

** Levi-Strauss, Claude , Anthropologists -- France --
Biography , Anthropologists -- Brazil -- Biography
   6 Poster women : a visual history of the women-s movement in
India.-- New Delhi: Zubaan, 2006.
146p. , 27cm.
ISBN : 9788189013813.
305.420222 POS 141239
Poster Women is an archive of over 1500 posters from the
Indian Women-s Movement, collected over an 18 month
period from all over India. This unique archive
demonstrates the dynamism, richness and variety of this
important movement. Spanning the period from the 70s to
the present day, the collection in divided into a number
of key campaigns that cover areas such as violence,
health, political participation, the environment,
religion and communalism, literacy rights and

** Women -- India -- Pictorial works , Feminism -- India
- Pictorial works , Feminism
   7 Ruwanpura, Kanchana N
Matrilineal communities, patriarchal realities : a
feminist Nirvana uncovered / Kanchana N Ruwanpura.-- New
Delhi: Zubaan, 2006.
xiv, 242p. , 22cm.
ISBN : 9788189013042.
306.858095493 RUW 141229
In rejecting falsely homogenizing accounts of women-s
lives, feminist economists have, in recent years,
unlocked the multiple ways in which gendered relations of
dominance and subordination are maintained. One of the
key differences they have turned their attention to is
ethnicity. This study of Muslim, Sinhala and Tamil
Households, in Sri Lanka examines both the commonality of
patriarchal structures and economic problems in such
households, as well as the differences created by the
ethnicities that divide them. The author looks at the
nature and reliability of kinship support for female
heads and the reciprocal obligations in terms of female
propriety and conventional conduct extracted from female
heads. She questions development policies premise on the
patriarchal household and argues for a recognition of
diversity and complexity.

** Women -- Sri Lanka -- Social conditions , Women -- Sri
Lanka -- Economic conditions , Patriarchy -- Sri Lanka
   8 Chorafas, Dimitris N
The Changing role of central banks / Dimitris N Chorafas.
-- New York: Palgrave Macmillan, 2013.
xvi, 280p. ,22cm.
ISBN : 9781137336279.
332.11 CHO 141278
The Changing Role of Central Banks derives lessons from
current economic and financial challenges as well as
failures in confronting them. Through this approach, it
brings under perspective political and social reactions
to major economic problems of the last ten years,
particularly those pertaining to money and initiatives
taken by central banks.

** Banks and banking, Central , Monetary policy ,
Economic policy

9 Johns, R A
Tax havens and offshore finance : a study of
transnational economic development / R A Johns.-- London:
Bloomsbury, 2013.
xiv, 259p. , 24cm.
ISBN : 9781472510273.
332.15 JOH 141297
This book examines the subject of offshore finance

** Banks and banking, International , Banks and banking,
Foreign , Banks and banking -- Great Britain

10 Bruce, Brian
Trading and money management in a student-managed
portfolio / Brian Bruce and Jason Greene.-- Amsterdam:
Elsevier, 2014.
xviii, 473p. , 24cm.
ISBN : 9780123747556.
332.6 BRU 141300
The book presents the applied material that textbooks on
portfolios and investments always overlook. Its focus on
-how-to- questions summarizes the disciplines and skills
necessary for trading.

** Portfolio management -- Textbooks , Investments

11 Rosenbaum, Joshua
Investment banking workbook / Joshua Rosenbaum and Joshua
Pearl.-- Hoboken: John Wiley, 2013.
ix, 257p. , 25cm.
ISBN : 9781118456118.
332.66 ROS 141312
This workbook provides an invaluable opportunity to
explore your understanding of the strategies and
techniques covered in the main text, before putting them
to work in real-world situations.This workbook - which
parallels the main book chapter by chapter-contains over
400 problem-solving exercises and multiple choice

** Investment banking , Investment analysis

12 Mattarocci, Gianluca
The Independence of credit rating agencies : how business
models and regulators interact / Gianluca Mattarocci.--
Amsterdam: Elsevier, 2014.
xxii, 177p. , 23cm.
ISBN : 9780124045699.
332.7 MAT 141310
This book provides a detail exposition of credit rating
agency industry with a global emphasis. It focuses on the
institutional and regulatory dynamics of these agencies,
asking whether their business models give them enough
independence to make viable judgments without risking
their own profitability. This book examines the roles
played by rating agencies during the financial crisis,
illuminating the differences between U.S. and European
rating markets, and also considers subjects such as the
history of rating agencies and the roles played by
smaller agencies to present a well-rounded portrait.

** Rating agencies (Finance) , Credit ratings , Credit
   13 Weir, Kimberly A
From jicama to jackfruit : the global political economy
of food / Kimberly A Weir.-- Boulder: Paradigm Publishers
, 2014.
x, 211p. , 23cm.
ISBN : 9781594519307.
338.19 WEI 141306
The author starts by evaluating how we are connected with
spice farmers, cocoa bean growers, soybean producers,
tomato pickers, and tuna fishers not only gives insight
into where we fit in the global food chain, but also
offers a unique way to understand the aspects and
concepts of the global political economy. The book begins
by figuring out where readers fit in the global food
chain, looking at what affects eating habits and choices,
and situating these factors in a global context. From
jicama to jackfruit provides that insight in abundance.

** Food supply -- Economic aspects , Food supply --
Political aspects , Food industry and trade -- Economic

14 Guha Thakurta, Paranjoy
Gas wars : crony capitalism and the Ambanis / Paranjoy
Guha Thakurta , Subir Ghosh and Jyotirmoy Chaudhuri.--
New Delhi: AuthorsUpFront, 2014.
xviii, 570p. , 23cm.
ISBN : 9788192855127.
338.70954 GUH 141485
The Ambani brothers had fought over many issues, but what
sometimes got lost in the din of the battle cries was a
simple fact: much of the tussle was over India-s natural
resources, about how the resources were intended to be
mined, marketed and monetised.The author shows how the
simmering controversy over the rich natural gas reserves
in the Krishna-Godavari Basin boiled over into a
primetime storm on gas pricing involving the office of
the Comptroller and Auditor General of India, the
Ministry of Petroleum and Natural Gas as well as the
Prime Minister-s Office, even as he introduces new
dimensions to it. This book argues that the battle
between the Ambani brothers was largely about wresting
control over reserves of natural gas that are below the
ocean bed along the basin of the two greatest rivers of
southern India.

** Reliance Industries Ltd , Ambani family ,
Businesspeople -- India
   15 Ganguly, Sumit (ed)
Nuclear proliferation in south Asia : crisis behaviour
and the bomb / Sumit Ganguly and S Paul Kapur.-- London:
Routledge, 2009.
xi, 251p. , 23cm.
ISBN : 9780415440493.
355.02170954 GAN 141231
This book explores competing perspectives on the impact
of nuclear weapons proliferation on the South Asian
security environment.

** Nuclear weapons -- South Asia , Arms race -- South
Asia , Security, International

16 Khan, Saira
Nuclear weapons and conflict transformation : the case of
India-Pakistan / Saira Khan.-- London: Routledge, 2009.
xiv, 202p. , 23cm.
ISBN : 9780415375078.
355.02170954 KHA 141232
This book argues that the acquisition of nuclear weapons
by states keeps conflicts alive indefinitely, as they are
maintained by frequent crises and low-to-medium intensity
violence, rather than escalating to full-scale wars.

** Nuclear arms control , Conflict management
   17 Amelung, Volker Eric
Healthcare management : managed care organisations and
instruments / Volker Eric Amelung.-- Berlin: Springer-
Verlag, 2013.
xiii, 267p. , 24cm.
ISBN : 9783642387111.
362.1068 AME 141308
The goal of this book is to offer a systematic overview
of the organisational forms and management instruments
implemented in managed care.

** Economics/Management Science , Health Care Management
Health Administration
   18 Kapur, Anu
On disasters in India / Anu Kapur.-- Delhi: Foundation
Books, 2009.
viii, 397p. , 23cm.
ISBN : 9788175966222.
363.3407054 KAP 141233

** Disasters -- Research -- India -- Bibliography ,
Disasters -- Research -- India

19 Chaney, Lillian H
Intercultural business communication / Lillian H Chaney
and Jeanette S Martin.--6th ed-- Boston: Pearson, 2014.
xiv, 306p. , 23cm.
ISBN : 9780132971270.
395.52 CHA 141311
This text contains practical guidelines and information
on how to conduct negotiations across countries, write
business letters in different societies, and includes the
general -dos- and -don-ts- in international business.

** Business etiquette , Corporate culture , Business
   20 Bassnett, Susan
Translation / Susan Bassnett.-- London: Routledge, 2014.
201p. , 20cm.
ISBN : 9780415435635.
418.02 BAS 141302
This guide presents readers with an accessible and
engaging introduction to the valuable position
translation holds within literature and society.The
author traces the history of translation, examining the
ways translation is currently utilised as a burgeoning
interdisciplinary activity and considers more recent
research into developing technologies and new media
forms. It displays the importance of translation across
disciplines, and is essential reading for students and
scholars of translation, literary studies, globalisation
studies, and ancient and modern languages.

** Translating and interpreting , Literature --

21 Nida, Eugene A
The Theory and practice of translation / Eugene A Nida
and Charles R Taber.-- Leiden: Brill, 2003.
viii, 218p. 24cm.
ISBN : 9789004132818.
418.02 NID 141298
This book analyses and describes the set of processes
involved in translating. Bible translating, the focus of
this work, offers a unique subject for such a study, as
it has an exceptionally long history, involves more than
2000 languages, a vast range of cultures and a broader
range of literary structures than any other type of
translating. Not only of interest to biblical scholars,
this work explores issues of textual meanings and the
procedures for communicating these meanings into other
languages and cultures.

** Bible -- Translating , Translating and interpreting
 500   SCIENCE  
   22 French, Steven (ed)
The Continuum companion to the philosophy of science /
Steven French and Juha Saatsi.-- London: Continuum
International Publishing, 2011.
xii, 452p. , 23cm.
ISBN : 9781441187611.
501 FRE 141282
This book explores issues pertaining to the philosophy of
specific sciences (physics, biology, neuroscience,
economics, chemistry and mathematics) and general issues
in the field, such as explanation, realism,
representation, evidence, reduction, laws, causation and

** Science -- Philosophy , SCIENCE -- Philosophy and Social
Aspects , Electronic books
   23 Binder, Jochen
Online channel integration : value creation and customer
reactions in online and physical stores / Jochen Binder.-
Wiesbaden: Springer Gabler, 2014.
xx, 281p. , 21cm.
ISBN : 9783658045722.
650 BIN 141291
This book investigates how, why, and to what extent an
integrated online channel increases customer value and
leads to higher willingness to pay, customer loyalty, and
purchase intention in a firm-s online and offline stores.

** Economics , Marketing , Economics/Management Science

24 Prat, Mireia
Sales negotiations in professional service firms : an
exploratory study on agenda setting and issue management
/ Mireia Prat.-- Wiesbaden: Springer Gabler, 2014.
xiii, 76p. , 21cm.
ISBN : 9783658044985.
650 PRA 141294
This research study brings theoretical insights on real-
life negotiations in sales of professional services in
Spain and Germany.

** Economics , Industrial management , Marketing
   25 Tsang, Denise (ed)
The Routledge companion to international management
education / Denise Tsang, Hamid H Kazeroony, and Guy
Ellis.-- London: Routledge, 2013. xxv, 408p. , 25cm.
ISBN : 9780415783149.
658.049071 TSA 141293
This book offers a comprehensive guide to international
management education for academics, practitioners,
students and researchers. The volume includes insights
from various sub-disciplines such as business ethics,
entrepreneurship, technology and strategy.

** Management -- Study and teaching , Business education

26 Rademakers, Martyn F
Corporate universities : drivers of the learning
organization / Martyn F Rademakers.-- London: Routledge,
xiii, 156p. , 24cm.
ISBN : 9780415660549.
658.3124 RAD 141284
This book bridges the gap between the strategic
management and corporate learning disciplines, combining
general strategy with the concept of corporate
universities, which, to date, predominantly has been an
HR topic. In-depth cases show how corporate universities
are used to renew, transform and optimize strategy and
include important lessons learned by corporate university
executives, from small and global companies as well as
governmental organizations across different industries.

** Employer-supported education , Employees -- Training
of , Organizational learning

27 Elliott, Greg
Marketing / Greg Elliott, Sharyn Rundle-Thiele and David
Waller.--3rd ed-- Milton: John Wiley, 2014.
xxx, 604p. , 25cm.
ISBN : 9781118624173.
658.8 ELL 141313
This book provides a thorough analysis of contemporary
marketing and is an essential guide to best practice.
This edition includes expanded coverage of the topical
issues of social marketing and marketing in the not-for-
profit sector.

** Marketing

28 Sachs, Marylee
What the new breed of CMOs know that you don-t / Marylee
Sachs.-- Surrey: Gower Publishing, 2013.
xix, 151p. , 25cm.
ISBN : 9781409455721.
658.8 SAC 141304
This book provides ideas, concepts, approaches and
considerations from a wide range of CMOs who are driving
significant transformation within their organizations. It
helps to define parameters for both B2C and B2B marketers
and points to game-changing strategies designed to lead
change and deliver success.

** Marketing executives , Marketing -- Management

29 Glowik, Mario
Business-to-business : a global network perspective /
Mario Glowik and Sarah Maria Bruhs.-- London: Routledge,
xvii, 296p. , 24cm.
ISBN : 9780415740876.
658.804 GLO 141276
Contemporary business-to-business industries consist of
networks of customers, competitors and other
stakeholders. Firms which manage their relationships with
these important stakeholders are more likely to enjoy a
sustained competitive advantage in the international
business environment. This book provides a comprehensive
overview of the field from a broad and accessible

** Industrial marketing , Business networks

30 Williams, David S
Connected CRM : implementing a data-driven, customer-
centric business strategy / David S Williams.-- Hoboken:
John Wiley, 2014.
xiii, 242p. , 23cm.
ISBN : 9781118835807.
658.812 WIL 141280
This book explores how today-s marketers can leverage
advances in technology to create successful customer-
centric business strategies.

** Customer relations -- Management , Relationship
marketing , Strategic planning

31 Tharp, Marye
Transcultural marketing : building customer relationships
in multicultural America / Marye Tharp.-- Armonk: M E
Sharpe, 2014.
xiv, 388p. , 23cm.
ISBN : 9780765642998.
658.812080973 THA 141301
This book describes the most influential American
subcultures currently shaping their members- marketplace
choices.The chapters profile three ethnic subcultures
(U.S. Latinos, African Americans, Asian Americans), five
age-cohorts (Teens, Generation Y, Generation X, the Baby
Boomers, and the Mature Market), and one subculture based
on sexual orientation and identity (the LGBT subculture).
Each profile details the demographics, geographic
concentrations, cultural values, media habits, media
availability, and unique marketing preferences of members
of that subculture. Examples of successful companies show
how transcultural marketing tactics reinforce bonds with
customers based on shared values and affiliations.

** Minority consumers -- United States , Marketing --
United States -- Cross-cultural studies , Target
marketing -- United States , Customer relations -- United

32 Castaldo, Sandro
Retail and channel marketing / Sandro Castaldo, Monica
Grosso and Katia Premazzi.-- Cheltenham: Edward Elgar,
xvi, 261p. , 25cm.
ISBN : 9781782546184.
658.87 CAS 141292
This text investigates the current trends in channel
management from both the distributors- and the
manufacturers- perspectives.

** Marketing , Retail trade , Marketing channels

33 Flores, Laurent
How to measure digital marketing : metrics for assessing
impact and designing success / Laurent Flores.-- New York
: Palgrave Macmillan, 2014.
xvi, 255p. , 22cm.
ISBN : 9781137340689.
658.8720727 FLO 141309
This book explains how to determine the success of a
digital marketing campaign by demonstrating what digital
marketing metrics are as well as how to measure and use
them. Including real life case studies and experts
viewpoints that help marketers navigate the digital

** Internet marketing , Webometrics
   34 Felton, George
Advertising : concept and copy / George Felton.--3rd ed--
New York: W W Norton, 2013.
320p. , 28cm.
ISBN : 9780393733860.
659.1 FEL 141163
This book covers the entire conceptual process, from
developing smart strategy to executing it with strong ads
- from what to say to how to say it. Part 1, Strategies,
operates on the premise that the idea beneath an ad-s
surface determines its success. Part 2, Executions,
explains how to put strategy into play.Part 3, The
Toolbox, gives advice about how to think creatively, then
presents an array of problem-solving tools, a series of
techniques that advertisers have used repeatedly to
produce exceptional work.In brief, this book shows how to
find strong selling ideas and how to express them in
fresh, memorable, persuasive ways.

** Advertising

35 Swann, Patricia
Cases in public relations management : the rise of social
media and activism / Patricia Swann.--2nd ed-- New York:
Routledge, 2014.
xii, 592p. , 23cm.
ISBN : 9780415517713.
659.2 SWA 141277
This book uses recent cases in public relations that had
outcomes varying from expected to unsuccessful.Each case
is based on real events, and is designed to encourage
discussion, debate, and exploration of the options
available to today-s strategic public relations manager.

** Public relations -- Management -- Case studies ,
Public relations -- Management
   36 Masterman, Guy
Strategic sports event management / Guy Masterman.--3rd
ed-- London: Routledge, 2014.
xxvii, 408p. , 24cm.
ISBN : 9780415532792.
796.068 MAS 141296
This book offers a planning process that can be used to
understand the importance of a strategic approach. It
builds a framework for the planning, organising, and
managing of sports events.

** Sports administration -- Cross-cultural studies ,
Sports tournaments--Management , Strategic planning
   37 Viken, Arvid (ed)
Tourism destination development : turns and tactics /
Arvid Viken and Brynhild Granas.-- Surrey: Ashgate
Publishing, 2014.
xii, 278p. , 24cm.
ISBN : 9781472416582.
910.684 VIK 141299
This anthology draws on different approaches and
discourses of tourism destination development, while
focusing on how they are shaped and reshaped and how they
should be read and rehearsed. The book reveals dominant
as well as alternative approaches to the field. The
authors demonstrate how tourism destinations are

** Tourism -- Marketing , Tourism -- Management , Place
   38 Mukhia, Harbans
The Mughals of India / Harbans Mukhia.-- Victoria:
Blackwell Publishing, 2009.
xii, 210p. , 22cm.
ISBN : 9788126518777.
954.025 MUK 141230
This book examines the history of the Mughal presence in
India from 1526 to the mid-eighteenth century.It creates
a new framework for understanding the Mughal empire by
addressing themes that have not been explored before and
traces the legacy of the Mughals- world in today-s India.

** India--Mogul Empire , Kings and rulers--India



Copyright © 2008 IIMC