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   1 Morris, Sally
The Handbook of journal publishing / Sally Morris and
others.-- Cambridge: Cambridge University Press, 2013.
xii, 467p. 22cm.
ISBN : 9781107653603.
070.5 MOR 140359
The Handbook offers a thorough guide to the journal
publishing process, from editing and production through
marketing, sales, and fulfillment, with chapters on
management, finances, metrics, copyright, and ethical
issues. It provides a wealth of practical tools,
including checklists, sample documents, worked examples,
alternative scenarios, and extensive lists of resources,
which readers can use in their day-to-day work. Between
them, the authors have been involved in every aspect of
journal publishing over several decades and bring to the
text their experience working for a wide range of
publishers in both the not-for-profit and commercial

** Scholarly periodicals --Publishing, Electronic
journals --Publishing, Periodicals --Publishing.
   2 Barthes, Roland
How to live together : novelistic simulations of some
everyday spaces / Roland Barthes.-- New York: Columbia
University Press, 2013.
xxx, 222p. , 25cm.
ISBN : 9780231136174.
100 BAR 140364
In this work, Barthes focuses on the concept of
"idiorrhythmy," a productive form of living together in
which one recognizes and respects the individual rhythms
of the other. He explores this phenomenon through five
texts that represent different living spaces and their
associated ways of life: Emile Zola-s Pot-Bouille, set in
a Parisian apartment building, Thomas Mann-s The Magic
Mountain, which takes place in a sanatorium, Andre Gide-s
La Sequestree de Poitiers, based on the true story of a
woman confined to her bedroom, Daniel Defoe-s Robinson
Crusoe, about a castaway on a remote island, and
Pallidius-s Lausiac History, detailing the ascetic lives
of the desert fathers. Like his previous lecture books,
this volume exemplifies Barthes-s singular approach to
teaching, in which he invites his audience to investigate
with him and wholly incorporates his listeners into his

** Philosophy, Modern --20th century, Philology,
Literature --History and criticism.
   3 Vyse, Stuart A
Believing in magic : the psychology of superstition /
Stuart A Vyse.-- Oxford: Oxford University Press, 2013.
xii, 316p. , 21cm.
ISBN : 9780199996926.
133.43019 VYS 140380
In this fully updated edition of Believing in Magic,
renowned superstition expert Stuart Vyse investigates our
tendency towards these irrational beliefs. Superstitions,
he writes, are the natural result of several
psychological processes, including our human sensitivity
to coincidence, a penchant for developing rituals to fill
time (to battle nerves, impatience, or both), our efforts
to cope with uncertainty, the need for control, and more.

** Superstition.
   4 Laszlo, Janos
Historical tales and national identity : an introduction
to narrative social psychology / Janos Laszlo.-- London:
Routledge, 2014.
x, 190p. 23cm.
ISBN : 9780415704700.
302 LAS 140360
In this book Laszlo enhances our understanding of
narrative psychology and further elaborates his narrative
theory of history and identity. He offers a conceptual
model that draws on diverse areas of psychology - social,
political, cognitive and psychodynamics - and integrates
them into a coherent whole. In addition to this
conceptual contribution, he also provides a major
methodological innovation: a content analytic framework
and software package that can be used to analyse various
kinds of historical texts and shed new light on national
identity. In the second part of the book, the potential
of this approach is empirically illustrated, using
Hungarian national identity as the focus.

** Social psychology , National characteristics ,
Historical drama

5 Drumwright, Minette E
Ethical issues in communication professions : new agendas
in communication / Minette E Drumwright.-- New York:
Routledge, 2014.
xx, 279p. 23cm.
ISBN : 9780415869942.
302.23 DRU 140355
This book addresses a wide range of questions from a
variety of communication professions. Contributors tackle
such issues as how to define a journalist in an era when
anyone can disseminate information to a global audience,
how to use "advergames," crowd sourcing, and facial
recognition technology in advertising responsibly, and
how to respond ethically in situations of public crisis
communication, among many others. This volume will be
critical reading for scholars and professionals in media,
communication, and digital arts, as well as philosophy,
government, public policy, business, and law.

** Mass media --Moral and ethical aspects, Journalistic
ethics, Advertising --Moral and ethical aspects,
Marketing --Moral and ethical aspects.
   6 Fagerberg, Jan
Innovation studies : evolution and future challenges /
Jan Fagerberg.-- United Kingdom: Oxford University Press,
xiii, 215p. , 23cm.
ISBN : 9780199686353.
303.483 FAG 140383
Innovation is increasingly recognized as a vitally
important social and economic phenomenon worthy of
serious research study. The book, written by leading
contributors to the field, examines the state of the art
and achievements in the relatively new field of
Innovation Studies, as well as what future challenges lie

** Technological innovations --Economic aspects,
Technological innovations --Social aspects, Information
technology --Management
 330   ECONOMICS  
   7 Ginsburgh, Victor A (ed)
Handbook of the economics of art and culture / Victor A
Ginsburgh and David Throsby.-- Amsterdam: North Holland,
xiv, 688p. , 24cm.
ISBN : 9780444537768.
330 GIN 140363,v.2
This volume emphasizes the economic aspects of art and
culture, a relatively new field that poses inherent
problems for economics, with its quantitative concepts
and tools. Building bridges across disciplines such as
management, art history, art philosophy, sociology, and
law, editors Victor Ginsburgh and David Throsby assemble
chapters that yield new perspectives on the supply and
demand for artistic services, the contribution of the
arts sector to the economy, and the roles that public
policies play. It offers a rigorous description that
avoids common problems associated with art and culture
scholarship. It makes details about the economics of art
and culture accessible to scholars in fields outside

** Arts --Economic aspects --Congresses, Art --Economic
aspects --Congresses, Culture --Economic aspects --

8 Jones, R J Barry (ed)
Perspectives on political economy : alternatives to the
economics of depression / R J Barry Jones.-- London:
Bloomsbury, 2013.
x, 251p. , 24cm.
ISBN : 9781472508270.
330.9 JON 140367
This collection makes a valuable theoretical and
empirical contribution to the study of Political Economy.
The book covers a wide range of approaches currently in
vogue, coupled with an exploration of areas in
commonality, thus rendering it a more effective
introduction to Political Economy than many of the
purpose written, but highly partial, existing texts. The
individual papers, while summarizing the established
literature in each field, also contribute much that is
new and of considerable value to the further development
of the subject.
** Economic policy , Economic policies Political aspects
   9 Sharma, Shalendra D
Global financial contagion : building a resilient world
economy after the subprime crisis / Shalendra D Sharma.--
New York: Cambridge University Press, 2014.
x, 394p. 23cm.
ISBN : 9781107609617.
332.042 SHA 140340
This book is an authoritative account of the economic and
political roots of the 2008 financial crisis. It examines
why it was triggered in the United States, why it morphed
into the Great Recession, and why the contagion spread
with such ferocity around the globe. It also examines how
and why economies, including the Eurozone, Russia, China,
India, East Asia, and the Middle East , have been
impacted and explores their response to the unprecedented
challenges of the crisis and the effectiveness of their
policy measures. Global Financial Contagion specifically
looks at how the Obama administration-s policy missteps
have contributed to America-s huge debt and slow
recovery, why the Eurozone-s response to its existential
crisis has become a never-ending saga, and why the G-20-s
efforts to create a new international financial
architecture may fall short.

** Global Financial Crisis, 2008-2009, International
finance, International trade, International economic
relations, International relations, Economic policy.

10 Collins, David
The BRIC states and outward foreign direct investment /
David Collins.-- United Kingdom: Oxford University Press,
xviii, 236p.24cm.
ISBN : 9780199652716.
332.673091724 COL 140370
his book examines the relatively recent and under-
explored phenomenon of outward foreign direct investment
(FDI) from the large emerging market countries, focusing
on the four BRIC states (Brazil, Russia, India, and
China) and on the services sector meaning primarily
telecommunications, finance, and transport. It considers
the international legal framework governing FDI,
discussing the nature and extent of the bilateral and
regional investment treaty commitments undertaken by each
of the BRIC states, including their commitments under the
WTO General Agreement on Trade in Services, as well as
their obligations as members of the International
Monetary Fund and the World Bank.

** Investments, Foreign -- BRIC countries ,
   11 Leggett, Jeremy K
Energy of nations : risk blindness and the road to
renaissance / Jeremy Leggett.-- London: Routledge, 2014.
xv, 252p. 20cm.
ISBN : 9780415857826.
333.794 LEG 140354
Systemic global risks of oil supply, climate shock and
financial collapse threaten tomorrow-s economies and mean
businesses and policy makers face huge challenges in
fuelling tomorrow-s world. Jeremy Leggett gives a
personal testimony of the dangers often ignored and
incompletely understood - a journey through the human
mind, the institutionalization of denial, and the reasons
civilizations fail. It is also an account of tantalizing
hope, because mobilizing renewables and redeploying
energy funding can soften the crash of modern capitalism
and set us on a road to renaissance.

** Renewable energy resources --Social aspects, Energy
development --Social aspects, Energy consumption --Social
aspects, Petroleum reserves.
   12 Sheffrin, Steven M
Tax fairness and folk justice / Steven M Sheffrin.-- New
York: Cambridge University Press, 2013.
xv, 246p. 23cm.
ISBN : 9780521148054.
336.291 SHE 140348
Why have Americans severely limited the estate and gift
tax - ostensibly targeted at only the very wealthy - but
greatly expanded the subsidies to low-wage workers
through the Earned Income Tax Credit, now the single
largest poverty program in the country? Why do people
hate the property tax so much, yet seemingly revolt
against it only during periods of economic change? Why
are some groups of taxpayers more obedient to the tax
authorities than others, even when they face the same
enforcement regime? These puzzling questions all revolve
around perceptions of tax fairness.. This book
demonstrates how a serious consideration of folk
justice can deepen our understanding of how tax systems
actually function and how they can perhaps be reformed.

** Taxation --United States, Taxation --United States --
Public opinion, Income distribution --United States,
Equality --United States, Fairness.
   13 Bierman, Harold Jr
Improving competitiveness of industry / Harold Bierman,
Jr.-- New Jersey: World Scientific, 2011.
x, 134p. 23cm.
ISBN : 9789814335973.
338.6048 BIE 140331
The objective of this book is to suggest several
revisions in institutional structure, management
techniques and rewards, and a drastic change in how
hourly labor is compensated. The suggestions offered are
applicable to any economy where decisions have to be made
as to how to organize the factors of production most
efficiently. It is therefore essential reading for
policymakers, human resource management and accountant

** Industrial management , Competition, International

14 Chang, Sea-Jin
Multinational firms in China : entry strategies,
competition, and firm performance / Sea-Jin Chang.--
United Kingdom: Oxford University Press, 2013.
x, 251p.24cm.
ISBN : 9780199687077.
338.880951 CHA 140385
This book examines how multinational firms grew their
operations in China and how successful local firms
emerged from the restructuring process, as well the
competition between them, in the fierce marketplace of
China-s economic reform. While anecdotal evidence on this
topic is widespread, there exists no comprehensive
research. This book seeks to address this gap by rooting
its discussion in the author-s extensive and rigorous
statistical analyses and detailed case studies across
five industries: consumer products, beer, telecom,
automobile, and steel.

** International business enterprises --China,
Competition --China, China --Economic conditions --2000-

15 Clark, Norman
Long-run economics : an evolutionary approach to economic
growth / Norman Clark and Calestous Juma.-- London:
Bloomsbury, 2013.
xvii, 209p. , 24cm.
ISBN : 9781472514462.
338.9 CLA 140366

** Economic development, Technological innovations --
Economic aspects.

16 Ramakrishna, Seeram
Changing face of innovation : is it shifting to Asia? /
Seeram Ramakrishna and Daniel Joo-Then Ng.-- New Jersey:
World Scientific, 2012.
xxx, 186p. 23cm.
ISBN : 9789814291583.
338.9507 RAM 140333
This book provides a brief overview of the recent trends
in innovations. Early inventions/innovations that began
in Asia (i.e., compass, paper, gunpowder and printing)
spread to the Atlantic (Europe and USA) by land and sea
routes. However, with population growth, economic
expansion, availability of skilled researchers and lower
cost of research in Asia Pacific, there has been a shift
in innovation activities in this region. There has been a
discernable trend of innovation (RandD) in countries like
Japan, Korea, China, India and Singapore. This book
attempts to create awareness of this trend and hopes to
motivate business leaders and policy makers to take
advantage of this shifting trend, as well as to encourage
more global collaboration in innovations to face societal
challenges in the 21st century.

** Technological innovations --Asia, Technology and state
--Asia, Appropriate technology --Asia, Economic
development --Asia, Asia --Economic conditions.

17 Mani, Muthukumara S (ed)
Greening India-s growth : costs, valuations, and trade-
offs / Muthukumara S Mani.-- London: Routledge, 2014.
xi, 194p. 23cm.
ISBN : 9780415719353.
338.95407 MAN 140341
India’s sustained and rapid economic growth offers an
opportunity to lift millions out of poverty. But this may
come at a steep cost to its environment and natural
resources. This insightful book analyses India’s growth
from an economic perspective and assesses whether India
can grow in a "green" and sustainable manner. Three key
issues are addressed.

** Sustainable development --India, Economic development
-Environmental aspects --India.

   18 Jupille, Joseph
Institutional choice and global commerce / Joseph
Jupille, Walter Mattli, and Duncan Snidal.-- Cambridge:
Cambridge University Press, 2013.
viii, 258p. 23cm.
ISBN : 9781107645929.
341.2 JUP 140343
The authors reveal the striking staying power of the
institutional status quo and test their innovative theory
against evidence on institutional choice in global
commerce from the nineteenth through the twenty-first
centuries. Cases range from the establishment in 1876 of
the first truly international system of commercial
dispute resolution, the Mixed Courts of Egypt, to the
founding and operation of the General Agreement on
Tariffs and Trade, the World Trade Organization, and the
International Accounting Standards Board. Analysts of
institutional choice henceforth must take seriously not
only the distinct demands of specific cooperation
dilemmas, but also the wide array of available
institutional choices.

** International agencies, International trade.

19 Reus-Smit, Christian
Individual rights and the making of the international
system / Christian Reus-Smit.-- Cambridge: Cambridge
University Press, 2013.
xi, 236p. 23cm.
ISBN : 9780521674485.
341.4809 REU 140342
Chris Reus-Smit has written a ground-breaking book. By
showing that, during the last five centuries,
revolutionary ideas on individual rights were at the
roots of the demand for sovereignty and de-legitimation
of empires, and therefore, also of the expansion of
international systems and the evolution of international
order, Reus-Smit’s theoretical and empirical tour de
force, more than most books in international relations,
reveals the social nature of international systems and
how international orders transform."

** Civil rights -- History , Human rights -- History ,
Sovereignty -- History ,
   20 Shaver, Mary Alice (ed)
Global advertising regulation handbook / Mary Alice
Shaver and Soontae An.-- Armonk: M.E.Sharpe, 2014.
ix, 261p. , 26cm.
ISBN : 9780765629685.
343.082 SHA 140362
Advertising is an important and visible component of
marketing, competition, and consumer awareness. As many
companies grow and expand to serve multinational
audiences worldwide, there is a concomitant need to
understand culture, customs and regulation in the world
markets. This book is designed to fill this need for
students and professionals by taking a thorough and
critical view of the process in 21 countries,
representing four continents of developed countries.
** Advertising laws.
   21 Sehrawat, Samiksha
Colonial medical care in North India : gender, state, and
society c. 1840-1920 / Samiksha Sehrawat.-- New Delhi:
Oxford University Press, 2013.
liv, 292p. , 22cm.
ISBN : 9780198096603.
362.1095409034 SEH 140382
Exploring the social history of hospitals through the
experiences of Indian troops and women, this book
examines how medical care was introduced, expanded, and
funded by the colonial state in north India. It argues
that, intent on limiting medical expenditure, the
colonial state left a legacy of poor medical provision,
regional disparities, neglect of rural patients, and over
reliance on the private and voluntary sectors all issues
with contemporary resonance in India.

** Medical care, Medical economics, Medical policy,
Social medicine
   22 Lutz, James M
Global terrorism / James M Lutz and Brenda J Lutz.--3rd
ed-- London: Routledge, 2013.
xiv, 373p. 24cm.
ISBN : 9780415539456.
363.325 LUT 140358
Global Terrorism continues to provide students with the
most comprehensive introduction to terrorism as a global
phenomenon. It introduces students to history, politics,
ideologies and strategies of both contemporary and older
terrorist groups.

** Terrorism.

23 Christoff, Peter (ed)
Four degrees of global warming : Australia in a hot world
/ Peter Christoff.-- London: Routledge, 2013.
xviii, 268p. 23cm.
ISBN : 9780415824583.
363.738740994 CHI 140357
Four Degrees of Global Warming: Australia in a Hot World
outlines the expected consequences of this world for
Australia and its region. Its contributors include many
of Australia-s most eminent and internationally
recognized climate scientists, climate policy makers and
policy analysts. They provide an accessible, detailed,
dramatic, and disturbing examination of the likely
impacts of a Four Degree World on Australia-s social,
economic and ecological systems. The book offers policy
makers, politicians, students, and anyone interested
climate change, access to the most recent research on
potential Australian impacts of global warming, and
possible responses.

** Global warming --Australia, Global warming --Social
aspects --Australia, Global warming --Economic aspects --
Australia, Global warming --Government policy --Australia
Social change --Australia.

   24 Mahrenbach, Laura Carsten
Trade policy of emerging powers : strategic choices of
Brazil and India / Laura Carsten Mahrenbach.-- New York:
Palgrave Macmillan, 2013.
xii, 245p. 22cm.
ISBN : 9781137303707.
382.30954 MAH 140349
This book does just that, examining the trade policy
decisions of two emerging power states, Brazil and India,
since 2001. In this timely work, Laura Carsten Mahrenbach
develops a broad-based analytical framework which
addresses trade policy within EP states, in their regions
and on the global level. The findings underline the
importance of examining domestic factors when trying to
understand strategic decisions by emerging powers. They
also have important implications for our understanding of
the role of emerging power states in global (trade)

** Developing countries --Commercial policy, Developing
countries --Foreign economic relations, Brazil --Commerce
India --Commerce.
   25 Krantz, Steven G
Elements of advanced mathematics / Steven G Krantz.--3rd
ed-- Boca Raton: CRC Press, 2012.
xvi, 351p. 23cm.
ISBN : 9781439898345.
510 KRA 140338

** Mathematics.

26 Liebeck, Martin
Concise introduction to pure mathematics / Martin Liebeck
--3rd ed-- Boca Raton: CRC Press, 2011.
xv, 252p. 23cm.
ISBN : 9781439835982.
510 LIE 140336
Accessible to all students with a sound background in
high school mathematics, A Concise Introduction to Pure
Mathematics, Third Edition presents some of the most
fundamental and beautiful ideas in pure mathematics. It
covers not only standard material but also many
interesting topics not usually encountered at this level,
such as the theory of solving cubic equations, the use of
Euler’s formula to study the five Platonic solids, the
use of prime numbers to encode and decode secret
information, and the theory of how to compare the sizes
of two infinite sets.

** Logic, Symbolic and mathematical.

27 Paulsen, William
Abstract algebra : an interactive approach / William
Paulsen.-- Boca Raton: CRC Press, 2010.
xxix, 525p., CD-ROM, 24cm.
ISBN : 9781420094527.
512.02 PAU 140335
By integrating the use of GAP and Mathematica, Abstract
Algebra: An Interactive Approach presents a hands-on
approach to learning about groups, rings, and fields.
Each chapter includes both GAP and Mathematica commands,
corresponding Mathematica notebooks, traditional
exercises, and several interactive computer problems that
utilize GAP and Mathematica to explore groups and rings.

** Algebra, Abstract --Textbooks.

28 Banchoff, Thomas
Differential geometry of curves and surfaces / Thomas F
Banchoff and Stephen T Lovett.-- Boca Raton: CRC Press,
xvi, 331p. 24cm.
ISBN : 9781568814568.
516.36 BAN 140337
Students and professors of an undergraduate course in
differential geometry will appreciate the clear
exposition and comprehensive exercises in this book that
focuses on the geometric properties of curves and
surfaces, one- and two-dimensional objects in Euclidean
space. The problems generally relate to questions of
local properties (the properties observed at a point on
the curve or surface) or global properties (the
properties of the object as a whole). Some of the more
interesting theorems explore relationships between local
and global properties.

** Geometry, Differential.
   29 Kearns, Paul
Professional HR : evidence-based people management and
development / Paul Kearns.-- London: Routledge, 2013.
xii, 206p. 23cm.
ISBN : 9780415632324.
658.3 KEA 140345
A new breed of HR Professional is needed who can offer
the sort of effective people management that can change
the way organizations work. They will first have to
resolve the legacy left by an absence of professionalism
in people management amongst both operational managers
and the HR departments that serve them. Much of the
problems that currently undermine capitalism and
governance today can be traced back directly to
insufficient attention being paid to the professional
management of human capital. This text offers an objective
scale to gauge levels of professionalism that can be
applied to management in any sector. Paul Kearns has also
developed a clear 10-step guide for anyone looking to
develop their HR professionalism in a practical way.

** Personnel management.

30 Truss, Catherine (ed)
Employee engagement in theory and practice / Catherine
Truss and others.-- London: Routledge, 2014.
xiii, 321p. 24cm.
ISBN : 9780415657426.
658.314 TRU 140353
This comprehensive new book is unique as it brings
together, for the first time, psychological and critical
HRM perspectives on engagement as well as their practical
application. Employee Engagement in Theory and Practice
will familiarise readers with the concepts and core
themes that have been explored in research and their
application in a business context via a set of carefully
chosen and highly relevant original and case studies,
some of which are co-authored by invited practitioners.
Written in an accessible manner, this book will be
essential reading for scholars in the field, students
studying at both undergraduate and postgraduate levels,
as well as practitioners interested in finding out more
about the theoretical underpinnings of engagement
alongside its practical application.

** Employee motivation, Employees --Attitudes.

31 Lei, David
Demystifying your business strategy / David Lei and John
W Slocum.-- New York: Routledge, 2014.
xii, 223p. 22cm.
ISBN : 9780415538671.
658.4012 LEI 140350
In this book, David Lei and John Slocum offer readers a
comprehensive overview of the drivers of evolutionary
advantage, recognizing that sources of competitive
advantage for any organization will necessarily shift and
evolve in response to changes in the industry
environment. Demystifying Your Business Strategy also
offers practical insights on how to spot "inflection
points" of strategic transition and identify signals that
indicate when an organization needs to develop a new
source of competitive advantage. With in-depth discussion
of the four different types of business strategies that
many firms pursue and the strategic disciplines that
support them, this book can provide significant insight
and direction to managers at all levels within an

** Strategic planning.

32 Sgroi, Anthony
The Innovative lean enterprise : using the principles of
lean to create and deliver innovation to customers /
Anthony Sgroi.-- Boca Raton: CRC Press, 2014.
xxiii, 292p. 26cm.
ISBN : 9781482203905.
658.4063 SGR 140361
The book discusses customer value in the form of the
benefits your customers desire. It walks you through the
processes of using Lean techniques to effectively
evaluate the quality of any prospective marketing
opportunity and includes examples from a variety of
industries, including healthcare. The text discusses
value creation, reduction of waste, entrepreneurial
system designer, set-based concurrent engineering, and
Lean project management. It also includes numerous
examples of visual management tools as they apply to
innovation to help you develop the understanding required
to achieve a competitive advantage for your brand,
division, or company through Lean.

** New products --Management, Lean manufacturing,
Customer relations.

33 Abe, Tetsuya
World-class leadership : leading yourself, your team, the
world and society / Tetsuya Abe and Sachin Chowdhery.--
New Jersey: World Scientific, 2012.
xxii, 132p. 23cm.
ISBN : 9789814360715.
658.4092 ABE 140334
This book explains four different aspects of leadership
namely: self, team, global and social leadership. It also
summarizes author-s discussions with executives and
middle level employees of different companies in various
fields, as well as with university researchers and
students. Written in a simple and accessible manner, this
book will be of interest to leaders, managers, business
professionals, policy makers and to anyone who wishes to
learn and implement excellent leadership styles in their
personal lives, companies or country.

** Leadership, Executive ability.

34 House, Robert J
Strategic leadership across cultures : the Globe study of
CEO leadership behavior and effectiveness in 24 countries
/ Robert J House and others.-- Los Angeles: Sage
Publications, 2014.
xxxi, 431p. 26cm.
ISBN : 9781412995948.
658.4092 HOU 140347
It examines strategic leadership effectiveness for
executive and top-level management. Specifically, this 10
year-long phase of GLOBE features a large-scale, multi-
national study of CEO leadership behavior and leadership
effectiveness. GLOBE researchers obtained data from more
than 800 CEOs and 5,000 top management team (TMT) members
reporting to these CEOs from a total sample of 24

** Leadership --Cross-cultural studies, Chief executive
officers --Cross-cultural studies, Strategic planning --
Cross-cultural studies, Organizational behavior --Cross-
cultural studies.

35 Balmer, John MT (ed)
Contemporary perspectives on corporate marketing :
contemplating corporate branding, marketing and
communications in the twenty-first century / John MT
Balmer, Laura Illia and Almudena Gonzalez delV Brena.--
London: Routledge, 2013.
xix, 156p. 24cm.
ISBN : 9780415662093.
658.8 BAL 140339
Corporate marketing and corporate communications are
topics that have grown in scholarly and practical
importance in these last decades. Fields such as
branding, marketing communications and public relations
have all contributed to this boost. Whilst there is a
large amount of literature on each of these disciplines,
there is little systematic development from the
perspective of corporate marketing and corporate
communication studies, although these two have the most
to contribute to how companies manage their brands, image
and corporate identities in the 21st Century. This book
seeks to redress this balance and provide insights, via
case studies or histories, on issues such as nation
branding, managing multiple corporate identities during
merger and acquisitions and establishing a company-s CSR
and green image.

** Corporate image, Corporate culture, Communication in
organizations, Branding (Marketing), Corporations.

36 Hastings, Gerard
Social marketing : from tunes to symphonies / Gerard
Hastings and Christine Domegan.--2nd ed-- London:
Routledge, 2014.
xxiv, 526p. , 24cm.
ISBN : 9780415683739.
658.8 HAS 140368
Social Marketing involves the application of marketing
techniques (usually associated with promoting
consumption) to social ends. Beyond this simple
definition, social marketing offers an alternative to the
standard Western economic model of consumption at all
costs.This popular introductory textbook has been updated
to provide greater depth on marketing theory, more on
branding, co-creation of value, Community Based
Prevention Marketing (CBPM) and the vital role of
critical thinking. In addition, the communications
chapter is extended and radically updated to include much
more on digital media. The rise of corporate social
responsibility is also critically analysed.

** Social marketing, Behavior modification

37 Varey, Richard J (ed)
Humanistic marketing / Richard J Varey and Michael Pirson
-- Basingstoke: Palgrave Macmillan, 2014.
xv, 284p. ,22cm.
ISBN : 9781137353283.
658.8001 VAR 140365
Humanistic Marketing is a response to the currently
growing mega-trend call for rethinking marketing. The
book organizes current thinking around the problems of
marketing theory and practice as well as some possible
solutions and ways forward: both for theory and practice.
This volume was initiated by The Humanistic Management
Network to contribute knowledge and understanding to the
emerging humanistic business and management movement that
does not accept perpetual economic expansion as a
sustainably viable means of meeting individual and
collective needs in society and nature, and instead seeks
balance in place of excess. Humanistic Marketing
recognises the harm that comes with the unfettered desire
for more of more.

** Marketing --Social aspects.
   38 Woolf, Greg
Rome : an empire-s story / Greg Woolf.-- United Kingdom:
Oxford University Press, 2013.
xiii, 366p. , 22cm.
ISBN : 9780199677511.
937.06 WOO 140386
The idea of empire was created in ancient Rome and even
today the Roman empire offers a powerful image for
thinking about imperialism. Traces of its monuments and
literature can be found across Europe, the Near East, and
North Africa - and sometimes even further a field. This is
the story of how this mammoth empire was created, how it
was sustained in crisis, and how it shaped the world of
its rulers and subjects - a story spanning a millennium
and a half.

** Rome (Empire), Imperialism, Political science
   39 Chislett, William
Spain : what everyone needs to know / William Chislett.--
United Kingdom: Oxford University Press, 2013. xvi,
226p. , 21cm.
ISBN : 9780199936465.
946.08 CHI 140387
In this book veteran journalist William Chislett provides
much-needed political and historical context for Spain-s
current economic and political predicament. Chislett
recounts the country-s fascinating and often turbulent
history, beginning with the Muslim conquest in 711 and
ending with the nation-s deep economic crisis, sparked by
the spectacular collapse of its real estate and
construction sectors in 2010. He explains the country-s
transition from dictatorship to democracy and covers such
issues as the creation of a welfare state, the influx of
immigrants, internal strife from the separatist Catalan
region, the effects of stringent austerity measures, the
strengths and weaknesses of the economy, and how the
country can create a more sustainable economic model for
the future.

** Spain -- History -- 20th century , Spain -- History --
21st century , Spain -- Politics and government -- 20th
century , Spain -- Politics and government -- 21st
century , Spain -- Economic conditions -- 20th century ,
Spain -- Economic conditions -- 21st century
   40 Singh, Mahendra Man
Forever incomplete : the story of Nepal / Mahendra Man
Singh.-- Los Angeles: Sage Publications, 2013. xx, 278p.
ISBN : 9788132110996.
954.96 SIN 140356

** Nepal --History.




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