Home > New > New Arrivals





 New Arrivals


 Impotant Notifications












New Arrivals






















































 003    SYSTEMS  
   1 Koksalan, Murat
Multiple criteria decision making : from early history to
the 21st century / Murat Koksalan, Jyrki Wallenius and
Stanley Zionts.-- New Jersey: World Scientific Publishing
, 2011. xi, 197p. 23cm.
ISBN : 9789814335584.
003.56 KOK 138922
This book aims to present an informal, nontechnical
history of Multiple Criteria Decision Making,
supplemented with many pictures. It covers the major
developments in MCDM, from early history onwards.

** Multiple criteria decision making -- History, Decision
making -- Mathematical models.
   2 Osella, Filippo (ed)
Islamic reform in south Asia / Filippo Osella and
Caroline Osella.-- Cambridge: Cambridge University Press,
2013. xxviii, 509p. 23cm.
ISBN : 9781107031753.
297.095409051 OSE 138965
The articles in this book build up ethnographic analysis
complementary to the historiography of South Asian Islam,
which has explored the emergence of reformism in the
context of specific political and religious circumstances
of nineteenth century British India.

** Islam -- South Asia -- History, Islamic renewal --
South Asia
   3 Catino, Maurizio
Organizational myopia : problems of rationality and
foresight in organizations / Maurizio Catino.-- Cambridge
: Cambridge University Press, 2013.
x, 259p. 23cm.
ISBN : 9781107027039.
302.35 CAT 138917
The book examines the mechanisms that generate myopia in
organizations and explores how organizations can foresee
and contain unexpected events.

** Organizational learning, Organizational behavior.
   4 Appadurai, Arjun
The Future as cultural fact : essays on the global
condition / Arjun Appadurai.-- London: Verso, 2013.
viii, 328p. 24cm.
ISBN : 9781844679836.
303.482 APP 138915
In this book, author takes a broad analytical look at the
genealogies of the present era of globalization through
essays on violence, commodifications, nationalism, terror
and materiality. Alongside a discussion of these wider
debates, Appadurai situates India at the heart of his
work, offering writing based on firsthand research among
urban slum dwellers in Mumbai, in which he examines their
struggle to achieve equity, recognition and self-
governance in conditions of extreme inequality.

** Globalization
5 Shambaugh, David
China goes global : the partial power / David Shambaugh.-
New York: Oxford University Press, 2013.
xvi, 409p. , 24cm.
ISBN : 9780199860142.
303.48251 SHA 139013
In this book, the author offers an enlightening look into
the manifestations of China-s global ambitions: its
extensive commercial footprint, its growing military
power, its increasing cultural influence or "soft power,"
its diplomatic activity, and its new prominence in global
governance institutions. He argues that China-s global
presence is more broad than deep and that China still
lacks the influence befitting a major world power-what he
terms a "partial power." He draws on his decades of China
watching and his deep knowledge of the subject, and
exploits a wide variety of previously untapped sources,
to shed valuable light on China-s current and future
roles in world affairs.

** China -- Foreign economic relations, China -- Economic
policy -- 2000-, Globalization -- China.

6 Kumar, S
Encyclopaedia of modernity and social change / S Kumar.--
New Delhi: ALP Books, 2013.
5v. 304p. 23cm.
ISBN : 9789382215677.
303.4840954 KUM 138977,V.1, 138978,V.2,
138979,V.3, 138980,V.4, 138981,V.5
This is a set of five volumes. Each volume deals with the
geographical distribution of the tribal population: The
social structure, the means of subsistence and economic
organization, religious belief. The book explores the
links between entrepreneurship and rural development.

** Social change -- India, India -- Social conditions,
India -- Economic conditions.
   7 Jones, Adam
Genocide : a comprehensive introduction / Adam Jones.--
2nd ed-- London: Routledge, 2011.
xxxiv, 645p. 24cm.
ISBN : 9780415486194.
304.663 JON 138963
The book provides an introduction to genocide as both a
historical phenomenon and an analytical-legal concept,
including an extended discussion of the concept of
genocidal intent, and the dynamism and contingency of
genocidal processes discusses the role of state-building,
imperialism, war, and social revolution in fueling
genocide supplies a wide range of full-length case
studies of genocides worldwide, each with an accompanying
box-text explores perspectives on genocide from the
social sciences, including psychology, sociology,
anthropology, political science/international relations,
and gender studies considers "The Future of Genocide,"
with attention to historical memory and genocide denial,
initiatives for truth, justice, and redress, and
strategies of intervention and prevention.

** Genocide, Genocide -- Case studies.

8 Sahoo, Ajaya Kumar (ed)
Global Indian diaspora : history, culture and identity /
Ajaya Kumar Sahoo and Laxmi Narayan Kadekar.-- Jaipur:
Rawat Publications, 2012.
viii, 232p. 21cm.
ISBN : 9788131604717.
304.80954 SAH 138964
The book examines the historical context of Indian
emigration, the diaspora formation, the rise of Indian
nationalism, and issues of identity in specific diasporic

** East Indian diaspora, East Indians -- Foreign
   9 Channa, Subhadra Mitra
The Inner and outer selves : cosmology, gender, and
ecology in the Himalayan borders / Subhadra Mitra Channa.
New Delhi: Oxford University Press, 2013.
xiii, 318p. 22cm.
ISBN : 9780198079422.
305.8954 CHA 138939
This book presents an anthropological perspective on
trans border trade and the changing locus of identity in
the aftermath of the Indo-Tibetan border closure. From
the study of a small community, the book deliberates on
the more universal concepts of nationalism, identity,
democracy, and borders between self and others-both
metaphoric and real. The book discusses the qualitative
aspects of the lives of men and especially women, their
world-view, aspirations, and adaptation to the changing

** Bhotia (Tibetan people), Human ecology -- India --
Uttarka├Ęshi (District), India -- Boundaries -- China.
   10 Samadar, Ranabir
Passive revolution in West Bengal : 1977-2011 / Ranabir
Samadar.-- Los Angeles: Sage Publications, 2013.
xxv, 240p. 22cm.
ISBN : 9788132110941.
306.095414035 SAM 138941
In the wake of the enormous interest across the globe in
the fall of the Left Front in West Bengal, this book
describes the Left era as one of passive revolution:
limited reforms and changes, big compromises, corruption
of the commissars and the failure of the Left in
assessing popular discontent and anger, thus, it is the
end of revolution even in passive form. A collection of
articles by the author from leading national dailies and
journals between 1977 and the downfall of the Left in
West Bengal, this books analyses the era of the Left
rule, its political decisions and its social.

** West Bengal (India) -- Social conditions -- 20th
century, West Bengal (India) -- Social conditions -- 21st
century, Labor policy -- India -- West Bengal -- History.

   11 William, A. Thomas
Rural development : concept and recent approaches / A
Thomas William and A J Christopher.-- Jaipur: Rawat
Publications, 2011.
xi, 332p. 22cm.
ISBN : 9788131602652.
307.14120954 WIL 138948
This book primarily deals with different dimensions of
rural development, with special reference to India. The
focus throughout remains on enabling the reader to
understand the concepts and recent approaches to rural
development. Besides, the discussion on the schemes of
the central and state governments for different target
groups gives better understanding of the rural
development activities of the government.

** Rural development -- India.

12 Yadav, Hridai R
Village information system : innovation of natural
infrastructure / Hridai R Yadav.-- New Delhi: Concept
Publishing, 2013.
xi, 290p. 27cm.
V. 1. Innovation of natural infrastructure.
ISBN : 9788180699412.
307.141209542 YAD 138969,V.1
This book addresses a wide range of the issues concerning
the Village Information System through innovation of the
Natural Infrastructure at Village Panchayat Level in
Amethi. Attempt has been made to study Natural
Infrastructure including Soil, Climate, Water Resources,
Forest Land Use, Wastelands, Land Capability and Agro-
Afforestation, Infrastructural Resources at Village
Panchayat level based on Village Khasara Maps and
fieldwork in Amethi.

** Rural development projects -- Geographic information
systems -- India -- Amethi, Infrastructure (Economics) --
Geographic information systems -- India -- Amethi,
Natural resources -- Geographic information systems --
India -- Amethi.

13 Chauhan, Brij Raj (ed)
Changing village India / Brij raj Chauhan and A.
Satyanarayana.-- Jaipur: Rawat Publications, 2012.
xxiv, 375p. , 22cm.
ISBN : 9788131605318.
307.7620954 CHA 139012
In this book, research papers are thematically arranged
into five sections, examining the role of India-s
villages in: development administration, political
events, constitutional amendments, empowerment of
marginalized groups, and socio-psychological probings.

** Rural development -- India, Villages -- India, India -
Rural conditions.
   14 Devji, Faisal
Muslim Zion : Pakistan as a political idea / Faisal Devji
Cambridge: Harvard University Press, 2013.
vii, 278p. 22cm.
ISBN : 9780674072671.
320.54095491 DEV 139028
This book argues that Pakistan has never been nation-
state, grounded in the historic connections of land sand
peoples. Just as Israel is the only Jewish state,
Pakistan is the only Muslim state to make religion the
sole basis of its nationality. The author offers a
penetrating critique of founding a state on nothing but
the idea of belonging.

** Islam and politics -- Pakistan, Islam and state --
Pakistan, Pakistan -- Politics and government -- 20th

15 Baumer, Donald C
Politics and public policy : strategic actors and policy
domains / Donald C Baumer and Carl E Van Horn.--4th ed--
Los Angeles: Sage Publications, 2014.
xi, 399p. 23cm.
ISBN : 9781452220178.
320.60973 BAU 138943
Why do policymakers select certain problems for attention
and ignore others? Why do some policy ideas fail and
other succeed? In addition to the US President, Congress
and Supreme Court what other institutions are influential
in shaping public policies. How do policymakers design
and implement policies? How do those policies ultimately
influence the nation? Providing answers to these and
other questions are the focus of this book.

** Political planning -- United States, United States --
Politics and government, Political culture -- United
   16 Fried, Charles
Modern liberty and the limits of government / Charles
Fried.-- New York: W W Norton, 2007.
217p. , 22cm.
ISBN : 9780393060003.
323.44 FRI 138935
How has the modern welfare state redefined our notion of
individual liberty? Are we free to express ourselves in
speech, at work, or through sex? Arguing that equality is
often the most potent rival of liberty, the author
demonstrates how the dense tangle of government
regulations both supports and threatens our personal

** Liberty, State, The.
 330    ECONOMICS  
   17 Prashad, Vijay
The Poorer nations : a possible history of the global
south / Vijay Prashad.-- London: Verso, 2012.
viii, 292p. 21cm.
ISBN : 9781844679522.
330.91724 PRA 138945
In this book, author analyzes the failures of
neoliberalism, as well as the rise of the BRICS
countries, the World Social Forum, issue based movements
like Via Campesina, the Latin American revolutionary
revival in short, efforts to create alternatives to the
neoliberal project advanced militarily by the US and its
allies and economically by the IMF, the World Bank, the
WTO, and other instruments of the powerful. The book sees
the Global South as a term that properly refers not to
geographical space but to a concatenation of protests
against neoliberalism.

** Developing countries -- Economic policy, Developing
countries -- Foreign economic relations, Neoliberalism --
Developing countries -- History.
   18 Dryzek, John S
The Politics of the earth : environmental discourses /
John S Dryzek.-- Oxford: Oxford University Press, 2013.
xv, 270p. 23cm.
ISBN : 9780199696000.
333.7 DRY 138944
This book provides an accessible introduction to
environmental politics by examining the ways in which
people use language to discuss environmental issues. The
author analyzes the various approaches that have
dominated the field over the last three decades--
approaches that are also likely to be influential in the
future--including survivalism, environmental problem-
solving, sustainability, and green radicalism. Author
examines and assesses the history, interplay, and impact
of these perspectives, concluding with a plea for
ecological democracy.

** Environmentalism, Green movement, Environmental
   19 Brownlee, W. Elliot (ed)
The Political economy of transnational tax reform : the
Shoup mission to Japan in historical context / W Elliot
Brownlee, Eisaku Ide and Yasunori Fukagai.-- Cambridge:
Cambridge University Press, 2013.
xi, 472p. 23cm.
ISBN : 9781107033160.
336.20095209044 BRO 138942
This book explores the history of the U.S. tax mission to
Japan during the occupation following World War II. Under
General MacArthur, economist Carl S. Shoup led the
mission with the charge of framing a tax system for Japan
designed to strengthen democracy and accelerate economic
recovery. The book examines the sources, conduct, and
effects of the mission and situates the mission within
the history of international financial and fiscal reform.
The book begins by establishing the context of
progressive social investigations of taxation, including
Shoup-s earlier tax missions to France and Cuba. It then
goes on to explore the Japanese background to the Shoup
mission and the process by which American and Japanese
tax experts shaped their recommendations. The book
assesses and explains the mission-s accomplishments in
the context of the political economies of the United
States and Japan.

** Taxation -- Japan -- History -- 20th century, Fiscal
policy -- Japan -- History -- 20th century, Japan --
Economic conditions -- 1945-1989.
   20 Hooft, Katrien E van-t
Sustainable livestock management for poverty alleviation
and food security / Katrien E van-t Hooft, Terry S Wollen
and Dilip P Bhandari.-- Oxfordshire: CABI, 2012.
x, 194p. 25cm.
ISBN : 9781845938277.
338.162 HOO 139043
This book is taking into account traditional farming
systems, existing inputs and resources, sustainable
farming initiatives and advising on the right approaches
to training. The overall aims are to improve the
condition and health of livestock in poor countries and
the lives of the people in these countries.

** Livestock systems -- Developing countries, Food
security -- Developing countries, Food security.

21 Baumol, William J
Downsizing in America : reality, causes, and consequences
/ William J Baumol, Alan Blinder, and Edward N Wolff.--
New York: Russell Sage Foundation Publications, 2001.
321p. 23cm.
ISBN : 9780871540942.
338.64 BAU 139044
This book offers a range of compelling hypotheses to
account for adoption of downsizing as an accepted
business practice. The authors show that unionized
industries were actually more likely to downsize in order
to eliminate expensive union labor. In sum, downsizing
transferred income from labor to capital - from workers
to owners. This book combines an investigation of the
underlying realities and causes of workforce reduction
with an insightful analysis of the consequent shift in
the balance of power between management and labor, to
provide us with a deeper understanding of one of the
major economic shifts of recent times - one with far-
reaching implications for all American workers.

** Downsizing of organizations -- United States,
Organizational change -- United States, Industries --
Size -- United States.
   22 Chattopadhyay , Aparajita (ed)
Poverty and social exclusion in India : issues and
challenges / Aparajita Chattopadhyay.-- Jaipur: Rawat
Publications, 2013.
xiv, 306p. 22cm.
ISBN : 9788131605615.
339.460954 CHA 138946
This book examines the macro to micro views on poverty
and social exclusion issues in India.

** Poverty -- India, Marginality, Social -- India,
Marginality, Social.
   23 Fisher, Elizabeth
Environmental law : text, cases and materials / Elizabeth
Fisher, Bettina Lange and Eloise Scotford.-- Oxford:
Oxford University Press, 2013.
lxxii, 1087p. , 24cm.
ISBN : 9780199270880.
344.046 FIS 138930
This book provides a deep understanding of environmental
law while also encouraging critical reflection and
pointing out areas of controversy and debate. The authors
present an impressive range of extracts from UK, EU, and
international cases, legislation, and articles, to help
support learning and demonstrate both how the law works
in practice and how it should or could work.

** Environmental law.
   24 Choudry, Aziz (ed)
NGOization : complicity, contradictions and prospects /
Aziz Choudry and Dip Kapoor.-- London: Zed Books, 2013.
xii, 236p. 21cm.
ISBN : 9781780322575.
361.77 CHO 138940
This book pulls together the perspectives of social
struggles and critical scholarship from a wide range of
geographical and political contexts to offer insights
into the tensions and challenges of the NGO model, while
considering the feasibility of alternatives.

** Non-governmental organizations.
   25 Zaric, Gregory S (ed)
Operations research and health care policy / Gregory S
Zaric.-- New York: Springer, 2013.
xiii, 425p. 24cm.
ISBN : 9781461465065.
362.1015118 ZAR 139039
This book brings together a group of papers by leading
experts that could showcase the current state of the
field of operations research applied to health-care
policy. There are 18 chapters that illustrate the breadth
of this field. The chapters use a variety of techniques,
including classical operations research tools, such as
optimization, queuing theory, and discrete event
simulation, as well as statistics, epidemic models and
decision-analytic models. The book spans the field and
includes work that ranges from highly conceptual to
highly applied.

** Medical policy -- Mathematical models, Medical policy
- Decision making, Operations research.
 370    EDUCATION  
   26 Arthur, James (ed)
The Routledge international handbook of education,
religion and values / James Arthur and Terence Lovat.--
London: Routledge, 2013.
xiv, 403p. 25cm.
ISBN : 9780415519199.
370.114 ART 138947
This book provides an authoritative overview of global
issues in region and values, surveying the state of the
academic area in contributions covering a wide range of
topics. It includes emerging, controversial and cutting-
edge contributions, as well as investigations into more
established areas.

** Religion / Philosophy, Religious education, Values
   27 Beames, John
Comparative grammar of the modern Aryan languages of
India : to wit, Hindi, Panjabi, Sindhi, Gujarati,
Marathi, Oriya and Bangali / John Beames.-- Cambridge:
Cambridge University Press, 2012.
xii, 348p. 22cm.
V.2 The noun and the pronoun.
ISBN : 9781108048149.
491.4 BEA 138958,V.2
This book focuses on nouns and pronouns. It begins by
looking at the stems and suffixes that form Indo-Aryan
nouns, and compares their systems of inflection for
gender, number, possession and case. It moves on to
explore their pronoun systems, showing how they operate
in terms of interrogatives, reciprocals, indefinites and
demonstratives, and how person is expressed.

** Indo-Aryan languages, Modern -- Grammar, Comparative.
 610    MEDICINE and HEALTH  
   28 Dogil, Grzegorz (ed)
Language talent and brain activity / Grzegorz Dogil and
Susanne Maria Reiterer.-- Berlin: Mouton de Gruyter, 2009
xii, 366p. , 24cm.
(Trends in Applied Linguistics, 1).
ISBN : 9783110205183.
612.82336 DOG 138934
This book describes and assesses pronunciation talent in
its various dimensions, such as production and perception
or the segmental and suprasegmental levels of speech.
Special focus is put on the psychological and neural
correlates of phonetic performance. Behavioral influences
such as empathy or motivation are investigated. The
resulting classification of proficiency and talent level
is used to select subjects for neuroimaging studies in
which differences in brain activity between talented and
untalented individuals are observed.

** Second language acquisition -- Physiological aspects,
Neurolinguistics, Phonetics.

   29 Thompson, Mike J (ed)
Wise management in organisational complexity / Mike J
Thompson and David Bevan.-- New York: Palgrave Macmillan,
xiv, 229p. 22cm.
ISBN : 9781137002648.
658 THO 138916
This book is an interdisciplinary response to widely
debated concerns on the state of management under the
stresses of -sound-byte- communications and of
organisational complexity. Aristotle-s principles of
wisdom are applied in contemporary management and
governance and are linked to the larger idea of human
potential and the Common Good. A Chinese philosophical
perspective on Confucian meritocracy and Wangdao
management brings a fresh perspective to an insightful
anthology of analysis and reflection relevant to
managers, researchers and teachers in management
education. The authors demonstrate an alternative to the
disciplinary silo approach to management studies and
offer a challenging alternative to current research

** Management, Leadership, Organizational behavior.

30 Perez Rios, Jose
Design and diagnosis for sustainable organizations : the
viable system method / Jose Perez Rios.-- Berlin:
Springer Verlag, 2012.
xvii, 250p. 24cm.
ISBN : 9783642223174.
658.1 PER 138914
This book combines systems theory with cybernetics to
help managers evaluate and shape organizations. It
enables them to diagnose the health of a company and
discover is their organization is able to survive and

** Organization, Cybernetics, Economics.

31 Ulrich, Dave
HR transformation : building human resources from the
outside in / Dave Ulrich and others.-- New York: McGraw-
Hill, 2009.
xiv, 231p. 23cm.
ISBN : 9780071638708.
658.301 ULR 139040
In this book the authors present a four-phase model of
transformation that shows step-by-step how to make
meaningful progress in contributing to the performance of
a company by redesigning HR to work as a strategic

** Personnel management, Personnel departments.

32 Paauwe, Jaap (ed)
HRM and performance : achievements and challenges / Jaap
Paauwe, David Guest and Patrick Wright.-- West Sussex:
Wiley, 2012.
xvi, 250p. 24cm.
ISBN : 9781405168335.
658.314 PAA 139041
This book provides a wealth of insight, richly
illustrated by examples from a range of cultures and
industries, into the ways in which human resource policy
impacts upon organizational performance. The recurring
themes highlighted by the book include debates about
-human capital-, high-performance work systems, the role
of implementation, and firm size and fit. The
implications for policy and practice and priorities for
future theory development and research are of interest to
a broad range of stakeholders.

** Personnel management, Performance.

33 Rummler, Geary A
Improving performance : how to manage the white space on
the organization chart / Geary A Rummler and Alan P
Brache.--3rd ed-- San Francisco: Jossey-Bass, 2013.
xviii, 270p. 26cm.
ISBN : 9781118143704.
658.402 RUM 138910
In this book, authors reflects on the key needs of
organizations faced with today-s challenge of managing
change in today-s complex world. The book shows how to
apply the three levels of performance and link
performance to strategy, move from annual programs to
sustained performance improvement, redesign processes,
and overcome the seven deadly sins of performance
improvement and much more.

** Industrial productivity, Performance, Organizational

34 Hsu, Cheng
Information systems : the connection of people and
resources for innovation : a textbook / Cheng Hsu.-- New
Jersey: World Scientific Publishing, 2013.
xviii, 342p.23cm.
ISBN : 9789814383516.
658.4038011 HSU 138920
Focusing on Information Systems (IS), this book provides
an answer to a few basic questions in the field: What is
the scientific nature of IS? How do we design IS in
today-s connected world? What is the relationship between
IS and innovation in knowledge economies?

** Management information systems -- Textbooks,
Management information systems.

35 Velden, Fons van der (ed)
Facilitating organisational change within development
organisations : a resource book for development
practitioners / Fons van der Velden.-- New Delhi: Concept
Publishing, 2013.
xii, 133p. 22cm.
ISBN : 9788180699917.
658.406 VEL 138961

** Organizational change, Economic development,
Industrial capacity.

36 Augsdorfer, Peter
Discontinuous innovation : learning to manage the
unexpected / Peter Augsdorfer and others.-- London:
Imperial College Press, 2013.
xii, 446p. 23cm.
(Series on technology management, 22.)
ISBN : 9781848167803.
658.4062 AUG 138918
This book is based on the findings, issues and questions
related to an ongoing decade-old research project named
The Discontinuous Innovation Lab (DI-Lab). The research
project focuses on discontinuous innovation in more than
thirteen countries, most of which are European, and
provides useful insights into its different challenges.
It also raises several questions related to the subject,
some of which are: how do firms pick up weak signals on
emerging -- and possibly radically different --
innovation? What should firms do when these weak signals
hit their mainstream process? What are the criteria for
allocating resources to a strategic innovation project?
What actions should firms take to avoid being left out by
the "corporate immune system"? How should firms organize
projects that often break existing rules and require new
rules to be created? This book attempts to provide
answers to the above-mentioned questions by gathering
information from the research project and also from firms
that have tried exploring various ideas, models and
insights to tackle discontinuous innovation.

** Technological innovations -- Management.

37 Xu, Qingrui (ed)
Leverage innovation capability : application of total
innovation management in China-s SMEs- study / Qingrui Xu
and others.-- New Jersey: World Scientific Publishing,
2012. x, 507p. 23cm.
ISBN : 9789814317856.
658.4063 XUQ 138921
This book studies the strategy and mechanism of
leveraging innovation capability in China-s SMEs by
applying the theory of Total Innovation Management (TIM),
which is the new paradigm of managing innovation in
enterprises developed by the Research Center for
Innovation and Development (shortly RCID) of Zhejiang
University, China.

** Small business -- China -- Management, Technological
innovations -- China -- Management, Small business --

38 Bjerke, Bjorn
Social entrepreneurship : to act as if and make a
difference / Bjorn Bjerke and Mathias Karlsson.--
Cheltenham: Edward Elgar, 2013.
ix, 191p. 24cm.
ISBN : 9781781006979.
658.408 BJE 138912
This book examines some social entrepreneurs in practice
in several countries whilst concentrating on
entrepreneurs in the third sector.

** Social entrepreneurship -- Case studies, Social
responsibility of business -- Case studies, Social

39 Bierman, Harold Jr
Improving competitiveness of industry / Harold Bierman Jr
-- New Jersey: World Scientific Publishing, 2011.
x, 134p. 23cm.
ISBN : 9789814335973.
658.5 BIE 138919
This book is to suggest several revisions in
institutional structure, management techniques and
rewards, and a drastic change in how hourly labor is
compensated. The suggestions offered are applicable to
any economy where decisions have to be made as to how to
organize the factors of production most efficiently.

** Industrial management, Competition, International.

40 Best, Roger J
Market-based management : strategies for growing customer
value and profitability / Roger J Best.--6th ed-- Boston:
Pearson, 2013.
xxiv, 552p. 23cm.
ISBN : 9780130387752.
658.8 BES 139034
In this book, author focuses on marketing performance,
and profitability, and the role marketing strategies play
in building the profits of a business. .

** Marketing -- Management.

41 Spratlen, Thaddeus
Multicultural marketing and business consulting /
Thaddeus Spratlen and others.-- Seattle: University of
Washington Press, 2013.
x, 188p. 28cm.
ISBN : 9780295992396.
658.8 SPR 138911
This book guides the complete complex projects with a
variety of small businesses, with an emphasis on solving
marketing and management problems in culturally diverse
and rapidly changing business environments. In project-
based courses, students also learn valuable consulting
and business assistance skills. The book provides
strategies, techniques, and tools for meeting the unique
challenges faced by entrepreneurs who are Latino,
Asian/Pacific Islander, African American, and from other
culturally diverse and underrepresented groups.

** Marketing -- Cross-cultural studies, Multiculturalism
in advertising, Marketing consultants.
   42 Mehta, Malti (ed)
Cinema and multimedia / Malti Mehta and S. R. Sharma.--
New Delhi: Sarup Book Publishers, 2013.
245p. , 22cm.
ISBN : 9788176258753.
791.43 MEH 138932

** Motion pictures, Multimedia communications.
   43 Tate, Andrew
Douglas Coupland / Andrew Tate.-- Manchester: Manchester
University Press, 2007.
xi, 188p. , 22cm.
ISBN : 9780719076619.
809.3 COU 138933
This book is the study of Douglas Coupland, one of the
twenty-first century-s most innovative and influential
novelists. The study explores the prolific first decade
and a half of Coupland-s career, from Generation X: Tales
for an Accelerated Culture (1991) to JPod (2006), a
period in which he published ten novels and four
significant volumes of non-fiction.

** Coupland, Douglas -- Criticism and interpretation,
Coupland, Douglas
   44 Mitter Rana
China-s war with Japan, 1937-1945 : the struggle for
survival / Rana Mitter.-- London: Allen Lane, 2013.
xxi, 458p. , 24cm.
ISBN : 9781846140105.
940.5351 MIT 139014
In this book, the author writes both about the major
leaders (Chiang Kaishek, Mao Zedong and Wang Jingwei) and
about the ordinary people swept up by terrible times.
Author puts at the heart of our understanding of the
Second World War that it was Japan-s failure to defeat
China which was the key dynamic for what happened in
Asia. The book presents a moving account of the Chinese
people-s incredible suffering.

** World War, 1939-1945 -- China, World War, 1939-1945 --
Japan, China -- History -- Republic, 1912-1949.
   45 Rasanayagam, Angelo
Afghanistan : a modern history: monarchy, despotism or
democracy? : the problems of governance in the Muslim
tradition / Angelo Rasanayagam.-- London: I B Tauris,
xvi, 311p. , 23cm.
ISBN : 9781850438571.
958.103 RAS 138931
This book deals with the major history of modern
Afghanistan. It traces the country-s development from the
accession of Abdul Rahman Khan, the -Iron Amir- in 1880,
right up to the demise of the Taliban under US bombing
over the winter of 2001, and the search for a new state
structure in 2002.

** Afghanistan -- History -- 20th century.



Copyright © 2008 IIMC