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   1 Muhamad Amin, Anang Hudaya
Internet-scale pattern recognition : new techniques for
voluminous data sets and data clouds / Anang Hudaya
Muhamad Amin, Asad I Khan and Benny B Nasution.-- New
York: CRC Press, 2013.
xviii, 179p. 24cm.
ISBN : 9781466510968.
006.4 MUH 138180
This book unveils computational models that address
performance and scalability to achieve higher levels of
reliability. It explores different ways of implementing
pattern recognition using machine intelligence.

** Data mining , Pattern recognition systems , Web usage
mining , Mathematical statistics --Data processing
   2 Christofidou, Andrea
Self, reason, and freedom : a new light on Descartes-
metaphysics / Andrea Christofidou.-- New York: Routledge,
269p. 24cm.
ISBN : 9780415501064.
194 DES 138150
Freedom and its internal relation to reason is
fundamental to Descartes- philosophy in general, and to
his Meditations on First Philosophy in particular.
Without freedom his entire enquiry would not get off the
ground, and without understanding the role of freedom in
his work, we could not understand what motivates key
parts of his metaphysics.Self, Reason, and Freedom: A New
Light on Descartes- Metaphysics, by defending freedom-s
internal relation to reason, sheds new light on
Descartes- metaphysics and restores the often dismissed
Fourth Meditation to the core of his metaphysics as he
conceived it. The author shows how this lends strength
and explanatory force to Descartes- enquiry, and reveals
his conception of the unity of the self and of its place
in the world.

** Descartes, Rene, -- 1596-1650. -- Meditationes de
prima philosophia , First philosophy
   3 May, Steve (ed)
Case studies in organizational communication : ethical
perspectives and practices / Steve May.--2nd ed-- New
Delhi: Sage Publications, 2013.
xxiii, 355p. 23cm.
ISBN : 9781412983099.
302.35 MAY 138176
This book integrates ethical theory and practice to help
strengthen readers- awareness, judgment, and action in
organizations by exploring ethical dilemmas in a diverse
range of well-known business cases.

** Communication in organizations -- Case studies ,
Communication in organizations -- Moral and ethical
aspects , BUSINESS and ECONOMICS / Negotiating
   4 Gorbis, Marina
The Nature of the future : dispatches from the
socialstructed world / Marina Gorbis.-- New York: Free
Press, 2013.
245p. 23cm.
ISBN : 9781451641189.
303.4 GOR 138195
This book is a guide to harnessing the power of the new
social economy. It-s full of compelling stories and
practical lessons from on-the-ground visionaries who are
inventing the future as we speak. This book outlines the
new ways to rethink the social structures of the world.

** Online social networks - Economic aspects , Social

5 Mansbach, Richard W (ed)
Introducing globalization : analysis and readings /
Richard W Mansbach and Edward Rhodes.-- New Delhi: Sage
Publications, 2013.
xix, 380p. 23cm.
ISBN : 9781608717422.
303.482 MAN 138228
This text covers the hot topics and perspectives of
globalization, and frames the readings with clear,
substantial, and original analysis by a pair of
preeminent scholars.

** Globalization -- Textbooks

6 Schmidt, Eric
The New digital age : reshaping the future of people,
nations and business / Eric Schmidt and Jared Cohen.--
London: John Murray, 2013.
315p. 24cm.
ISBN : 9781848546202.
303.4833 SCH 138196
This is a book that defines both the nature of the new
world which the internet is creating, and its challenges.
It describes a technological revolution in the making.

** Digital electronics --Social aspects --Forecasting ,
Digital electronics --Political aspects --Forecasting ,
Digital media --Social aspects --Forecasting , Digital
media --Political aspects --Forecasting , Information
technology --Social aspects --Forecasting , Information
technology --Political aspects --Forecasting , Computers
and civilization --Forecasting , Technology and
civilization --Forecasting

   7 Gottschalk, Peter
Religion, science and empire , classifying Hinduism and
Islam in British India / Peter Gottschalk.-- Oxford:
Oxford University Press, 2013.
xx, 421p. 24cm.
ISBN : 9780195393019.
306.60954 GOT 138201
This book offers a compelling study of how, through the
British implementation of scientific taxonomy in the
subcontinent, Britons and Indians identified an inherent
divide between mutually antagonistic religious

** Religion and sociology -- India -- History , Religion
and science -- India -- History , Religion and politics -
India -- History , Chainpur (Bihar, India) --
Historiography , India -- History -- British occupation,
1765-1947 ,
   8 Oppenheimer, Joe
Principles of politics : a rational choice theory guide
to politics and social justice / Joe Oppenheimer.--
Cambridge: Cambridge University Press, 2013.
xxxi, 278p. 23cm.
ISBN : 9781107658448.
320.01 OPP 138164
This book presents the rational choice theories of
collective action and social choice, applying them to
problems of public policy and social justice.

** Political science , Rational choice theory , Social
justice , POLITICAL SCIENCE / General ,

9 Cohen, Jean L
Globalization and sovereignty : rethinking legality,
legitimacy, and constitutionalism / Jean L Cohen.--
Cambridge: Cambridge University Press, 2012. xii, 442p.
ISBN : 9780521148450.
320.15 COH 138159
This book examines the way in which globalisation has
affected our thinking about sovereignty, human rights,
law and legitimacy.

** Sovereignty , Globalization , International law ,
International relations

10 Ollapally, Deepa M
The Politics of extremism in south Asia / Deepa M
Ollapally.-- Cambridge: Cambridge University Press, 2009.
xi, 239p. 23cm.
ISBN : 9780521749077.
320.530954 OLL 138163
This book examines extremist groups in Kashmir,
Afghanistan, Northeast India, Pakistan, Bangladesh, and
Sri Lanka to offer a fresh perspective on the causes of
extremism. What accounts for its rise in societies not
historically predisposed to extremism? What determines
the winners and losers in the identity struggles in South
Asia? What tips the balance between more moderate versus
extremist outcomes? The book argues that politics, inter-
state and international relations often play a more
important role in the rise of extremism in South Asia
than religious identity, poverty, and state repression.

** Radicalism -- South Asia , South Asia -- Politics and
government ,

11 Brynen, Rex
Beyond the Arab spring : authoritarianism and
democratization in the Arab world / Rex Brynen and others
-- New Delhi: Viva Books, 2013.
viii, 349p. 23cm.
ISBN : 9788130923710.
320.9174927 BRY 138169
This book explores the precursors ,nature ,and trajectory
of the dynamics unleashed by the Arab Spring.

** Arab countries -- Politics and government ,
Authoritarianism -- Arab countries , Democratization --
Arab countries
   12 Naib, Sudhir
The Right to information in India / Sudhir Naib.-- New
Delhi: Oxford University Press, 2013.
xvi, 236p. 18cm.
ISBN : 9780198089353.
323.445 NAI 138202
The book captures the strengths and drawbacks of the RTI
Act, narrates success stories, and suggests policy
measures to improve its implementation.

** Freedom of information --India
   13 Braumoeller, Bear F
The Great powers and the international system : systemic
theory in empirical perspective / Bear F Braumoeller.--
Cambridge: Cambridge University Press, 2012.
xviii, 276p. 24cm.
ISBN : 9781107659186.
327.101 BRA 138160
Do great leaders make history? Or are they compelled to
act by historical circumstance? This debate has remained
unresolved since Thomas Carlyle and Karl Marx framed it
in the mid-nineteenth century, yet implicit answers
inform our policies and our views of history. In this
book, the author argues persuasively that both
perspectives are correct: leaders shape the main material
and ideological forces of history that subsequently
constrain and compel them. His studies of the Congress of
Vienna, the interwar period, and the end of the Cold War
illustrate this dynamic, and the data he marshals provide
systematic evidence that leaders both shape and are
constrained by the structure of the international system.

** Great powers , International relations -- Philosophy ,
International relations -- History ,
 330   ECONOMICS  
   14 Dow, Sheila C
Foundations for new economic thinking : a collection of
essays / Sheila C Dow.-- Great Britain: Palgrave
Macmillan, 2012.
xi, 263p. 22cm.
ISBN : 9780230369108.
330 DOW 138245
This book equips the reader with a better understanding
of current ways of thinking as well as an awareness of
other possibilities, providing the foundations for debate
in theory and methodology alongside practical
implications for policy.

** Economics
   15 Borak, Szymon
Statistics of financial markets : exercises and solutions
/ Szymon Borak, Wolfgang Karl Hardle and Brenda Lopez-
Cabrera.--2nd ed-- London: Springer, 2013.
xxix, 246p. 23cm.
ISBN : 9783642339288.
332.0151 BOR 138219
This book helps to improve comprehension of Statistics of
Financial Markets. The main topics are option pricing,
time series analysis and advanced quantitative
statistical techniques in finance. Includes solutions
using R and MatLab.

** Finance --Statistical methods , Finance --Mathematical

16 Whalley, John (ed)
China-s trade, exchange rate and industrial policy
structure / John Whalley.-- New Jersey: World Scientific,
vi, 356p. 23cm.
ISBN : 9789814401876.
332.0951 WHA 138190
This book aims at assessing the potential impacts of
China-s macro economic, trade, exchange rate and reserve
management policies for industrial structure and
performance. It uses data analysis and econometric
methods applied to recent Chinese data. It has a special
focus on the performance of the Chinese economy both
during and after the 2008 global financial crisis.

** Finance --China , Industrial policy --China , China --
Economic policy --2000- , China --Economic conditions --
2000- , China --Commerce , Global Financial Crisis, 2008-
   17 Hong, Mark (ed)
Asia-s energy trends and developments : innovations and
alternative energy supplies / Mark Hong and Amy Lugg.--
New Jersey: World Scientific, 2013.
2v. 23cm.
ISBN : 9789814425612.
333.79095 HON 138207,V.1, 138208,V.2
This two-volume compilation presents the key topics on
Asia-s energy trends and developments that were presented
at the Institute of Southeast Asian Studies in Singapore
as part of its Energy Series Programme. A wide range of
topics is covered, from nanotechnology, clean energy,
hydropower, renewable energy and nuclear power to
bilateral relations, energy security and energy
efficiency -all with the unifying energy theme in the
context of Asia. This compilation aims to provide the
reader with insights into the overall trends and
developments that have shaped and continued to influence
energy policy, security and strategy in Asia and is a
useful reference point for experts and those uninitiated
in this field. With Asia, especially China and India,
leading world energy consumption, Asian energy trends are
now of global and Asian interest.

** Power resources --Asia , Energy development --Asia ,
Energy policy --Asia

18 Vaidyanathan, A
Water resources of India / A Vaidyanathan.-- New Delhi:
Oxford University Press, 2013.
xxxviii, 233p. 18cm.
ISBN : 9780198090427.
333.9100954 VAI 138205
The author shows how the fuzziness of rules governing
water allocation and use and their lax enforcement have
induced widespread unauthorized extraction of water and
encouraged its wasteful and inefficient use. He argues
that in order to arrest and reverse these trends a
radical change in strategy and policy is required with a
shift in focus from merely supply augmentation to
encouraging civil participation, water governance
reforms, and incentives for efficient water use.

** Water-supply -- India , Water-supply -- Government
policy -- India
   19 Krueger, Anne O
Struggling with success : challenges facing the
international economy / Anne O Krueger.-- London: World
Scientific, 2012.
xii, 304p. 25cm.
ISBN : 9789814374323.
337 KRU 138209
Globalization, by which is meant the increasing economic
interdependence among nations, has been a critical
ingredient in enabling enormous improvement in mankind-s
condition. This volume focuses on the successes of
globalization, and some of the main economic policy
challenges and solutions that arise to enhance the
benefits and lower the costs.

** Globalization , International economic relations ,

20 Pettman, Ralph (ed)
Handbook on international political economy / Ralph
Pettman.-- New Jersey: World Scientific, 2012.
xii, 467p. 25cm.
ISBN : 9789814366977.
337 PET 138161
International political economy (IPE) is a highly complex
discipline, drawing not only from the fields of politics
and economics, but also those as varied as philosophy,
history and anthropology. This title provides an account
of international political economy for academic study.

** International economic relations , International trade
, International finance , Economics , Globalization --
Economic aspects
   21 Szirmai, Adam (ed)
Pathways to industrialization in the twenty-first century
: new challenges and emerging paradigms / Adam Szirmai,
Wim Naude and Ludovico Alcorta.-- Oxford: Oxford
University Press, 2013.
xxi, 443p. 24cm.
ISBN : 9780199667857.
338 SZI 138199
This book deals with the importance of industrialization
and the development of manufacturing in the economic
development process. It focuses specifically on new
challenges such as global value chains, the rise of
China, climate change, and the role of state versus
private sector entrepreneurs in forging appropriate
industrial policies.

** Industrialization , Industrialization --Developing
countries , Economic development.

22 Esnouf, Catherine (ed)
Food system sustainability : insights from duALIne /
Catherine Esnouf, Marie Russel and Nicolas Bricas.--
Cambridge: Cambridge University Press, 2013.
xi, 303p. 25cm.
ISBN : 9781107036468.
338.19 ESN 138192
An exploration of the duALIne project-s insights,
presenting state-of-the-art research in food
sustainability and identifying priority areas for further

** Food industry and trade , Sustainable development ,

23 Williamson, Oliver E
The Transaction cost economics project : the theory and
practice of the governance of contractual relations /
Oliver E Williamson.-- Cheltenham: Edward Elgar, 2013.
xxiv, 417p. 25cm.
ISBN : 9780857938756.
338.51 WIL 138220
This collection brings together Professor Williamson-s
key papers on transaction cost economics.

** Transaction costs , Industrial organization (Economic
theory) , Institutional economics ,

24 Elliot, Jay
Leading Apple with Steve jobs : management lessons from a
controversial genius / Jay Elliot.-- New Jersey: Wiley,
xiii, 175p. 23cm.
ISBN : 9788126539765.
338.761004092 JOB 138194
This book is about how Steve managed and motivated his
people and what every manager can learn from Jobs about
motivating people to do the best work of their lives an
experience described by many who worked for him. Steve
Jobs used "Pirates! Not the Navy" as a rallying cry, a
metaphor to "Think Different". At Apple in the days of
developing the Macintosh, it became the de-facto mantra
of the Macintosh group a four-word mission statement. It
expresses the heart of Apple and Steve. This book is a
guide to shifting a person-s paradigm to become Steve
Jobs like, to assemble and lead innovative teams.

** Jobs, Steve, -- 1955-2011 , Computer industry --
United States , Apple Computer, Inc. -- Management

25 Gore, Daniel
The Economic assessment of mergers under European
competition law / Daniel Gore and others.-- Cambridge:
Cambridge University Press, 2013.
xvii, 540p. 23cm.
ISBN : 9781107007727.
338.83094 GOR 138191
This book provides a clear, concise and practical
overview of the key economic techniques and evidence
employed in European merger control. It offers an
introduction to the relevant economic concepts and
analytical tools, and stand-alone chapters provide an in-
depth overview of the theoretical and practical issues
related to market definition, unilateral effects,
coordinated effects and non-horizontal mergers.

** Consolidation and merger of corporations --Europe ,
Competition --Law and legislation --Europe

26 Watkins, Ryan
A Guide to assessing needs : essential tools for
collecting information, making decisions, and achieving
development results / Ryan Watkins, Maurya West Meiers
and Yusra Laila Visser: Washington., The World Bank.
vi, 299p. 23cm.
ISBN : 9780821388686.
338.910684 WAT 138171
This book is your guide to having assessing needs and
then making essential decisions about what to do
next. This book covers both large-scale formal needs
assessments, as well as less-formal assessments that
guide daily decisions.

** Economic development projects -- Evaluation , Economic
development projects -- Planning , Organizational
effectiveness -- Evaluation

   27 McCall, Leslie
The Undeserving rich : American beliefs about inequality,
opportunity, and redistribution / Leslie McCall.--
Cambridge: Cambridge University Press, 2013.
xvii, 300p. 23cm.
ISBN : 9781107699823.
339.220973 MAC 138197
This book resolves the paradox of how Americans can
express little enthusiasm for welfare state policies and
still yearn for a more equitable society, and forwards a
new model of preferences about income inequality rooted
in labor market opportunities rather than welfare state

** Income distribution -- United States , Equality --
United States , United States -- Economic conditions
   28 Matsuura, Jeffrey H
Nanotechnology regulation and policy worldwide / Jeffrey
H Matsuura.-- London: Asteh House, 2006.
x, 194p. 23cm.
ISBN : 9781580531061.
343.0786205 MAT 138162
This book identifies and describes the legal and policy
initiatives aimed at encouraging or restricting nanotech
research and applications. It offers an up-to-date
understanding of how to comply with regulations in
different countries as nanotechnology applications are

** Nanostructured materials industry -- Law and
legislation , LAW -- Military , Nanotechnology
   29 Burton, Mark
Tax expenditure management : a critical assessment / Mark
Burton and Kerrie Sadiq.-- Cambridge: Cambridge
University Press, 2013.
viii, 258p. 23cm.
ISBN : 9781107007369.
352.44 BUR 138206
It locates tax expenditure management within the broader
discourse of liberal democratic political theory.

** Tax expenditures , Tax expenditures -- Law and
   30 Sadeghi, Sarmad
Integrating quality and strategy in health care
organizations / Sarmad Sadeghi and others.-- Burlington:
Jones and Bartlett Learning, 2013.
xxvii, 282p. 23cm.
ISBN : 9780763795405.
362.1 SAD 138172
This text examines the most successful processes for
integrating quality into the strategic planning process
through sophisticated quality measurement and monitoring
systems. The authors present a framework that addresses
all of the domains and dimensions of quality and their
integration into the range of operational activities
within the healthcare organization.This text also offers
a thorough yet concise review of the current healthcare
environment, the history of quality in general, and
quality issues specific to the healthcare industry, as
well as an examination of the parallels between financial
performance and quality performance management.

** Medical care -- United States , Quality Assurance,
Health Care -- United States , Delivery of Health Care --
United States
   31 Dixon-Roman, Ezekiel J (ed)
Thinking comprehensively about education : spaces of
educative possibility and their implications for public
policy / Ezekiel J Dixon-Roman and Edmund W Gordon.-- New
York: Routledge, 2012.
xiii, 271p. 23cm.
ISBN : 9780415894920.
371.38 DIX 138243
This book identifies and describes the resources that
enable optimal human learning and development, and offers
a public policy framework that can enable a truly
comprehensive educational system.

** Non-formal education -- United States , Experiential
learning -- United States , Community and school --
United States , Children with social disabilities --
Education -- United States ,

   32 Manning, Kathleen
Organizational theory in higher education / Kathleen
Manning.-- New York: Routledge, 2013.
xii, 219p. 25cm.
ISBN : 9780415874670.
378.101 MAN 138181
This book offers a fresh take on the models and lenses
through which higher education can be viewed by
presenting a full range of organizational theories, from
traditional to current.

** Universities and colleges--Administration , EDUCATION
/ General , EDUCATION / Higher
   33 Kelly, Tim (ed)
Broadband strategies handbook / Tim Kelly and Carlo Maria
Rossotto.-- Washington: The World Bank, 2012.
xxvii, 373p. 23cm.
ISBN : 9780821389454.
384 KEL 138170
The Broadband Strategies Handbook is a guide for
policymakers, regulators, and other relevant stakeholders
as they address issues related to broadband development.

** Broadband communication systems -- Government policy ,
Broadband communication systems , Information technology
- Government policy

   34 Christison, MaryAnn (ed)
Leadership in English language education : theoretical
foundations and practical skills for changing times /
MaryAnn Christison and Denise E Murray.-- New York:
Routledge, 2009.
xiv, 270p. 22cm.
ISBN : 9780805863116.
428.0071 CHR 138182
This work presents theoretical approaches to leadership
and practical skills leaders in English language
education need. Providing the opportunity to acquire and
apply new skills, the text is built around three themes -
the roles and characteristics of leaders, skills for
leading, and ELT leadership in practice.

** English language -- Study and teaching , English
language -- Study and teaching -- Foreign speakers ,
Educational leadership ,

   35 Bona, Miklos
Combinatorics of permutations / Miklos Bona.--2nd ed--
New York: CRC Press, 2013.
458p. 24cm.
ISBN : 9781439850510.
511.64 BON 138177
Combinatorics of Permutations offers up-to-date
treatment of both enumerative and extremal combinatorics
and looks at permutation as both linear orders and as
elements of the symmetric group.

** Permutations

36 Mansour, Toufik
Combinatorics of set partitions / Toufik Mansour.-- New
York: CRC Press, 2013.
xxviii, 587p. 24cm.
ISBN : 9781439863336.
512.73 MAN 138178
Combinatorics of Set Partitions presents methods used in
the combinatorics of pattern avoidance and pattern
enumeration in set partitions. The text also explores
research directions that extend the results discussed.

** Partitions (Mathematics) , Combinatorial analysis ,

37 Spataru, Aurel
Analysis and probability / Aurel Spataru.-- Amsterdam:
Elsevier, 2013.
x, 448p. 23cm.
ISBN : 9780124016651.
515 SPA 138248
This mathematics book develops the knowledge needed for
advanced students to develop a complex understanding of
probability. The first part of the book systematically
presents concepts and results from analysis before
embarking on the study of probability theory. The initial
section will also be useful for those interested in
topology, measure theory, real analysis and functional
analysis. The second part of the book presents the
concepts, methodology.

** Mathematical analysis , Probabilities , Stochastic
analysis , MATHEMATICS -- Probability and Statistics --

38 Thomopoulos, Nick T
Essentials of Monte Carlo simulation : statistical
methods for building simulation models / Nick T
Thomopoulos.-- New York: Springer, 2013.
xviii, 171p. 24cm.
ISBN : 9781461460213.
518.282 THO 138249
This book focuses on the fundamentals of Monte Carlo
methods using basic computer simulation techniques. It
illustrates the best ways to select input distributions
and parameters with or without sample data.

** Monte Carlo method , MATHEMATICS / Numerical Analysis
   39 Lange, Kenneth
Optimization / Kenneth Lange.--2nd ed-- New York:
Springer, 2013.
xvii, 529p. 24cm.
ISBN : 9781461458371.
519.6 LAN 138218
The text provides a rigorous exposition without undue
abstraction. Its stress on convexity serves as bridge
between linear and nonlinear programming and makes it
possible to give a modern exposition of linear
programming based on the interior point method rather
than the simplex method. The emphasis on statistical
applications will be especially appealing to graduate
students of statistics and biostatistics.

** Mathematical optimization
 610   MEDICINE and HEALTH  
   40 Bennett, M R
History of cognitive neuroscience / M R Bennett and P M S
Hacker.-- West Sussex: Wiley-Blackwell, 2013.
xix, 288p. 25cm.
ISBN : 9781118346341.
612.8233 BEN 138175
In this companion work to the highly acclaimed
Philosophical Foundations of Neuroscience, the authors
return to the relationship between brain function and our
psychological attributes.

** Cognitive neuroscience -- History , Cognitive Science
- history , Neuropsychology -- history , Brain --
physiology , Cognition -- physiology ,
   41 Wang, John X
Green electronics manufacturing : creating environmental
sensible products / John X Wang.-- Boca Raton: CRC Press,
xv, 344p. 24cm.
ISBN : 9781439826645.
621.3810286 WAN 138242
This book provides a complete reference to design,
develop, build, and install an electronic product with
special consideration for the product-s environmental
impacts during its whole life cycle.The author discusses
how to integrate the state-of-the-art technologies of
finite element method (FEM) modeling, simulation, and
testing to create environmental sensible products of
satisfying global environmental regulations, such as
Restriction of Hazardous Substances (ROHS) compliance. He
covers enabling techniques such as advanced fatigue life
modeling, crack propagation analysis, and probabilistic
robust design of lead-free electronics. The book also
explores how risk engineering methodology empowers
practitioners with effective tools such as buckling
analysis of tin whiskers.

** Green electronics , TECHNOLOGY and ENGINEERING /
Electronics / General , TECHNOLOGY and ENGINEERING /
Environmental / General , TECHNOLOGY and ENGINEERING /
Manufacturing ,

42 Ayers, Mark L
Telecommunications system reliability engineering,
theory, and practice / Mark L Ayers.-- New Jersy: Wiley,
xviii, 231p. 24cm.
ISBN : 9781118130513.
621.382 AYE 138165
This book provides telecommunications engineers with
practical tools for analyzing, calculating, and reporting
availability, reliability, and maintainability metrics.
It gives the background in system reliability theory and
covers in-depth applications in fiber optic networks,
microwave networks, satellite networks, power systems,
and facilities management.

** Telecommunication systems , TECHNOLOGY and ENGINEERING /
Electronics / General , TECHNOLOGY and ENGINEERING /

43 Rice, Michael
Digital communications : a discrete-time approach /
Michael Rice.-- Upper Saddle River: Pearson, 2009.
xxii, 778p. 24cm.
ISBN : 9780130304971.
621.38215 RIC 138143
This book presents the traditional topics in digital
communications such as modulation (PAM and QAM),
detection (using the matched filer), and performance in
AWGN. It also includes less traditional topics as pulse
shaping, carrier phase synchronization, symbol timing
synchronization, automatic gain control, channel
selection and advanced discrete-time architectures.

** Digital communications , Signal processing -- Digital
   44 Pfeffer, Jeffrey
The Knowing-doing gap :how smart companies turn knowledge
into action / Jeffrey Pfeffer and Robert I Sutton.--
Boston: HBS Press, 2000.
xv, 314 p. 24 cm.
ISBN : 9781578511242.
658.4038 PFE 128200
The Knowing-Doing Gap" is the first book to confront the
challenge of turning knowledge about how to improve
performance into actions that produce measurable results.
Jeffrey Pfeffer and Robert Sutton, well-known authors and
teachers, identify the causes of the knowing-doing gap
and explain how to close it. The message is clear - firms
that turn knowledge into action avoid the "smart talk
trap."Executives must use plans, analysis, meetings, and
presentations to inspire deeds, not as substitutes for
action. Companies that act on their knowledge also
eliminate fear, abolish destructive internal competition,
measure what matters, and promote leaders who understand
the work people do in their firms. The authors use
examples from dozens of firms that show how some overcome
the knowing-doing gap, why others try but fail, and how
still others avoid the gap in the first place.

** Knowledge management, Organizational effectiveness.

45 Tellis, Gerard J
Unrelenting innovation : how to build a culture for
market dominance / Gerard J Tellis.-- San Francisco:
Jossey-Bass, 2013.
xv, 332p. 23cm.
ISBN : 9788126541423.
658.4063 TEL 138198
In this groundbreaking book the author describes the
three traits and three practices necessary to create a
culture of relentless innovation. Organizations must be
willing to cannibalize successful products, embrace risk,
and focus on the future.

** New products , Diffusion of innovations , Creative
ability in business , Technological innovations ,
Strategic planning , Market share ,

46 Cornelissen, Joep
Corporate communication : a guide to theory and practice
/ Joep Cornelissen.--3rd ed-- New Delhi: Sage, 2011.
xviii, 272p. 25cm.
ISBN : 9780857022424.
658.45 COR 138226
Incorporating current thinking and developments in the
field from both the academic and practitioner worlds,
this edition of this bestseller combines a comprehensive
theoretical foundation to the subject of corporate
communications coupled with numerous practical examples.

** Business communication , Communication in management

47 Korhan, Jeff
Built-in social : essential social marketing practices
for every small business / Jeff Korhan.-- New Jersey:
Wiley, 2013.
viii, 216p. 22cm.
ISBN : 9781118529744.
658.8 KOR 138157
This book describes how to redesign business for social
relevance and profitable success.

** Social marketing , Small business marketing ,

48 Penaloza, Lisa (ed)
Marketing management : a cultural perspective / Lisa
Penaloza, Nil Toulouse and Luca M Visconti.-- New York:
Routledge, 2012.
xxxviii, 540p. 25cm.
ISBN : 9780415606837.
658.8 PEN 138179
This book provides a comprehensive account of cultural
knowledge and skills useful in strategic marketing
management. In making these cultural concepts and
frameworks accessible and in discussing how to use them,
this book goes beyond the identification of historical,
socio-cultural and political factors and their effects on
market outcomes. It builds understanding of the cultural
symbols, world views, and practices at the heart of
organizations and consumer collectives to better
comprehend their relationships in markets. It highlights
the benefits that managers can reap from applying
interpretive cultural approaches across the realm of
strategic marketing activities including: market
segmentation, product and brand positioning, market
research, pricing, product development, advertising, and
retail distribution, among others.

** Marketing -- Management -- Cross-cultural studies ,
Export marketing -- Cross-cultural studies , Marketing --
Cross-cultural studies ,

49 Tybout, Alice M (ed)
Kellogg on marketing / Alice M Tybout and Bobby J Calder.
--2nd ed-- New Jersey: Wiley, 2010.
xix, 426p. 23cm.
ISBN : 9788126528417.
658.8 TYB 138193
This book provides a unique and highly regarded
perspective on both the basics of marketing and on new
issues that are challenging businesses today.

** Marketing ,

50 Onkvisit, Sak
International marketing : strategy and theory / Sak
Onkvisit and John J Shaw.--5th ed-- New York: Routledge,
xxvi, 710p. 24cm.
ISBN : 9780415772624.
658.84 ONK 138188
Marketing is a universal activity that is widely
applicable, regardless of the political, social or
economic systems of a particular country. However, this
doesn-t mean that consumers in different parts of the
world should be satisfied in the same way. This book
helps to understand the complexities of marketing on a
global scale.

** Export marketing , Export marketing -- Management
   51 Iarocci, Louisa (ed)
Visual merchandising : the image of selling / Louisa
Iarocci.-- England: Ashgate, 2013.
xv, 254p. 24cm.
ISBN : 9781409426974.
659.157 IAR 138221
This essay collection examines visual merchandising as
the art and business of selling, seeking to overcome
traditional scholarly ambivalence that celebrates the
spectacle but denies the agenda of consumerism.

** Display of merchandise -- History -- 20th century ,
Show windows -- History -- 20th century , Showrooms --
History -- 20th century , Consumers -- Psychology ,
   52 Leitch, Vincent B (ed)
The Norton anthology of theory and criticism / Vincent B
Leitch.--2nd ed-- New York: W W Norton, 2010.
xxxvi, 2758p. 24cm.
ISBN : 9780393932928.
801.95 LEI 138173
The Norton Anthology of Theory and Criticism presents a
staggeringly varied collection of the most influential
critical statements from the classical era to the present
day. It offers nearly twice the number of selections in
other leading anthologies and more twentieth-century
selections than any other text (including anthologies
devoted solely to the twentieth century).

** Criticism , Literature -- History and criticism --
Theory, etc , Criticism
53 Cordle, Daniel
States of suspense : the nuclear age, postmodernism and
United States fiction and prose / Daniel Cordle.--
Manchester: Manchester University Press, 2008.
172p. 24cm.
ISBN : 9780719077128.
810.9358109045 COR 138146
It shows how postmodern and mainstream books, as well as
those more obviously concerned with fear of global
conflict, have been shaped by nuclear states of mind
between 1945 and 2005.

** Nuclear warfare in literature , Atomic bomb in
literature , American literature --20th century --History
and criticism , American literature --21st century --
History and criticism , Postmodernism (Literature) --
United States , Cold War in literature
   54 Singh, Jyotsna G (ed)
A Companion to the global renaissance : English
literature and culture in the era of expansion / Jyotsna
G Singh.-- West Sussex: Wiley-Blackwell, 2013.
xvii, 400p. 24cm.
ISBN : 9781118438800.
909.5 SIN 138158
This book explores the interactions between Europe and
other peoples of both the New and Old worlds during the
English Renaissance, and their effect on the literature,
culture, art, and history of the period.

** English literature -- Early modern, 1500-1700 --
History and criticism , Globalization in literature ,
Literature and society , Renaissance -- England , Great
Britain -- Intellectual life -- 16th century , Great
Britain -- Intellectual life -- 17th century , Great
Britain -- Commerce -- History -- 16th century , Great
Britain -- Commerce -- History -- 17th century , Great
Britain -- Foreign relations ,




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