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   1 Klima, Richard E
Cryptology : classical and modern with maplets / Richard
E Klima and Neil P Sigmon.-- Boca Raton: CRC Press, 2012.
xiv, 541p. 24cm.
ISBN : 9781439872413.
005.82 KLI 136760
Cryptology: Classical and Modern with Maplets explains
how fundamental mathematical concepts are the bases of
cryptographic algorithms. The book assumes minimal
mathematical prerequisites and incorporates student-
friendly Maplets throughout that provide practical
examples of the techniques used.

** Cryptography , Cryptography -- Data processing , Data
encryption (Computer science) , Ciphers ,

   2 French, Ylva
Marketing and public relations for museums, galleries,
cultural and heritage attractions / Ylva French and Sue
Runyard.-- London: Routledge, 2011.
xviii, 365p. 24cm.
ISBN : 9780415610469.
069.068 FRE 136665
Marketing and Public Relations for Museums, Galleries,
Cultural and Heritage Attractions, as well as providing
some of the theory of marketing, provides the latest
available case studies coupled with comments and advice
from professionals inside and outside the cultural sector
to describe the possibilities and outline strategies for
the future.

** Museums -- Marketing , Museums -- Public relations ,
Arts -- Marketing , Arts -- Public relations , Cultural
property -- Marketing , Cultural property -- Public
relations ,
   3 Carr, Stuart C (ed)
Humanitarian work psychology / Stuart C Carr, Malcolm
MacLachlan and Adrian Furnham.-- New York: Palgrave
Macmillan, 2012.
xxiii, 359p. 22cm.
ISBN : 9780230275454.
158.7 CAR 136795
Contextualizing Humanitarian work in history, justice,
methods and professional ethics, this book articulates
process skills for transformational partnerships between
diverse organizations, motivating education,
organisational learning and selecting the disaster

** Psychology, Industrial 2. Personnel management 3.
Organizational behavior

   4 Singh, P
Encyclopaedia of speeches and writings of Bal Gangadhar
Tilak / Bal Gangadhar Tilak.-- New Delhi: Rajat
Publications, 2012.
2V. 22cm.
ISBN : 9788178805221.
294.5921046 TIL 136787,v. 1, 136788,v. 2
The present book is about the writings and speeches
delivered by him in various occasions at various places.

** Vedas -- Criticism, interpretation, etc. 2. Hindu
civilization 3. India -- Politics and government -- 20th
century 4. India -- History -- Autonomy and independence

   5 Vedres, Balazs (ed)
Networks in social policy problems / Balazs Vedres and
Marco Scotti.-- Cambridge: Cambridge University Press,
xii, 299p. 25cm.
ISBN : 9781107009837.
301 VED 136700
This book applies network science to contemporary social
policy problems. It deals with issues ranging from what
makes public advisories effective to how networks
influence excessive executive compensation.

** Applied sociology 2. Social networks 3. Social
   6 Nathan, Dev
Markets and indigenous peoples in Asia : lessons from
development projects / Dev Nathan and others.-- New Delhi
: Oxford University Press, 2012.
xvi, 229p. 22cm.
ISBN : 9780198078951.
306.3095 NAT 136699
This book examines how development projects affect
indigenous people in six developing Asian countries
including India and China. The multi-sited analysis looks
at broader issues of indigenous peoples- development.

** International Fund for Agricultural Development ,
Indigenous peoples -- Asia -- Economic conditions ,
Indigenous peoples -- Asia -- Social conditions ,
Agricultural development projects -- Asia -- Evaluation ,
Markets -- Asia , Asia -- Economic conditions ,
   7 Sit, Victor F S (ed)
China-India cooperation prospects : papers presented at
the 1st Academic Summit on China-India Cooperation in
2011 / Victor F S Sit.-- Singapore: Enrich Professional
Publishing, 2013.
xiv, 258p. 26cm.
ISBN : 9789814402309.
327.51054 SIT 136640
A collection of papers presented by 12 respected scholars
from China and India at the First Academic Summit on
China India Cooperation held by the China India Fortune
Foundation assist in forecasting future economic
developments in China and India. They cover issues such
as the economic development of China and India, the
possibility of future cooperation between these two
countries, and the economic situation in the South Asian
region. They also provide new insights into the relations
between China and India.

** China -- Foreign economic relations -- India 2. India
- Foreign economic relations -- China

8 Brownlee, Jason
Democracy prevention : the politics of the US-Egyptian
alliance / Jason Brownlee.-- Cambridge: Cambridge
University Press, 2012.
xv, 279p. 23cm.
ISBN : 9781107677869.
327.73062 BRO 136696
Democracy Prevention explains how America-s alliance with
Egypt has impeded democratic change and reinforced
authoritarianism over time.

** United States -- Foreign relations -- Egypt 2. Egypt -
Foreign relations -- United States 3. Egypt -- Foreign
relations -- 1952-
 330   ECONOMICS  
   9 China Industrial Map Editorial Committee
Industrial map of China-s financial sectors / China
Industrial Map Editorial Committee.-- New Jersey: World
Scientific, 2012.
ix, 284p. 25cm.
ISBN : 9789814412605.
330.951 CHI 136779
Provides a map of China-s financial markets and
institutions from 2009 to 2010 based on objective data.
This book shows the actual performance of China-s
financial markets and institutions during the first stage
of the post-crisis period and the challenges that China-s
financial sectors face in the future.

** Finance -- China 2. Financial institutions -- China 3.
Finance -- China -- Statistics

10 Rasgotra, M (ed)
Present day China : a net assessment / M Rasgotra.-- New
Delhi: Academic Foundation, 2012.
181p. 24cm.
ISBN : 9788171889648.
330.951 RAS 136643
A comprehensive study of China-s relations and policy
with each of the South Asian nations, this book is a part
of the Observer Research Foundation-s ongoing study of
developments in China. Examining China-s political and
social evolution, its economy, and its affects on India
and the world-particularly due to its foreign and
security policies-this analysis provides China-s
economic, political, and military trajectory in a
sustained and dispassionate manner. Insightful and
didactic, this book will be useful to scholars,
policymakers, journalists, and anyone interested in
gaining a better understanding of this Asian nation.

** China -- Economic conditions -- 1949- , China --
Foreign relations -- 1976-

   11 Maymin, Philip
Financial hacking : evaluate risks, price derivatives,
structure trades, and build your intuition quickly and
easily / Philip Maymin.-- New Jersey: World Scientific
Publishing, 2012.
xiii, 183p. 23cm.
ISBN : 9789814322553.
332 MAY 136778
Teaches financial engineering as tools and a way of
thinking to solve real-world problems. This title offers
you the expertise to make significant progress in
understanding brand new derivatives given only a
preliminary term sheet, thus making you extraordinarily
valuable to banks, brokerage houses, trading floors, and
hedge funds.

** Financial engineering 2. Derivative securities 3. Risk
   12 Basrur, Rajesh (ed)
Nuclear power and energy security in Asia / Rajesh Basrur
and Koh Swee Lean Collin.-- London: Routledge, 2012.
xxiii, 208p. 24cm.
ISBN : 9780415809610.
333.7924095 BAS 136642
The rising demand for energy, the higher costs of oil and
gas, and the association of fossil fuels with adverse
climate change have all brought a renewed interest in
nuclear energy. Nuclear power, however, is itself
controversial, because of its costs, its environmental
effects and the security risks it poses. This book
discusses these critical issues surrounding nuclear power
in relation to Asia. It discusses also the politics of
nuclear power and the activities of civil society
organisations concerned about nuclear issues. Throughout
the book the perspectives are included of both proponents
and opponents of nuclear power on the key controversial

** Nuclear energy -- Asia , Nuclear energy -- Government
policy -- Asia , Nuclear industry -- Asia , Energy
security -- Asia ,

13 Kumar, Alok
Electricity sector in India : policy and regulation /
Alok Kumar and Sushanta K Chatterjee.-- New Delhi: Oxford
University Press, 2012.
xxiii, 292p. 22cm.
ISBN : 9780198082279.
333.79320954 KUM 136697
After almost 10 years since the enactment of the
Electricity Act, 2003 (a major landmark in second
generation reforms), this book reviews the reform process
and undertakes a detailed analysis of electricity policy,
regulation, and performance, and comprehensively covers
power infrastructure and management in India.

** Electric utilities -- India 2. Energy policy -- India
   14 Bliss, Christopher (ed)
Unity with diversity in the European economy: the
community-s southern frontier / Christopher Bliss and
Jorge Braga De Macedo.-- Cambridge: Cambridge University
Press, 2006.
xxiii, 368p. 23cm.
ISBN : 9780521134095.
337.142 BLI 136693
This important book from the Centre for Economic Policy
Research examines theoretical issues in the integration
of a diverse economic region and the combined impact of
EC membership, financial integration and the single
market programme on the joining countries.

** European Economic Community -- Spain , European
Economic Community -- Portugal , European Economic
Community -- Greece ,

15 Rasgotra, M (ed)
China and south Asia : developments and trends / M
Rasgotra.-- New Delhi: Academic Foundation, 2012.
175p. 24cm.
ISBN : 9788171889198.
337.51054 RAS 136639
A comprehensive study of China-s relations and policy
with each of the South Asian nations, this book is a part
of the Observer Research Foundation-s ongoing study of
developments in China. Examining China-s political and
social evolution, its economy, and its affects on India
and the world-particularly due to its foreign and
security policies-this analysis provides China-s
economic, political, and military trajectory in a
sustained and dispassionate manner. Insightful and
didactic, this book will be useful to scholars,
policymakers, journalists, and anyone interested in
gaining a better understanding of this Asian nation.

** South Asia - Foreign relations - China - Congresses ,
China - Foreign relations - South Asia - Congresses ,
   16 Anderson, Kym (ed)
The Political economy of agricultural price distortions /
Kym Anderson.-- New York: Cambridge University Press,
xxiv, 439p. 23cm.
ISBN : 9780521763233.
338.13 AND 136692
This book seeks to improve our understanding of why
societies adopt policies that distort agricultural

** Agricultural prices , Agriculture and state ,
Agricultural subsidies , Agriculture -- Economic aspects

17 Karlsson, Charlie (ed)
Innovation, agglomeration and regional competition /
Charlie Karlsson, Borje Johansson and Roger R Stough.--
Cheltenham: Edward Elgar, 2009.
ix, 405p. 24cm.
ISBN : 9781845425265.
338.6048 KAR 136686
Providing a state-of-the-art overview of research on
regional competition and co-operation, this title
attempts to fully develop the understanding of the new
role of regions and their behaviour, addressing questions
such as how and why do regions compete.

** Competition , Regional economic disparities ,

18 Nobbs, Christopher
Economics, sustainability, and democracy : economics in
the era of climate change / Christopher Nobbs.-- London:
Routledge, 2012.
xxiv, 273p. 24cm.
ISBN : 9780415524407.
338.927 NOB 136761
This book contends that the free-market economics that
has dominated capitalist democracies in recent decades is
not up to the task, that the welfarist economics that
preceded it, while preferable, also has inadequacies, and
that what is required is an economics founded on
ecological principles, greater respect for the laws of
natural science, and a moral commitment to a sustainable

** Economic development -- Environmental aspects ,
Sustainable development , Economics -- Moral and ethical
aspects , Democracy -- Economic aspects ,

19 McCartney, Matthew
India - the political economy of growth, stagnation and
the state, 1951-2007 / Matthew McCartney.-- London:
Routledge, 2009.
xxv, 278p. 24cm.
ISBN : 9780415476638.
338.954009045 MAC 136698
This book examines economic growth in India from 1951 to
the present, challenging many accepted orthodox views. It
argues that growth and stagnation should be considered
over the medium term, and that the precise role of the
state - in relation to particular historical and
political economic circumstances - is more important than
the overall level of state involvement or disengagement.

** India -- Economic policy -- 1947- ,

20 Rigg, Jonathan
Unplanned development : tracking change in South-East
Asia / Jonathan Rigg.-- London: Zed Books, 2012.
xv, 240p. 22cm.
ISBN : 9781848139886.
338.959 RIG 136644
Unplanned Development offers a fascinating and fresh view
into the realities of development planning. While to the
outsider most development projects present themselves as
thoroughly planned endeavors informed by structure,
direction and intent, the author exposes the truth of
development experience that chance, serendipity,
turbulence and the unexpected define development around
the world.

** Economic development projects -- Southeast Asia --
Planning , Economic development projects -- Southeast
Asia -- Planning -- Case studies ,
 346   PRIVATE LAW  
   21 Elkin-Koren, Niva
The law and economics of intellectual property in the
digital age : the limits of analysis / Niva Elkin-Koren
and Eli M Salzberger.-- London: Routledge, 2013.
xii, 286p. 24cm.
ISBN : 9780415499088.
346.048 ELK 136663
Explores the economic analysis of intellectual property
law, with an emphasis on the Law and Economics of
informational goods in light of the past decade-s
technological revolution.

** Intellectual property -- Economic aspects ,
Intellectual property -- Information technology ,
Intellectual property -- Computer network resources

22 Matulionyte, Rita
Law applicable to copyright : a comparison of the ALI and
CLIP proposals / Rita Matulionyte.-- Cheltenham: Edward
Elgar, 2011.
xii, 275p. 24cm.
ISBN : 9780857934284.
346.0482 MAT 136664
This book discusses the problems of applicable law in
international copyright infringement cases and examines
the solutions proposed to them in the recent projects by
the American Law Institute (ALI) and the European Max
Planck Group for Conflict of Laws and Intellectual
Property (CLIP).

** Conflict of laws -- Intellectual property , Copyright
Copyright infringement ,

23 Cheung, Gordon C K
Intellectual property rights in China : politics of
piracy, trade and protection / Gordon C K Cheung.--
London: Routledge, 2009.
xvi, 118p. 20cm.
ISBN : 9780415665919.
346.51048 CHE 136661
Uses the case of intellectual property rights (IPR) to
examine how and to what extent market forces and
knowledge development affect the relationships of China
and the world, especially the United States. This book
gives an insight into the opportunities and challenges
that China faces.

** Intellectual property -- Political aspects -- China ,
   24 Gill, Kaveri
Of poverty and plastic : scavenging and scrap trading
entrepreneurs in India-s urban informal economy / Kaveri
Gill.-- New Delhi: Oxford University Press, 2012.
xix, 287p. 21cm.
ISBN : 9780198085508.
363.72820954 GIL 136702
This book documents and analyses the various facets of
labouring lives at different levels of the value chain in
the waste scavenging and plastic recycling sector. It
links the economic, social, and political factors that
structure the well-being, agency, and activities of
actors operating in this informal economy.

** Recycling industry -- India , Plastic scrap -- India ,
Plastic scrap -- Economic aspects -- India , Plastics --
Recycling -- Economic aspects -- India , Plastics
industry and trade -- India , Poverty -- India , India --
Economic conditions ,
   25 Gupta, Krishna Rani
World perspectives on women-s education and equality /
Krishna Rani Gupta.-- New Delhi: Rajat Publications, 2011
vi, 224p. 22cm.
ISBN : 9788178805542.
371.822 GUP 136792
This book delineates a vivid account of women-s education
and equality.

** Women--Education 2. Women--Social conditions
   26 Gupta, Krishna Rani
Women and higher education / Krishna Rani Gupta.-- New
Delhi: Rajat Publications, 2012.
vi, 317p. 22cm.
ISBN : 9788178805528.
378.0082 GUP 136791
This book compiles highly informative readings on the
theme on women and higher education. Packed with facts and
figures, for use of specialists as well as common
readers, this book will be a welcome edition to the
literature available on this subjected.

** Women--Education (Higher)
 398   FOLKLORE  
   27 Bendix, Regina F (ed)
A companion to folklore / Regina F Bendix and Galit Hasan
Rokem.-- The Atrium: Wiley-Blackwell, 2012.
xv, 660p. 25cm.
ISBN : 9781405194990.
398.2 BEN 136751
A Companion to Folklore presents an original and
comprehensive collection of essays from international
experts in the field of folklore studies. Unprecedented
in depth and scope, this state-of-the-art collection
uniquely displays the vitality of folklore research
across the globe.

** Folklore -- Study and teaching , Folklore -- Cross-
cultural studies , SOCIAL SCIENCE / Anthropology /
Cultural ,
   28 Gordon, Thomas T
Patent fundamentals for scientists and engineers / Thomas
T Gordon and others.--3rd ed-- Boca Raton: CRC Press,
xii, 198p. 23cm.
ISBN : 9781466509443.
608.773 GOR 136666
This book provides a valuable guide to assist inventors
in dealing with the USPTO, as well as with patent
professionals. The text describes the patent process from
conception to application filing and is a must-have
reference for scientists and businesspeople alike. Since
the role of patent professionals is to obtain the maximum
protection for inventors, both the inventor and
businessperson would be well advised to understand and
participate in all the steps involved. This book offers
an excellent insight into the patent process.

** Patents as Topic -- United States , Patents as Topic -
legislation and jurisprudence , Patents , Patent laws
and legislation -- United States -- Popular works ,
Engineers -- Legal status, laws, etc. -- United States ,
 610   MEDICINE and HEALTH  
   29 Geisen, Thomas (ed)
Disability management and workplace integration :
international research findings / Thomas Geisen and Henry
Harder.-- Surrey: Gower, 2011.
xvi, 250p. 25cm.
ISBN : 9781409418887.
616.075 GEI 136794
In "Disability Management and Workplace Integration"
leading researchers from around the World consider the
development of DM over the last three decades. They
examine the on-going debate about methodology and
implementation of disability management strategies and
programmes, highlighting the critical debate about the
implications of a stricter cost-benefit approach to
Social Work theory and practice.

** Disability evaluation , Disability evaluation -- Case
studies , Employee assistance programs , Employee
assistance programs -- Evaluation , People with
disabilities -- Employment ,
   30 Pilcher, Jeffrey M (ed)
The Oxford handbook of food history / Jeffrey M Pilcher.-
Oxford: Oxford University Press, 2012.
xxviii, 508p.25cm.
ISBN : 9780199729937.
641.309 PIL 136703
The historical study of food, culture, and society has
become established within the academy based on a
generation of high-quality scholarship. Following the
foundational work of the French Annales school, the
International Committee for the Research into European
Food History and the Institut Europeen d-Histoire et des
Cultures de l-Alimentation have conducted wide-ranging
research, particularly on the changes brought about by
culinary modernization. The twenty-seven essays in this
book are organized into five basic sections:
historiography and disciplinary approaches as well as the
production, circulation, and consumption of food.
Chapters on historiography examine the French Annales
school, political history, the cultural turn, labor, and
public history.

** Food -- History 2. Food -- Social aspects -- History

   31 Iniguez De Onzono,Santiago
The learning curve : how business schools are re-
inventing education / Santiago Iniguez De Onzono.--
Hampshire: Palgrave macmillan, 2011.
xxi, 202p. 24cm.
ISBN : 9780230280236.
650.0711 INI 136683
How do you create world-class educational institutions
that are academically rigorous and vocationally relevant?
Are business schools the blueprint for institutions of
the future, oran educational experiment gone wrong? This
is thefirst title in a new series from IE Business
School, IE Business Publishing.

** Business education , Business schools , Management --
Study and teaching ,
   32 Mirza, Abbas Ali
International trends in financial reporting under IFRS :
including comparisons with US GAAP, China GAAP, and India
Accounting Standards / Abbas Ali Mirza and Nandakumar
Ankarath.-- Hoboken: John Wiley, 2013.
xv, 793p. 28cm.
ISBN : 9780470178447.
657.32 MIR 136749
The large scale adoptions of International Accounting
Standards/International Financial Reporting Standards
globally has created an urgent need for guidance and
examples of company financial statement disclosures under
international accounting standards in a topical, easy-to-
use format.

** Financial statements 2. Corporation reports --
Periodicals 3. Accounting -- Standards
   33 Soriano, Ferran
Goal : the ball doesn-t go in by chance - management
ideas from the world of football / Ferran Soriano.--
Hampshire: Palgrave Macmillan, 2011.
ix, 203p. 24cm.
ISBN : 9780230355156.
658 SOR 136684
In Goal, it shows you how to lead your team in a high-
pressure environment and explores how the choices you
make in the heat of the moment can have far-reaching
effects on the future of your business. With his inside
knowledge, this book is filled with fascinating insights
into the behind-the-scenes world of international
football. Goal shows how good management and strong
leadership in every area of your organization è talent
and retention, marketing and public relations, strategy
and risk è are crucial to success.

** Industrial management, Soccer -- Management ,

34 Campbell, David
Business strategy : an introduction / David Campbell,
David Edgar and George Stonehouse.--3rd ed-- Hampshire:
Palgrave macmillan, 2011.
xxvi, 363p. 24cm.
ISBN : 9780230218581.
658.4012 CAM 136685
The book is accompanied by Strategic Planning Software
(SPS), a platform where students can evaluate, formulate
and implement specific company strategies è bringing the
real world of business into the classroom with authentic
research and analysis based activity.

** Business planning , Strategic planning , BUSINESS and
ECONOMICS / Strategic Planning , BUSINESS and ECONOMICS /
Management , BUSINESS and ECONOMICS / Business Ethics

35 Schank, Roger C
The future of decision making : how revolutionary
software can improve the ability to decide / Roger C
Schank, Dimitris Lyras and Ellot Soloway.-- Hampshire:
Palgrave macmillan, 2010.
viii, 220p. 24cm.
ISBN : 9780230103658.
658.403 SCH 136681
The authors, who are experts in the field, explain the
new science of decision-making and offer examples and
advice that will enable readers put it to use in their

** Decision making , Technological innovations ,

36 Lorenzo, Oswaldo
The long conversation : maximizing business value from
information technology investment / Oswaldo Lorenzo and
others.-- Hampshire: Palgrave Macmillan, 2011.
xxii, 149p. 24cm.
ISBN : 9780230297883.
658.4038 LOR 136679
For many years companies have been investing in
enterprise systems and IT initiatives but they are now
struggling to achieve the desired results. It takes a
long time to make the best of enterprise systems so
businesses must stop looking for the next technology
-silver bullet- and instead maximize the value of
existing IT investments.

** Information technology -- Management , Information
technology -- Economic aspects ,

37 Mascia, Sharon De
Project psychology : using psychological models and
techniques to create a successful project / Sharon De
Mascia.-- Surrey: Gower, 2012.
vi, 201p. 25cm.
ISBN : 9780566089428.
658.404019 DEM 136793
"Project Psychology" uses human behaviour and emerging
psychological models to provide an insight into the
successful management of people in projects. By selecting
the right team, facilitating a common vision and by
gaining a psychological understanding of how the team and
the project stakeholders interact together, a project
manager improves the chance of a successful outcome.

** Project management -- Psychological aspects , Teams in
the workplace -- Psychological aspects ,

38 Dodgson, Mark
The management of technological innovation : strategy and
practice / Mark Dodgson, David Gann and Ammon Salter.--
Oxford: Oxford University Press, 2008.
xxvii, 373p. 25cm
ISBN : 9780199208531.
658.4062 DOD 136670
Based on robust analysis, the book provides a wide range
of empirical evidence from a huge diversity of case
studies, with around fifty case studies newly written for
this edition. It analyses MTI in all parts of the world,
in companies large and small, and in services,
manufacturing, and resource-based business sectors.

** Technological innovations -- Management , Research,
Industrial -- Management ,

39 Zhihong, Yi
Innovative capability of Chinese enterprises / Yi Zhihong
-- Singapore: Enrich Professional Publishing, 2013.
viii, 429p. 26cm.
ISBN : 9789814298360.
658.40630951 ZHI 136641
In recent years, China has seen the advantages of
building an innovation-oriented nation. As a result, the
development of innovation and has taken centre stage.
Through research and case studies, this book provides an
all-round analysis of the sustainable development model
of independent innovation for Chinese enterprises.

** Technological innovations -- China -- Management ,
Organizational change -- China ,

40 Butcher, David
Smart management : using politics in organizations /
David Butcher and Martin Clarke.--2nd ed-- Hampshire:
Palgrave macmillan, 2008.
xii, 174p. 24cm.
ISBN : 9780230542266.
658.409 BUT 136682
Politics play a central role in all organizations but to
this point they have largely been seen as a negative
force. The authors expose this as a misunderstanding and
show how by understanding and managaing political
behaviour, it can have extremely powerful positive

** Organizational behavior -- Political aspects , Office
politics , Executive ability ,

41 Shaw, Colin
Customer experience : future trends and insight / Colin
Shaw, Qaalfa Dibeehi and Steven Walden.-- Hampshire:
Palgrave macmillam, 2010.
xvii, 199p. 24cm.
ISBN : 9780230247819.
658.812 SHA 136680
Customer Experience is now the key differentiator as
consumers and businesses alike decide among competing
brands. The authors explore growing trends in Experience
Psychology, Social Media and Neuroscience and their
impact on Customer Experience that businesses need to
understand to gain preference, loyalty and market share.

** Customer relations -- Management ,
   42 Percy, Larry
Strategic advertising management / Larry Percy and
Richard Rosenbaum-Elliot.--4th ed.-- Oxford: Oxford
University Press, 2012.
xxiii, 389p. 25cm.
ISBN : 9780199605583.
659.1 PER 136669
This textbook looks as what advertising is meant to do
and then provides an understanding of what is necessary
in the development of effective advertising and
promotion, using numerous examples of successful
advertising images and case histories to illustrate the
application of the various theories discussed.

** Sales promotion 2. Advertising -- Management 3.
Strategic planning

43 Rodgers, Shelly (ed)
Advertising theory / Shelly Rodgers and Esther Thorson.--
New York: Routledge, 2012.
xxix, 613p. 22cm.
ISBN : 9780415886628.
659.101 ROD 136750
Advertising Theory provides detailed and current
explorations of key theories in the advertising
discipline. The volume gives a working knowledge of the
primary theoretical approaches of advertising, offering a
comprehensive synthesis of the vast literature in the

** Advertising ,
   44 Rakic, Tijana (ed)
An introduction to visual research methods in tourism /
Tijana Rakic and Donna Chambers.-- London: Routledge,
xii, 218p. 23cm.
ISBN : 9780415570053.
910.72 RAK 136662
Discusses the use of various visual methods, including
still images (such as photographs, postcards, drawings)
and moving images (such as video) within the context of
tourism research. This book focuses on issues important
for students, researchers and academics doing visual
tourism research or those who are contemplating using
these methods.

** Tourism -- Social aspects , Tourism -- Psychological
aspects , Visual communication -- Research , Visual
perception -- Research , Advertising -- Tourism ,
   45 Sanyal, Sanjeev
Land of the seven rivers : a brief history of India-s
geography / Sanjeev Sanyal.-- New Delhi: Penguin Books,
xi, 331p. 22cm.
ISBN : 9780670086399.
911.54 SAN 136780
Moving from the geological beginnings of the subcontinent
to present day Gurgaon: from the Stone Age to the
Information Age, this is a riveting and wry book, full of

** Human geography - India 2. India - Civilization 3.
geography è India
   46 Singh, P
Speeches and writings of Sarojini Naidu / Sarojini Naidu.
-- New Delhi: Rajat Publications, 2011.
352p. 22cm.
ISBN : 9788178805238.
954.035 NAI 136790
This book is a replication. It has been restored by human
beings, page by page, so that reader may enjoy it in a
form as close to the original as possible.

** Political science 2. India 3. 1919 - 1947 4. 1900 -



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