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 001   KNOWLEDGE  
   1 Ford, Nigel
The essential guide to using the web for research / Nigel
Ford.-- Los Angeles: Sage Publishers, 2012.
vi, 246p. 24cm.
ISBN : 9780857023650.
001.4202854678 FOR 135718
Nigel Ford provides readers with the strategies they need
when using the internet as part of their research and
guides them through the necessary skills needed to
independently conduct and evaluate research.

** Internet research
   2 Loux, Michael J
Metaphysics : a contemporary introduction / Michael J
Loux.--3rd ed-- New York: Routledge, 2010.
xi, 309p. 23cm.
ISBN : 9780415401340.
110 LOU 135699
Metaphysics: Contemporary Readings is a comprehensive
anthology that draws together leading philosophers
writing on the major themes in Metaphysics. The book is
highly accessible and user-friendly and provides a broad-
ranging exploration of the subject.

** Metaphysics
   3 Fish, William
Philosophy of perception : a contemporary introduction /
William Fish.-- New York: Routledge, 2010.
ix, 177p. 23cm.
ISBN : 9780415999120.
121.34 FIS 135696
Sets out the major theories of perception together with
their motivations and attendant problems. While providing
historical background to debates in the field, this title
focuses on presentations and defenses of the different
theories, and looks beyond visual perception to take into
account the role of other senses.

** Perception (Philosophy)

   4 Bermudez, Jose Luis
Philosophy of psychology : a contemporary introduction /
Jose Luis Bermudez.-- New York: Routledge, 2009.
xi, 377p. 23cm.
ISBN : 9780415275958.
150.1 BER 135697
Jose Luis Bermudez introduces the philosophy of
psychology as an interdisciplinary exploration of the
nature and mechanisms of cognition. Philosophy of
Psychology charts out four influential -pictures of the
mind- and uses them to explore central topics in the
philosophical foundations of psychology, including the
relation between different levels of studying the
mind/brain, the nature and scope of psychological
explanation, the architecture of cognition, and the
relation between thought and language.

** Psychology -- Philosophy
   5 Taylor, Irving A (ed)
Perspectives in creativity / Irving A Taylor and J W
Getzels.-- New Brunswick: Aldine Transaction, 2007.
xiv, 353p. 22cm.
ISBN : 9780202361796.
153.35 TAY 135707
In "Perspectives in Creativity", experts in the
psychology of creativity take stock of the field by
examining their own experiences. The contributors relate
how they embarked on their work, how their ideas
developed, what in their thinking remained the same, what
had changed, and how they evaluate their successes and
failures. The varying perspectives of the contributors
all point to a field of inquiry that is alive and well
and still in a dynamic state open to conceptual and
methodological transformation.

** Creative ability

6 Slovic, Paul
The feeling of risk : new perspectives on risk perception
/ Paul Slovic.-- London: Earthscan, 2010.
xxvii, 425p. 23cm.
ISBN : 9781849711487.
153.75 SLO 135703
Explores the conception of -risk as feelings- and
examines the interaction of feeling and cognition in the
perception of risk. This book highlights perspectives on
risk arising from cultural worldviews and concerns about
specific hazards pertaining to blood transfusion,
biotechnology, prescription drugs, smoking, terrorism,
and nanotechnology.

** Risk perception 2. Risk assessment 3. Decision making
4. Risk -- Social aspects
   7 McCormick, Elizabeth Wilde
Change for the better : self help through practical
psychotherapy / Elizabeth Wilde McCormick.--4th ed-- Los
Angeles: Sage Publications, 2012.
xiii, 329p. 24cm.
ISBN : 9781446208151.
158.1 MAC 135716
Change for the Better, fourth Edition is a popular,
practical guide for therapists and clients which
describes in ordinary language how learned patterns of
response contribute to psychological problems such as
depression, anxiety, phobia, and relationship difficulty.

** Self-actualization (Psychology)
 170   ETHICS  
   8 Trevino, Linda Klebe
Managing business ethics : straight talk about how to do
it right / Linda Klebe Trevino and Katherine A Nelson.--
5th ed-- Hoboken: Wiley, 2011.
xix, 460p. 23cm.
ISBN : 9780470343944.
174.4 TRE 135784
While most business ethics texts focus exclusively on
individual decision making (what should an individual
do), this text presents the whole business ethics story.

** Business ethics 2. Business ethics -- Case studies

   9 Yandell, Keith E
Philosophy of religion : a contemporary introduction /
Keith E Yandell.-- London: Routledge, 2008.
xviii, 406p. 23cm.
ISBN : 9780415132145.
210 YAN 135693
Philosophy of Religion provides an account of the central
issues and viewpoints in the philosophy of religion but
also shows how such issues can be rationally assessed and
in what ways competing views can be rationally assessed.
It includes major philosophical figures in religious
traditions as well as discussions by important
contemporary philosophers. Keith Yandell deals lucidly
and constructively with representative views from
Judaism, Christianity, Islam, Hinduism, Buddhism, and
Jainism. This book will appeal to students of both
philosophy and religion as well as to the general reader
interested in the subject.

** Religion -- Philosophy 2. Religions
   10 Romm, Norma R A
Accountability in social research : issues and debates /
Norma R A Romm.-- New York: Kluwer Academy/Plenum
Publishers, 2001.
xii, 317p. 25cm.
ISBN : 9780306465642.
300.72 ROM 135700
The book considers issues relating to accountability in
social research by juxtaposing seven ways of approaching
the issues and by moving toward the development of a
particular approach to the earning of trust on the part
of researchers. A conception of the practice and
assessment of discursive accountability is presented as
an option for consideration. The book grapples with the
issue of accountability in social research by considering
the extent to which and ways in which it is addressed in
a number of different positions regarding the practice of
social science. The focus of the book is on reviewing
discourses around the practice of `professional- inquiry,
with a view to highlighting differing arguments around
the question of what it might mean to assess researchers-

** Social sciences -- Research -- Moral and ethical
aspects 2. Social scientists -- Professional ethics 3.
Science -- Philosophy

   11 Fiske, Susan T (ed)
The SAGE handbook of social cognition / Susan T Fiske and
C Neil Macrae.-- Los Angeles: Sage Publications, 2012.
xvi, 575p. 25cm.
ISBN : 9780857024817.
302.12 FIS 135723
A state of the art handbook in social cognition by two of
the world-s leading authorities in this field. Truly
international in focus, it is the most wide-ranging and
cutting edge volume available on this topic. Nothing like
it currently exists.

** Social perception 2. Cognitive psychology

12 Evans, Jessica (ed)
Understanding media : inside celebrity / Jessica Evans
and David Hesmondhalgh.-- Berkshire: Open University
Press, 2005.
191p. 24cm.
ISBN : 9780335218806.
302.23 EVA 135714
Cites scholarship to shed light on how celebrities are
manufactured by media and why audiences respond as they
do. With case studies ranging from King Louis XIV to pop
star Kylie Minogue, this text examines the construction
of celebrity in four concepts: history, text, production,
and audience.

** Mass media 2. Fame 3. Celebrities

13 Perse, Elizabeth M
Media effects and society / Elizabeth M Perse.-- Mahwah:
Lawrence Erlbaum Associates, Publishers, 2001.
xiv, 331p. 23cm.
ISBN : 9780805825053.
302.23 PER 135706
Media Effects and Society provides an in-depth look at
media effects and offers a theoretical foundation for
understanding mass media-s impact on individuals and
society. Working from the assumption that media effects
are common and are underestimated, author Elizabeth M.
Perse identifies dominant areas of media effects and
provides a synthesis of those areas of research. She
focuses on the theoretical explanations for media
effects, offering explanations of how media effects occur
so readers can understand how to mitigate harmful effects
and enhance positive ones.

** Mass media -- Influence 2. Mass media -- Social

14 Peterson, Mark Allen
Anthropology and Mass Communication : Media and Myth in
the New Millenium / Mark Allen Peterson.-- New York:
Berghahn books, 2003.
xii, 321p. 23cm.
ISBN : 9781571812773.
302.234 PET 135701
Placing the anthropological study of mass media into
historical and interdisciplinary perspectives, this study
examines how work in cultural studies, sociology, mass
communication and other disciplines has helped shape the
re-emerging interest in media by anthropologists.

** Mass media and anthropology

15 Sutherland, Jean-Anne (ed)
Cinematic sociology : social life in film / Jean-Anne
Sutherland and Kathryn Feltey.--2nd ed-- Los Angeles:
Sage Publishers, 2013.
xv, 475p. 25cm.
ISBN : 9781412992848.
302.2343 SUT 135717
Sociology Through Film uses feature films to teach
central areas in sociology such as culture,
race/ethnicity, social class, and gender/sexuality. By
using Film to introduce the sociological imagination,
students will -experience- social context being studied,
and reinforce critical thinking skills. An introductory
chapter includes a discussion of the significance of film
in modern society, a consideration of the ways that film
both reflects and shapes social reality, an explanation
of how sociologists analyze film, and coverage of
sociological tools for -reading- film as text. Films will
provide an illustrative framework for understanding the
social world, and therefore the films discussed will not
go -out of date-.

** Motion pictures -- Social aspects 2. Sociology

16 Symon, Gillian
Qualitative organizational research : core methods and
current challenges / Gillian Symon and Catherine Cassell.
-- Los Angeles: Sage Publications, 2012.
xvii, 523p. 23cm.
ISBN : 9780857024114.
302.350721 SYM 135722
This comprehensive text brings together in one volume
both consideration of the core methods available for
undertaking qualitative data collection and analysis, and
discussion of common challenges faced by all researchers
in conducting qualitative research.

** Organizational behavior -- Research -- Methodology 2.
Organizational sociology -- Research -- Methodology 3.
Qualitative research
   17 Scott, James C
The art of not being governed : an anarchist history of
upland Southeast Asia / James C Scott.-- New Delhi:
Orient Blackswan, 2010.
xviii, 442p. 24cm.
ISBN : 9788125039211.
305.800959 SCO 135787
Challenges us with a radically different approach to
history that views events from the perspective of
stateless people and redefines state-making as a form of
-internal colonialism-. This book tells the story of the
people of Zomia and their unlikely odyssey in search of

** Ethnology -- Southeast Asia 2. Peasants -- Political
activity -- Southeast Asia 3. Southeast Asia -- Politics
and government -- 1945- 4. Southeast Asia -- Rural
   18 Kasbekar, Asha
Pop culture India! : media, arts, and lifestyle / Asha
Kasbekar.-- Santa Barbara: ABC CLIO, 2006.
xx, 336p. 25cm.
ISBN : 9781851096367.
306.0954 KAS 135708
Follows the rise of modern India-s pop culture world,
especially since the 1980s, when relaxed censorship and
economic liberalization led to an explosion in movies,
music, mass media, consumerism, spiritual practices, and
more. It is a captivating introduction to a diverse
nation whose appetite for entertainment has led to some
surprising twists and turns in recent history.

** Popular culture -- India 2. Popular culture --
Economic aspects -- India 3. Popular culture -- Social
aspects -- India 4. Religion and culture -- India

   19 Christman, John
Social and political philosophy : a contemporary
introduction / John Christman.-- London: Routledge, 2010.
xiii, 248p. 23cm.
ISBN : 9780415217989.
320.01 CHR 135698
This text should be useful to any student coming to
social and political philosophy for the first time. It
provides a broad survey of fundamental social and
political questions in modern society, as well as clear,
accessible discussions of the philosophophical issues
central to political thought.

** Political science -- Philosophy 2. Social sciences --
   20 Hardt ,Michael
Empire / Michael Hardt and Antonio Negri.-- Cambridge:
Harvard University Press, 2001.
ISBN : 9780674006713.
325.3209045 HAR 135785
Empire identifies a radical shift in concepts that form
the philosophical basis of modern politics, concepts such
as sovereignty, nation, and people. Hardt and Negri link
this philosophical transformation to cultural and
economic changes in postmodern society-to new forms of
racism, new conceptions of identity and difference, new
networks of communication and control, and new paths of
migration. More than analysis, Empire is also an
unabashedly utopian work of political philosophy, a new
Communist Manifesto. Looking beyond the regimes of
exploitation and control that characterize today-s world
order, it seeks an alternative political paradigm-the
basis for a truly democratic global society.

** Imperialism

 330   ECONOMICS  
   21 Abu-Lughod, Janet L
Before European hegemony : the world system A.D. 1250-
1350 / Janet L Abu-Lughod.-- New York: Cambridge
University Press, 1991.
xiii, 443p. 21cm.
ISBN : 9780195067743.
330.94017 ABU 135788
In this portrait of world trade before the age of
European Hegemony, Janet Abu-Lughod examines global
commercial connections among a large number of cities
between the years 1250 and 1350. The work offers a
reinterpretation of global economic evolution, arguing
that the European world system of the sixteenth century
had its origins in an earlier system dominated by Middle
Eastern, Indian, and Chinese trade. Abu-Lughod argues
that there was no inherent historical necessity shifting
the system in favour of the West or preventing eastern
societies from becoming the progenitors of a modern world
system. To support her thesis, she explores the gradual
articulation of the thirteenth century-s incipient world
system, its slow demise in the early to mid-fourteenth
century and the reticulation of its fragments into an
emerging European world system in the 1500s.

** Economic history -- Medieval, 500-1500 2.
International trade -- History 3. Cities and towns,
Medieval 4. Economic development history
   22 Martellini, Lionel
Fixed-income securities : valuation, risk management, and
portfolio strategies / Lionel Martellini, Philippe
Priaulet and Stephane Priaulet.-- West Sussex: John Wiley
, 2003.
xxix, 631p. 24cm.
ISBN : 9780470852774.
332.632044 MAR 135781
This textbook will be designed for fixed--income
securities courses taught on MSc Finance and MBA courses.
There is currently no suitable text that offers a -Hull--
type- book for the fixed income student market. This book
aims to fill this need. The book will contain numerous
worked examples, excel spreadsheets, with a building
block approach throughout.

** Fixed-income securities -- Mathematical models 2.
Portfolio management -- Mathematical models 3. Bonds --
Mathematical models 4. Hedging (Finance) -- Mathematical

23 Prasain, G P
Industrial sickness in Manipur : causes and remedies / G
P Prasain and Elangbam Nixon Singh.-- New Delhi: Concept
Publishing Company, 2012.
xv, 160p. 22cm.
ISBN : 9788180698231.
332.75095417 PRA 135692
This book probes objectively the factors that are
responsible for causing industrial sickness so that
remedies can be searched for these causes in order to
have a sound industrial economy in industrially backward
states of India.

** Business failures -- India -- Manipur 2. Small
business -- India -- Manipur 3. Small business --
Government policy -- India -- Manipur
   24 Dasgupta, Sumita (ed)
Green schools programme : how green is my neighbourhood?
: a do-it-yourself manual / Sumita Dasgupta.-- New Delhi:
Centre for Science and Environment, 2012.
120p. 19cm.
ISBN : 9788186906576.
333.72 DAS 135688

** Green movement

25 Grove, Richard H
Green imperialism : colonial expansion, tropical island
Edens, and the origins of environmentalism, 1600-1860 /
Richard H Grove.-- Cambridge: Cambridge University Press,
1995. xiv, 540p. 23cm.
ISBN : 9780521403856.
333.7209 GRO 135783
This is the first book to document the origins and early
history of environmentalism, concentrating especially on
its hitherto unexplained colonial and global aspects. It
highlights the significance of Utopian, physiocratic and
medical thinking in the history of environmental ideas.
The book shows how the new critique of the colonial
impact on the environment depended on the emergence of a
coterie of professional scientists, especially in the
Dutch, French and English maritime empires. The prime
importance of the oceanic island -Eden- as a vehicle for
new conceptions of nature is emphasised, and the
significance of colonial island environments in
stimulating conservationist notions is underlined,
revealing how, for the first time, the limitability of
local and global resources could be recognised.

** East India Company -- History 2. Environmentalism --
History 3. Environment Conservation

26 Leggett, Jeremy (ed)
The solar century : the past, present, and world-changing
future of solar energy / Jeremy Leggett.-- London:
GreenProfile, 2009.
xvii, 174p. 22cm.
ISBN : 9781846688737.
333.7923 LEG 135713
Presents a vision of sun powered world. This book
showcases solar applications from solar as a force for
good in developing countries through to giant mirror-
based solar thermal stations that could be positioned in
deserts and hooked up to electricity grids thousands of
miles away with DC cables.

** Solar energy
   27 Taxmann-s direct taxes ready reckoner : assessment year
2012 13 and 2013-14 / Vinod K Singhania and Jeewan
Singhania.--35th ed-- New Delhi: Taxmann Publications,
D-21, 24cm. accompanied by:CD.
ISBN : 9789350710289.
336.294 TAX 135637

** Direct Taxes 2. Ready Reckoner 3. Direct taxation -
India -Periodicals 4. Taxation - India - Periodicals
   28 Mokyr, Joel
The lever of riches : technological creativity and
economic progress / Joel Mokyr.-- New York: Oxford
University Press, 1990.
ix, 349p. 20cm.
ISBN : 9780195074772.
338.064 MOK 135789
Beginning with a fascinating, concise history of
technological progress, Mokyr sets the background for his
analysis by tracing the major inventions and innovations
that have transformed society since ancient Greece and
Rome. What emerges from this survey is often surprising:
the classical world, for instance, was largely barren of
new technology, the relatively backward society of
medieval Europe bristled with inventions, and the period
between the Reformation and the Industrial Revolution was
one of slow and unspectacular progress in technology,
despite the tumultuous developments associated with the
Voyages of Discovery and the Scientific Revolution.

** Technological innovations -- Economic aspects --
History 2. Economic development -- History 3. Technology
Development Economics History

29 Higonnet, Patrice (ed)
Favorites of fortune : technology, growth, and economic
development since the Industrial Revolution / Patrice
Higonnet, David S Landes and Henry Rosovsky.-- Cambridge:
Harvard University Press, 1995.
viii, 558p. 23cm.
ISBN : 9780674295216.
338.06409 HIG 135786
Theorists have attributed unequal growth rates among
nations to political factors or to the unequal
distribution of land. In "Favorites of Fortune", a group
of international economists and historians pit economic
history against the assumptions of the classical economic
theory of natural growth. Their explanations consider the
factors of technology, entrepreneurialism, and paths to
economic growth, but each reflects an ideological wave of
explanation that has marked the last 200 years. These
studies approach a common concern with assurance and a
variety of techniques, all interrelated, all leaving room
for amendment and contradiction.

** Technological innovations -- Economic aspects --
History 2. Economic history 3. Industries -- History 4.
Industries Technology Innovation History

30 Wrigley, E A
Continuity, chance and change : the character of the
industrial revolution in England / E A Wrigley.--
Cambridge: Cambridge University Press, 1988.
viii, 146p. 22cm.
ISBN : 9780521396578.
338.0942 WRI 135782
The Industrial Revolution brought into being a distinct
world, a world of greater affluence, longevity and
mobility, an urban rather than a rural world. But the
great surge of economic growth was balanced against
severe constraints on the opportunities for expansion,
revealing an intriguing paradox. This book, published to
considerable critical acclaim, explores the paradox and
attempts to provide a distinct model- of the changes that
comprised the industrial revolution.

** Industrial revolution -- England 2. England --
Economic conditions -- 19th century 3. England -- Social
conditions -- 19th century 4. England Industrialisation

31 Babu, G Ramesh
Financial management / G Ramesh Babu.-- New Delhi:
Concept publishing company, 2012.
viii, 156p. 22cm.
ISBN : 9788180697548.
338.70954 BAB 135691
This book gives comprehensive coverage of financial
management describing planning policies and decisions
besides elaborating capital budgeting and structure.

** Business enterprises-India-Finance 2. Capital budget-
India-Case studies

32 Sharma, Ruchir
Breakout nations : in search of the next economic miracle
/ Ruchir Sharma.-- London: Allen Lane, 2012.
x, 292p. 23cm.
ISBN : 9781846145568.
338.90091724 SHA 135753
The argument of "Breakout Nations" is that the
astonishingly rapid growth over the last decade of the
world-s celebrated emerging markets is coming to an end.
The era of easy money and easy growth is over. China, in
particular, will soon slow, but its place will not
necessarily be taken by Brazil, Russia or India.

** Economic forecasting -- Developing countries 2.
Developing countries -- Economic conditions -- 21st
   33 Stern, David L
Evolution, development, and the predictable genome /
David L Stern.-- Colorado: Roberts and Company Publishers
, 2011.
xvi, 264p. 23cm.
ISBN : 9781936221011.
572.838 STE 135702
An excellent synthesis of two fields written in clear,
straightforward language that is a useful read for
researchers with backgrounds in either development or
evolution as well as non-specialists. Stern illustrates
how concepts evolutionary and developmental biology
relate to each other and how the lessons learned from
both can further our understanding of how organisms
evolve. This is not a comprehensive review of data
bearing on the questions of evo-devo, and Stern does not
discuss jargony debates in evo-devo that have less
established grounding in molecular mechanisms or
population genetics (robustness, evolvability, genetic
assimilation/accommodation, etc). Instead, he focuses on
the genetic basis of adaptation with illustrations from
strong case studies and his recent meta-analysis of
recent literature.

** Evolutionary genetics 2. Developmental biology
 610   MEDICINE and HEALTH  
   34 Fink, Bruce
Fundamentals of psychoanalytic technique : a Lacanian
approach for practitioners / Bruce Fink.-- New York: W W
Norton, 2007.
xv, 301p. 24cm.
ISBN : 9780393705089.
616.8917 FIN 135704
Presenting basic psychoanalytic techniques, this work
offers therapists helpful tools for their practices. It
covers topics that include listening and hearing, asking
questions, interpreting and working with dreams and
fantasies, the variable-length session and phone

** Lacan, Jacques, 1901-1981 2. Psychoanalysis 3.
Psychoanalytic Therapy -- methods
   35 Morsing, Mette (ed)
Business schools and their contribution to society /
Mette Morsing and Alfons Sauquet Rovira.-- Los Angeles:
Sage Publishers, 2011.
xxv, 254p. 24cm.
ISBN : 9780857023872.
650.0711 MOR 135715
Leading, global business school figures discuss the
hottest debate in business education right now - the
education business schools are providing and their
contribution to modern society.

** Business schools -- Social aspects 2. Business
education -- Social aspects 3. Social responsibility of
   36 Denhardt, Robert B
Managing human behavior in public and nonprofit
organizations / Robert B Denhardt, Janet V Denhardt and
Maria P Aristigueta.--3rd ed-- Los Angeles: Sage
Publications, 2013.
xviii, 525p. 25cm.
ISBN : 9781412991650.
658 DEN 135719
This book covers all of the essential topics in
management and organizational behaviour from the
perspective of public and non profit management. It
focuses on the importance of understanding the behaviour,
motivations, and actions of individuals in the public
service and the distinctiveness of management and
leadership in public organizations. It contains cases
studies, self-assessment exercises, simulations, and
evaluative instruments. This book will assist all public
managers to develop the skills and understanding they
need in order to be effective and responsible.

** Public administration 2. Nonprofit organizations --
Management 3. Organizational behavior

37 Bragg, Steven M
Management accounting best practices : a guide for the
professional accountant / Steven M Bragg.-- Hoboken: John
Wiley, 2007.
xv, 283p. 24cm.
ISBN : 9780471743477.
658.1511 BRA 135684
This is one of the best books about new accounting
practices in practical accounting.

** Accounting 2. Controllership 3. Accounting --

38 Caspari, John A
Management dynamics : merging constraints accounting to
drive improvement / John A Caspari and Pamela Caspari.--
Hoboken: John Wiley, 2004.
xxi, 327p. 24cm.
ISBN : 9780471672319.
658.1511 CAS 135683
This book is a comprehensive introduction to the Theory
of Constraints (TOC) in profit-oriented organizations.
Focusing on practical dynamic solutions for weak links in
the organizational tangle of chains, Constraint
Management reveals how problems arise from the lack of
global goal congruence and how a fair incentive
compensation plan can align the goals of individuals in
all functional areas and at all organizational levels
with the shareholder goal of greater profitability.

** Managerial accounting 2. Theory of constraints

39 Gayeski, Diane
Learning unplugged : using mobile technologies for
organizational training and performance improvement /
Diane Gayeski.-- New Delhi: BPI, 2012.
xii, 192p. 23cm.
ISBN : 9788184975369.
658.3124040285 GAY 135674
Wireless technologies are changing the nature of
organizational training, performance management, and
collaboration. From smart cell phones and PDAs to webpads
and wearable devices, one-time curiosities are now
indispensable business tools. Featuring case studies and
interviews, Learning Unplugged shows how to implement
these technologies, and shows how applications can be
adapted for use in different environments and
situations. This comprehensive yet plain-English guide
explains the function and application of a wide range of
mobile devices for training, communications, and
performance management. Learning Unplugged also provides
in-depth comparisons of new technologies, and crucial
information on creating media and content for new mobile

** Employees -- Training of -- Equipment and supplies 2.
Employees -- Training of -- Audio-visual aids 3.
Instructional systems

40 Tuite, Matthew
Interorganizational decision making / Matthew Tuite,
Roger Chisholm and Michael Radnor.-- New Brunswick:
Aldine Transaction, 2007.
xvi, 298p. 22cm.
ISBN : 9780202309262.
658.403 TUI 135705
The book contains studies on all inter organizational
decision making situations, including individual and
joint decisions, those at the interface of government and
business, and decision making at the international level.
Contributions are balanced between quantitative building
approaches and practical empirical applications,
suggesting avenues for both theoretical and practical
work in this new field.

** Decision making - Congresses 2. Decentralization in
management - Congresses 3. Inter organizational relations
- Congresses

41 Liff, Stewart
Seeing is believing : how the new art of visual
management can boost performance throughout your
organization / Stewart Liff and Pamela A Posey.-- New
Delhi: BPI India, 2012.
viii,246p. 23cm.
ISBN : 9788184975406.
658.45 LIF 135675
The visual elements in a workplace have a profound effect
on its employees. Most organizations, however, do not
recognize the power of design, art, sculpture, and
graphics to create the vibrancy and energy that can drive
productivity and innovation. "Seeing Is Believing"
explains how to use these elements to improve
communications, connect individual tasks to
organizational goals, and greatly enhance employee
commitment and job satisfaction.

** Communication in management -- Audio-visual aids 2.
Communication in organizations -- Audio-visual aids 3.
Visual communication 4. Employee motivation

42 Stasch, Stanley F
Creating a successful marketing strategy for your small
new business / Stanley F Stasch.-- Santa Barbara: Praeger
, 2010.
xi, 225p. 24cm.
ISBN : 9780313382468.
658.802 STA 135690
Starting and growing a small business is not easy,
especially in a difficult economy. This title helps
entrepreneurs load the odds in their favor with a four-
part, step-by-step procedure for creating a marketing
strategy that works - and avoiding the four major
marketing strategy mistakes that can spell disaster.

** Marketing -- Management 2. Strategic planning 3. New
business enterprises

43 Zoratti, Sandra
Precision marketing : maximizing revenue through
relevance / Sandra Zoratti and Lee Gallagher.-- London:
Kogan Page, 2012.
xvi, 208p. 23cm.
ISBN : 9780749465353.
658.802 ZOR 135709
Drawing on case studies from companies such as Fiat,
Amazon, Tesco and ING, this title shows how leading
performers begin to recognize, identify and capitalize on
many of the concepts of precision marketing to set
themselves apart and reach a whole new level of growth.

** Target marketing 2. Consumer behavior 3. Market
segmentation 4. Marketing

44 Rayner, Clare
The retail champion : 10 steps to retail success / Clare
Rayner.-- London: Kogan Page, 2012.
xiv, 209p. 23cm.
ISBN : 9780749465889.
658.87 RAY 135710
Offers the knowledge, skills, tools and techniques needed
to turn your small retail business into a scalable,
saleable enterprise. This title is aimed at the small
retailer who is serious about growing their business.
Using a ten-step process, it gives you the tools,
techniques and motivation you need to survive and thrive
in a difficult market.

** Retail trade -- Management 2. Small business --

   45 Narain, Sunita
Food as toxin : regulating for good food and good health
/ Sunita Narain, Chandra Bhushan and Savvy Soumya Misra.-
New Delhi: Centre for Science and Environment, 2012.
v, 125p. 27cm.
ISBN : 9788186906583.
664.07 NAR 135686

** Food contamination
   46 Porter, Anne
Mobile pastoralism and the formation of near eastern
civilizations : weaving together society / Anne Porter.--
Cambridge: Cambridge University Press, 2012.
x, 389p. 25cm.
ISBN : 9780521764438.
939.4 POR 135689
In this book, Anne Porter explores the idea that mobile
and sedentary members of the ancient world were integral
parts of the same social and political groups in greater
Mesopotamia during the period 4000 to 1500 BCE. She draws
on a wide range of archaeological and cuneiform sources
to show how networks of social structure, political and
religious ideology, and everyday as well as ritual
practice, worked to maintain the integrity of those
groups when the pursuit of different subsistence
activities dispersed them over space.

** Pastoral systems -- Middle East -- History -- To 1500
2. Migration, Internal -- Middle East -- History -- To
1500 3. Sedentary behavior -- Middle East -- History --
To 1500 4. Social archaeology -- Iraq 5. Social
archaeology -- Middle East 6. Archaeology -- Methodology
7. Iraq -- Antiquities 8. Middle East -- Antiquities 9.
Iraq -- Civilization -- To 634 10. Middle East --
Civilization -- To 622
   47 Bahl, Raghav
Superpower? : the amazing race between China-s hare and
India-s tortoise / Raghav Bahl.-- New Delhi: Portfolio,
xxxiv, 447p. 20cm.
ISBN : 9780143418733.
951.06 BAH 135759
Why are Indian regulations so weak and confusing? Why is
your foreign investment policy so restrictive? How come
your hotels are world class, but the roads leading to
them are so potholed? Why don-t you lower your voice when
you make fun of your politicians? And why do you control
the price of oil and cable TV?

** Great powers 2. Geopolitics 3. Social change -- China
4. Social change -- India 5.China -- Relations -- India
6. India -- Relations -- China 7. China -- Economic
conditions -- 2000- 8. India -- Economic conditions --
21st century 9. China -- Social conditions -- 2000- 10.
India -- Social conditions -- 21st century
   48 Freidman, Thomas L
That used to be us : what went wrong with America - and
how it can come back / Thomas L Freidman and Michael
Mandelbaum.-- London: Abacus, 2011.
xix, 380p. 20cm.
ISBN : 9780349000091.
973.92 FRI 135760
America has a huge problem. It faces four major
challenges, on which its future depends, and it is
failing to meet them. In What-s Wrong with America?,
Thomas L. Friedman and Michael Mandelbaum analyze those
challenges - globalization, the revolution in information
technology, the nation-s chronic deficits, and its
pattern of energy consumption - and spell out what needs
to be done now to rediscover America-s power and prowess.
They show how America-s history, when properly
understood, provides the key to coping successfully and
explain how the paralysis of the US political system and
the erosion of key American values have made it
impossible to carry out the policies the country needs.
What-s Wrong with America? is both a searching
exploration of the American condition today and a rousing
manifesto for American renewal.

** Creative ability - United States 2. Education and
state - United States 3. Information technology - Social
aspects - United States 4. Globalization -- United States
5. Information technology -- United States 6. Energy
consumption -- United States 7. Budget deficits -- United
States 8. United States -- Civilization -- 1970- 9.
United States -- Politics and government -- 1989-



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