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1 Ratcliffe, Susan
Concise Oxford dictionary of quotations / Susan Ratcliffe
--2nd ed-- New Delhi: Oxford University Press, 2010.
584p. 19cm.
ISBN : 9780199567072.
082 RAT 133478
This book has extensive coverage of literary and
historical quotations, and contains completely up-to-date
material from today-s influential literary and cultural
figures. Over 1900 new quotes have been added for this
edition, as well as author descriptions, placing the
quotes firmly in context. The dictionary has been
compiled using a unique process: the quotes are
identified by the largest ongoing language research
programme in the world, Oxford English Corpus. This
ensures that all the most popular and widely-used quotes
are featured. An easy-to-use keyword index traces
quotations and their authors, while the appendix
material, including Catchphrases, Film Lines, Official
Advice, and Political Slogans, offers further topics of

** Quotations, English literature.
   2 Krueger, Joachim I (ed)
Social judgment and decision making / Joachim I Krueger.-
New York: Psychology Press, 2012.
xviii, 297p. 23cm.
ISBN : 9781848729063.
153.46 KRU 134347
This book brings together classic key concepts and
innovative theoretical ideas in the psychology of
judgment and decision-making in social contexts. The
chapters address: the basic psychological process
underlying judgment and decision making, how social
judgments and decisions are to be evaluated, how
judgments and decision are shaped by ecological
constraints , and relevance of research on judgment and
decision making for specific personal and social
tasks. The book explores how individuals can efficiently
select mates, form and maintain friendship alliances,
judiciously integrate their attitudes with those of a
group, and help shape policies that are rational and
morally sound.

** Judgment-Social aspects, Decision making, Social
psychology, Knowledge, Sociology of.

3 Peil, Jan (ed)
Handbook of economics and ethics / Jan Peil and Irene van
Staveren.-- Cheltenham: Edward Elgar, 2009.
xviii, 605p. 25cm.
ISBN : 9781845429362.
174 PEI 134578
This book is a collection of 75 original entries on the
intersections between economics and ethics. The
collection has a pluralist character, including topics
such as efficiency and prices as well as feminism and
realism, and ranging from Adam Smith to Karl Marx, while
including topical issues such as globalization and
corporate social responsibility. The pluralist character
of the book implies that it goes beyond the conventional
positive/normative dichotomy in economics, showing the
wide variety in which economic method, data analysis,
theory, argumentation, and presentation are imbued both
with facts and with values.

** Economics -- Moral and ethical aspects , Ethics --
Economic aspects.

4 Vaccaro, Antonino (ed)
Impact of network ethics on business practices / Antonino
Vaccaro, Adele Santana and Donna J Wood.-- Dordrecht:
Springer, 2011.
241p. 28cm.
ISBN : 9789400703797.
174.4 VAC 134590
This book on network ethics offers 15 scholarly chapters
from a variety of disciplines and fields of study, all
aimed at exploring some important aspect of how networks
develop, enact, and enforce ethical norms. The chapters
are ordered according to the levels of analysis each
deals with, ranging from the cognitive/intrapersonal to
the systemic/societal. Taken together, these chapter
provide a fresh look at how networks are changing the way
business is done and the way we think about ethics.

** Business ethics -- Social aspects, Online social
networks -- Ethics.

5 Rolston, Holmes
A new environment ethics : the next millennium for life
on earth / Holmes Rolston.-- New York: Routledge, 2012.
viii, 244p. 23cm.
ISBN : 9780415884839.
179.1 ROL 134576
This book offers clear, powerful, and oftentimes moving
thoughts from one of the first and most respected
philosophers to write on the environment. Author, an
early and leading pioneer in studying the moral
relationship between humans and the earth, surveys the
full spectrum of approaches in the field of environmental
ethics. This book offers critical assessments of
contemporary academic accounts and draws on a lifetime of
research and experience to suggest an outlook for the

** Environmental ethics.
   6 Bhai, L Thara
Indian sociology : issues and challenges / L Thara Bhai.-
New Delhi: Sage, 2012.
xxxiv, 253p. 21cm.
(Studies in Indian sociology, 1).
ISBN : 9788132107118.
301.0954 BHA 134206
This book includes 15 articles and highlights the
challenges faced by the present-day sociologists in the
context of development and growth of knowledge in other
sectors. The selected articles discuss the growth of the
sociology discipline over the past 75 years so that one
can get a cross-section of the thinking of sociologists
towards the growth, issues and challenges faced from time
to time.

** Sociology --India.

7 Dasgupta, Abhijit (ed)
On the margins : tribes, castes and other social
categories / Abhijit Dasgupta.-- New Delhi: Sage, 2012.
xxvi, 184p. 21cm.
(Studies in Indian sociology, 4).
ISBN : 9788132107118.
301.0954 DAS 134209
This book explores different aspects of marginalization
among the scheduled castes, the scheduled tribes, the
backward classes, women, workers, refuges, minorities,
physically challenged persons, and so on. They show how
from the margins of Indian society they mobilized
themselves to take an active part in social protests and
raised a voice against discrimination in different
spheres of social life.

** Sociology-India.

8 Indira, R (ed)
Themes in sociology of education / R Indira.-- New Delhi:
Sage, 2012.
lvii, 219p. 21cm.
(Studies in Indian sociology, 5).
ISBN : 9788132107118.
301.0954 IND 134210
This book is divided into four sections: section one
deals with education as a social system, section two
focuses on issues and concern of the education of
minorities and women, section three focuses on the key
issues that need to be addressed in formation and
implementation of educational policies, and the last
section examines certain key issues related to the
adoption of vernacular language as medium of instruction
and the critical insights into the role of intellectuals.

** Sociology-India

9 Jodhka, Surinder (ed)
Changing caste : ideology, identity and mobility /
Surinder S Jodhka.-- New Delhi: Sage, 2012.
xxxvii, 224p. 21cm.
(Studies in Indian sociology, 2).
ISBN : 9788132107118.
301.0954 JOD 134207
This book has a range of select articles on different
dimensions of the castes system in India. These have been
divided into three parts. The first part deals broadly
with conceptual and theoretical issues. The second part
has empirical accounts of different dimensions of castes
and the related daily experiences of the changes and
continuities, with most of the articles looking at the
patterns of social mobility among individual communities
and section of population. The third part focuses on
different dimensions of the political sociology of caste
and identity politics.

** Sociology -India.

10 Kattakayam, Jacob John (ed)
Indian sociology over the years : selected presidential
addresses of AISC, 1967-2010 / Jacob John Kattakayam.--
New Delhi: Sage, 2012.
xxxiv, 324p. 21cm.
ISBN : 9788132107118.
301.0954 KAT 134212
This book is a collection of 20 presidential addresses
delivered at the All India Sociological Conferences from
1967 to 2010. This book contains only the presidential
addresses delivered after this conference which are now
available in the digital form.

** Sociology-India

11 Mohanty, B B (ed)
Agrarian change and mobilisation / B B Mohanty.-- New
Delhi: Sage, 2012.
lxiv, 332p. 21cm.
(Studies in Indian sociology, 3).
ISBN : 9788132107118.
301.0954 MOH 134208
The articles in this book compose a panoramic view of the
kind of changes that have been taking place in agrarian
structures and their underlying effects on the other
aspects of rural life. They discuss the themes of change
in the theoretical perspectives and methodological
approaches in critical agrarian change.

** Sociology-India

12 Sahu, D R (ed)
Sociology of social movement / D R Sahu.-- New Delhi:
Sage, 2012.
liv, 264p. 21cm.
(Studies in Indian sociology, 6).
ISBN : 9788132107118.
301.0954 SAH 134211
The essays of this book have been divided into four
sections. The first section deals with the conceptual and
theoretical issues of social movements. The second
section articulates the issues of agrarian unrest,
mobilization and movement in India. The third section
focuses on movements of dalits, adivasis and minorities
of India and subcontinent. The fourth section relates to
empirical accounts of contemporary environmental movement
in India.

** Sociology-India
   13 Velayutham, Selvaraj (ed)
Tamil cinema : the cultural politics of India-s other
film industry / Selvaraj Velayutham.-- London: Routledge,
xvi, 201p. 23cm.
ISBN : 9780415396806.
302.2343095482 VEL 134348
This book examines critically the cultural and cinematic
representations in Tamil cinema. It outlines its history
and distinctive characteristics, and proceeds to consider
a number of important themes such as gender, religion,
class, caste, fandom, cinematic genre, the politics of
identity and diaspora. Throughout, the book cogently
links the analysis to wider social, political and
cultural phenomena in Tamil and Indian society. Overall,
it is an exciting and original contribution to an under-
studied field, also facilitating a fresh consideration of
the existing body of scholarship on Indian cinema.

** Motion picture industry-India--Tamil Nadu, Motion
pictures-Social aspects--India , Motion pictures- India--
Tamil Nadu.

14 Bengtsson, Maria
A grammar of organizing / Maria Bengtsson and others.--
Cheltenham: Edward Elgar, 2007.
v, 189p. 24cm.
ISBN : 9781848444577.
302.35 BEN 133770
This book provides a new, innovative perspective on the
organizational challenges now facing companies in complex
and dynamic business situations. The authors assert that
management and organization theory is increasingly
turning its attention to the perpetual practice of
organizing and strategizing rather than just focusing on
formal structures and strategies. This new paradigm is
thoroughly analyzed, and the consequent management
implications discussed. The book deals with the
theoretical framework to further expand upon emerging
perspective. The -activity-community- model is built
around fundamental principles, and numerous case studies
are used to illustrate and support this unique
theoretical framework. The book offers an up-to-date
overview of the latest developments within organization
theory, and posing a number of important questions on
this changing realm.

** Industrial organization, Organizational behavior.

15 Alberts, Jess K
Communication in society / Jess K Alberts, Judith N
Martin and Thomas K Nakayama.-- Boston: Pearson, 2011.
xxi, 458p. 28cm.
ISBN : 9780205627875.
302.5 ALB 133804
This book explores communication in a larger, social
context. The authors developed a skills-based framework,
to give the reader what they need to communicate
effectively as individuals and as members of society.
With a combined seventy years of communication studies
experience, the authors provide a deeper understanding of
communication theories and skills along with guidance on
applying these skills across various settings with a
primary focus on interpersonal and small group
communication, as well as public speaking.

** Communication -- Social aspects, Interpersonal
communication, Public speaking.
   16 Chong, Alberto
Development connections : unveiling the impact of new
information technologies / Alberto Chong.-- New York:
Palgrave Macmillan, 2011.
xxvii, 324p. 23cm.
ISBN : 9780230111936.
303.4833 CHO 134569
This book takes stock of recent advances in what is
broadly known as Information and Communication
Technologies (ICTs)-cell phones, computers, and related
Internet applications, as well as software advances that
aim at improving the welfare of societies by empowering
them. It is a comparative look at Latin America and ICTs
in relation to the rest of the world and other countries
in the region and the trends for widespread use of ICTs.
In turn, the authors seek to discover how information and
telecommunication technologies affect both the public and
private sectors of the region and how they can optimize
ICT returns to society.

** Information technology --Economic aspects --Latin
America, Information technology --Economic aspects --
Caribbean Area, Economic development --Latin America.

   17 Marazzi, Christian
Capital and affects : the politics of the language
economy / Christian Marazzi.-- Los Angeles: Semiotext,
159p. 23cm.
ISBN : 9781584351030.
306.3409051 MAR 133801
This book traces the development of post-Fordist model of
labor from Toyota plants in Japan to the most recent
innovations, Marazzi-s critique goes beyond political
economy to encompass issues related to social life,
political engagement, democratic institutions,
interpersonal relations, and the role of language in
liberal democracies. This translation at long last makes
Marazzi-s first book available to English readers.
Capital and Affects stands not only as the foundation to
Marazzi-s subsequent work, but as foundational work in
post-Fordist literature, with an analysis startlingly
relevant to today-s troubled economic times.

** Language and culture, Language in the workplace,
Communication and technology, Information society,
Industrial productivity-Effect of technological
innovations on, Industries-Social aspects.
 330   ECONOMICS  
   18 Hall, Robert E
Forward-looking decision making : dynamic-programming
models applied to health, risk, employment and financial
stability / Robert E Hall.-- Princeton: Princeton
University, 2010.
xiii, 126p. 21cm.
ISBN : 9780691142425.
330.015195 HAL 133526
The author reviews ideas about dynamic programs and
introduces new ideas about numerical solutions and the
representation of solved models as Markov processes. He
surveys recent research on the parameters of preferences,
the inter-temporal elasticity of substitution, the Frisch
elasticity of labor supply, and the Frisch cross-
elasticity. He then examines dynamic programming models
applied to health spending, long-term care insurance,
employment, entrepreneurial risk-taking, and consumer
debt. Linking theory with data and applying them to real-
world problems. The book uses dynamic optimization
programming models to shed light on individual behaviors
and their economic implications.

** Households-Decision making--Econometric models,
Families-Decision making--Econometric models, Decision
making-Econometric models.

19 Raffaelli, Tiziano (ed)
The elgar companion to Alfred Marshall / Tiziano
Raffaelli and Giacomo Becattini and Marco Dardi.--
Cheltenham: Edward Elgar, 2006.
xxv, 727p. 23cm.
ISBN : 9781848444751.
330.15092 MAR 134580
In light of the recent and ongoing surge of interest in
Alfred Marshall-s work, this book fills a gap in the
literature through a detailed examination of his thought
and of his contributions to economics and social science.
The Companion places Alfred Marshall-s ideas in their
historical context, highlighting the many streams of
social research originating from them. The contributors
form a remarkable cast of leading experts, covering a
spectrum of Marshallian themes and issues, including: his
life and work, background and influences, scope and
methodology of economics, economic analysis - including
distribution theory, industrial economics and money,
social and political issues, relations with his
contemporaries, the Marshallian tradition, and, relevance
to contemporary economics.

** Marshall, Alfred, 1842-1924, Evolutionary economics,
Neoclassical school of economics.

20 Emmett, Ross B (ed)
The elgar companion to the Chicago school of economics /
Rose B Emmett.-- Cheltenham: Edward Elgar, 2010.
xi,350p. 24cm.
ISBN : 9781840648744.
330.1553 EMM 134579
This book examines the School-s traditions of applied
welfare theory and law and economics while providing a
glimpse into emerging research on Chicago-s role in the
development of neoliberalism. It surveys a wide body of
Chicago economic studies and guides readers carefully
through each. The Companion offers biographies of leading
Chicago economists and evaluations of the School-s
connection to approaches to economics that draw from and
complement the School, including the Virginia School and
the work of Armen Alchian and Edward Lazear. It analyzes
the interconnections of the Chicago School-s theory,
methodology, and policy, and considers by what means and
ideas the School-s policy framework is driven.

** Chicago school of economics.

21 Cate, Thomas (ed)
Keynes-s general theory : seventy-five years later /
Thomas Cate.-- Cheltenham: Edward Elgar, 2012.
x, 348p. 23cm.
ISBN : 9781845424114.
330.156 CAT 134572
The essays contained in this book are divided into four
sections. The first section contains three essays that
explore the concept of fundamental uncertainty and its
unique role in the general Theory. The second section
contains four essays that examine the place of the
general theory in the history of macroeconomics since
1936. The third section contains three essays that
explore the interrelationships among Keynes, Friedman,
Kaldor, Marx and Sraffa and their approaches to
macroeconomic theory and policy. The final section
contains a pair of essays that provide several new
interpretations of the general theory and its position
within macroeconomics.

** Keynesian economics.

22 Er, Lam Peng
The rise of China and India : a new Asian drama / Lam
Peng Er and Lim Tai Wei.-- New Jersey: World Scientific,
viii, 169p. 23cm.
ISBN : 9789814280334.
330.95 ERL 134583
The most remarkable phenomenon in Asia in the 21st
century is arguably the economic rise of China and India.
Amazingly, the two most populous countries in the world
are uplifting millions of their citizens annually from
poverty through rapid economic growth. What is the impact
on the region, given the ascendance of China and India?
There are at least two possible outcomes: the rise of the
two great Asian powers may challenge the US and instill
fear among the smaller countries in Asia, or, China and
India will act as new economic dynamos that will benefit
the region even if US economic presence in the region is
to decline in the future. This book explores the
opportunities and obstacles to a "harmonious" region
underpinned by the rise of China and India.

** China --Politics and government --2002- --Congresses,
China --Economic conditions --2000- --Congresses, India -
Politics and government --1977- --Congresses, India --
Economic conditions --1991- --Congresses, Asia --Politics
and government --1945- --Congresses.

   23 Wilson, Gregory P
Managing to the new regulatory reality : doing business
under the Dodd-Frank act / Gregory P Wilson.-- Hoboken:
John Wiley, 2011.
xxx, 354p. 23cm.
ISBN : 9780470874394.
332.10681 WIL 134566
In this book, author provides important lessons for
private sector management, specifically financial
services firms, as well as lessons for policymakers,
regulators, and our political economy that will shed
light on how we go from bubble to crisis, regulatory
reform, and economic readjustment. Broken down into four
parts, this book briefly reviews the causes of the 2008
financial crisis (market, regulatory, and international
failures) and assesses their impact on multiple
stakeholders, describes and analyzes the impact of the
immediate policy and regulatory reactions on financial
institutions that the crisis response triggered (in 2008,
primarily U.S., but also G20), explains the legislative
policy and process response, and then describes the
resulting new regulatory reality for
managers of financial institutions (evolving from the
Obama Administration proposals through the Congress, but
also including new G20 global standards, all of which
should be enacted by 1Q2010), and finally concludes with
an assessment of the new regulatory reality as well as
the new U.S. and G20 regime that will govern financial
institutions risk management and competitive behavior for
the foreseeable future.

** Financial services industry --Government policy --
United States, Financial services industry --State
supervision --United States, United States --Economic
policy --2009-.

24 Atack, Jeremy
The origins and development of financial markets and
institutions : from the seventeenth century / Jeremy
Atack and Larry Neal.-- Cambridge: Cambridge University
Press, 2009.
xxii, 472p. 23cm.
ISBN : 9780521895170.
332.109 ATA 134581
In this book, financial and economic historians examine
how financial innovations from the seventeenth century to
the present have continually challenged established
institutional arrangements, forcing change and adaptation
by governments, financial intermediaries, and financial
markets. Where these have been successful, wealth
creation and growth have followed. When they failed,
growth slowed and sometimes economic decline has
followed. These essays illustrate the difficulties of
coordinating financial innovations in order to sustain
their benefits for the wider economy, a theme that will
be of interest to policy makers as well as economic

** Financial institutions, Capital market, Banks and

25 Phillips, David A
Reforming the World Bank : twenty years of trial - and
error / David A Phillips.-- Cambridge: Cambridge
University Press, 2009.
xvii, 320p. 23cm.
ISBN : 9780521883054.
332.1532 PHI 134190
This book looks at the World Bank as an organization -
whether it is set up to do the job it is supposed to do
and, if not, what should be done about it. This book is
about the problems of organization and reorganization as
much as it is about the problems of assisting third-world
development, and it is a case study in flawed
organizational reform as much as a critique of the way
development assistance is managed. It covers the period
that starts at the time of the first major
reorganization, in 1987 under President Barber Conable,
and ends at the time of the resignation of Paul
Wolfowitz, in 2007, but it focuses especially on what
happened during the tenure of James Wolfensohn.

** World Bank, Development banks, Economic assistance.

26 Gregoriou, Greg N (ed)
Nonlinear financial econometrics : Markov switching
models, persistence and nonlinear cointegration / Greg N
Gregoriou and Razvan Pascalau.-- New York: Palgrave
Macmillan, 2011.
xix, 196p. 22cm.
ISBN : 9780230283640.
332.63221015118 GRE 134565
This book proposes new methods to value equity and model
the Markowitz efficient frontier using Markov switching
models. In particular, the book proposes that there are
substantial differences between -bull- and -bear- market
efficient portfolios that need to be taken into account
when building diversified portfolios. Also, the book
proposes a new concept of persistence that may be used to
define and better understand the concept of nonlinear co
integration. In addition, the book reviews the recent
developments of using fractional integrated models to
model stock market volatility and suggests a new
explanation for the persistence observed in share prices
and their associated returns.

** Econometric models, Nonlinear theories, Markov
processes, Corporations -- Valuation -- Econometric

27 Poitras, Geoffrey
Valuation of equity securities :history, theory and
application / Geoffrey Poitras.-- New Jersey: World
Scientific, 2011.
x, 753p. 23cm.
ISBN : 9789814295383.
332.63221 POI 134587
This book provides a comprehensive and rigorous treatment
of academic and practitioner approaches to equity
security valuation. Guided by historical and
philosophical insights, conventional academic wisdom
surrounding the erotic properties of stochastic processes
is challenged. In addition, the implications of a general
stochastic interpretation of equity security valuation
are provided.

** Stocks, Corporations --Valuation.

28 Ilmanen, Antti
Expected returns : an investor-s guide to harvesting
market rewards / Antti Ilmanen.-- Chichester: Wiley, 2011
xxi, 570p. 24cm.
ISBN : 9781119990727.
332.678 ILM 134337
The book gives investors a comprehensive toolkit for
harvesting market rewards from a wide range of
investments. This book challenges investors to broaden
their minds from a too narrow asset class perspective and
excessive focus on historical performance. Coverage
includes major asset classes (stocks, bonds, and
alternatives), investment strategies (value, carry,
momentum, volatility) and the effects of underlying risk
factors (growth, inflation, illiquidity, tail risks).
Judging expected returns requires balancing historical
returns with both theoretical considerations and current
market conditions. This book summarizes the state of
knowledge on all of these topics, providing extensive
empirical evidence, surveys of risk based and behavioral
theories, and practical insights.

** Rate of return.
   29 Sangster, Alan J
Energy for a warming world : a plan to hasten the demise
of fossil fuels / Alan J Sangster.-- Dordrecht: Springer,
xii, 178p. 24cm.
(Green energy and technology).
ISBN : 9781848828339.
333.794 SAN 133954
This book challenges the commonplace notion that the
amount of power which mankind can potentially harness
from renewable resources is more than large enough to
assuage future demand levels. By examining the renewable
issue from an electrical engineering perspective, and
exercising due regard for the limited capability of
current and future electrical generation and transmission
systems, this book attempts to provide more realistic
statistics for the levels of power which could be
extracted from sustainable resources in the critical time
frame of 30 to 40 years. The engineering logic leads
inexorably to the importance of taking a global outlook
on the switch to renewable power supply and transmission.
This book provides a new perspective on renewable
resources for academics and researchers in environmental
or electrical power engineering, as well as to students
in related areas.

** Renewable energy sources, Renewable energy sources-
Environmental aspects, Renewable energy sources-
Government policy, Energy policy.

30 Barbier, Edward B
Capitalizing on nature : ecosystems as natural assets /
Edward B Barbier.-- Cambridge: Cambridge University Press
, 2011.
xiii, 321p. 23cm.
ISBN : 9780521189279.
333.95 BAR 133802
This book shows how modeling ecosystems as natural
capital can help us to analyze the economic behavior that
has led to the overuse of so much ecological wealth. It
explains how this concept of ecosystem as natural capital
sheds light on a number of important issues, including
landscape conversion, ecological restoration, ecosystem
resilience and collapse, spatial benefits and payments
for ecosystem services. The book concludes by focusing on
major policy challenges that need to be overcome in order
to avert the worsening problem of ecological scarcity and
how we can fund novel financing mechanisms for global

** Ecosystem management, Environmental economics.
   31 Caporaso, James A
Globalization, institutions and governance / James A
Caporaso and Mary Anne Madeira.-- Los Angeles: Sage, 2012
vii, 190p. 24cm.
ISBN : 9781412934930.
337 CAP 133958
This book provides a sophisticated and engaging overview
of globalization in the modern world. It explores the
complex interplay between economic, political, and
cultural forces at the global level, discusses key
theoretical approaches to globalization, analyzes the
role of domestic institutions and examines wider
implications of globalization for global governance and
the role of international institutions. The book
culminates with the discussion of winners and losers in
globalization, and outlining the available political
choices of governments attempting to maximize the gains
from globalization while minimizing the costs.

** Globalization-Economic aspects, Globalization-Social
aspects, International economic relations, International
economic relations-Social aspects.

   32 Barros, Pedro Pita
Health economics : an industrial organization perspective
/ Pedro Pita Barros and Xavier Martinez-Giralt,.-- London
: Routledge, 2011.
xvi, 340p. 25cm.
ISBN : 9780415559898.
338.473621 BAR 134469
The book is structured in three parts. Part I presents
the basic principles of economics. It brings all readers
to the required level of knowledge to follow subsequent
parts. Part II reviews the main concepts of health
economics. Part III contains the core of the book. It
presents the industrial organization analysis of the
health care market, based on the authors- own research.

** Medical economics, Medical care --Marketing.

33 Forsyth, Tim (ed)
Encyclopedia of international development / Tim Forsyth.-
New York: Routledge, 2011.
xix, 826p. 23cm.
ISBN : 9780415674003.
338.9 FOR 134575
This book provides definitions and discussions of the key
concepts, controversies and actors associated with
international development for a readership of development
workers, teachers and students. With 600 entries, ranging
in length from shorter factual studies to more in-depth
essays, a comprehensive system of cross references and a
full index, it is the most definitive guide to
international development yet published. It also implies
increasing people-s choices and freedoms, it is change
that is inclusive and empowering. Development theory and
practice has important applications to questions of
economic growth, trade, governance, education,
healthcare, gender rights and environmental protection,
and it involves issues such as international aid,
peacekeeping, famine relief and strategies against
The Encyclopedia treats
these topics and many more, and provides critical
analyses of important actors within development such as
the United Nations and World Bank, non-governmental
organizations and corporations.

** Economic development --Encyclopedias, Development
economics --Encyclopedias, Economic assistance --

34 Rasure, K A
Understanding the sustainable development / K A Rasure.--
Jaipur: Oxford Book Company, 2011.
v, 304p. 24cm.
ISBN : 9789350300350.
338.927 RAS 133534
This book provide concise, accessible introduction to the
sustainable development and practices with particular
reference to the developing world. It contains recent
activity in the regarding the developing indicators of
sustainable development and reviewed comprehensively. The
book provides invaluable introduction to the
characteristics, challenges and opportunities of
sustainable development.

** Sustainable development.
   35 Silver, Steven D
Networked consumers : dynamics of interactive consumers
in structured environments / Steven D Silver.-- New York:
Palgrave Macmillan, 2012.
xvi, 186p. 22cm.
ISBN : 9780230280212.
339.47 SIL 134570
This book analyses the network memberships that emerge
from the natural settings of our everyday lives, and the
pervasive effects that these can have on our preferences
and behavior as consumers. Effects of network memberships
are nowhere more evident than in our interactions as
consumers. Interaction models in consumption that are in
pair wise contacts do not represent the complex
interactions in networks and effects that are emergent
from these interactions. In the proposed model, feedback
from consumer activities to preferences is shown to have
properties that increase their openness of effects of
environments. These dynamics are shown to imply that
there is more randomness than popularly recognized in
both the daily lives of consumers and the generation of
institutions that emerge from these interactions.

** Electronic commerce, Internet --Economic aspects,
Internet --Social aspects, Consumer behavior.
 346   PRIVATE LAW  
   36 Pathak, Akhileshwar
Legal aspects of business / Akhileshwar Pathak.--4th ed.-
New Delhi: Tata McGraw Hill Education, 2010.
xxviii, 666p. 24cm.
ISBN : 9780070681972.
346.07 PAT 133465
The book interfaces law with management. It
comprehensively deals with almost every field of law
which has bearing on business. The book deals with the
relevant concepts, ideas, processes, methods and
procedures regarding the business law , so that the
managers can acquire the capacity to work through any
law, as and when the context demands it. The book brigs
out the linkage between law and the organization, state,
market and the society.

** Business law, Business management.
   37 Helmsing, A H J (Bert) (ed)
Value chains, social inclusion and economic development :
contrasting theories and realities / A H J (Bert)
Helmsing and Sietze Vellema.-- London: Routledge, 2011.
xviii, 290p. 23cm.
(Routledge studies in development economics, 88).
ISBN : 9780415591638.
382 HEL 134334
This book offers multiple conceptualizations of
development outcomes of inclusion of small producers,
firms and workers in value chains. Processes of inclusion
at different scales are unpacked in order to identify the
terms of participation of small producers, firms and
workers. As value chains are embedded, the book further
argues that inclusion can be conceptualized as the degree
of alignment between value chain logics and the
institutions and capacities in the local business system.
The combination of inclusive governance and endogenous
development informs a grounded debate on roles of
development-oriented partnerships. Chapters in this
volume draw on multiple strands of economics, sociology,
political science, geography and management studies, and
for empirical grounding engage in comparative analysis of
cases from Latin America, SubSaharan Africa and East and
South East Asia.

** International trade, Economic development,
International economic relations, International trade-
Social aspects, Economic development-Social aspects,
International economic relations-Social aspects.
   38 Hewings, Ann
Grammar and context : an advanced resource book / Ann
Hewings and Martin Hewings.-- London: Routledge, 2005.
xx, 339p. 24cm.
ISBN : 9780415310819.
415 HEW 133959
This book considers how grammatical choices influence and
is influenced by the context in which communication takes
place. It examines the interaction of a wide variety of
contexts, including socio-cultural, situational and
global influences. It includes a range of different types
of grammar -- functional, pedagogic, descriptive and
prescriptive and explores grammatical features in a
lively variety of communicative contexts, such as
advertising, dinner-table talk, email and political
speeches. This book also includes influential readings
from key names in the discipline, including: David
Crystal, M.A.K. Halliday, Joanna Thornborrow, Ken Hyland
and Stephen Levey.

** Grammar, Comparative and general, Context
   39 Bloch, Ethan D
The real numbers and real analysis / Ethan D Bloch.-- New
York: Springer, 2011.
xxviii, 553p. 24cm.
ISBN : 9780387721767.
512.786 BLO 134220
The book introduce real analysis that presents the
fundamentals with clear exposition and carefully written
definitions, theorems, and proofs. It is organized in a
distinctive, flexible way that would make it equally
appropriate to undergraduate mathematics majors who want
to continue in mathematics, and to mathematics teachers
who want to understand the theory behind calculus. The
book is helpful for students in mathematics education who
wants a thorough understanding of the theory behind the
real number system and calculus.

** Numbers, Real.

40 Hardy, G H
A course of pure mathematics / G H Hardy.--10 ed--
Cambridge: Cambridge University Press, 2010.
xix, 509p. 21cm.
ISBN : 9780521170147.
515 HAR 134571
In this book , author combines the enthusiasm of the
missionary with the rigor of the purist in his exposition
of the fundamental ideas of the differential and integral
calculus, of the properties of infinite series and of
other topics involving the notion of limit.

** Calculus, Functions.
   41 Kulkarni, V G
Introduction to modeling and analysis of stochastic
systems / V G Kulkarni.--2nd ed-- New York: Springer,
xiii, 313p. 24cm.
ISBN : 9781441917713.
519.23 KUL 133746
The book is devoted to the study of important classes of
stochastic processes discrete and continuous time Markov
processes, poison processes, renewal and regressive
processes, semi-Markov processes, queuing models, and
diffusion processes. The book systematically studies the
short-term and long-term behavior, cost or reward models,
and passage times. All the material is illustrated with
many examples and case studies. The book provides a
concise review of probability in the appendix. The book
emphasizes numerical answers to the problems.

** Stochastic processes.

42 Paschos, Vangelis Th (ed)
Paradigms of combinatorial optimization : problems and
new approaches / Vangelis Th Paschos.-- London: Wiley,
xix, 687p. 23cm.
(Combinatorial optimization, 2).
ISBN : 9781848211483.
519.64 PAS 134494
This book deals with advanced concepts as well as a
series of problems, studies and research which have made,
and continue to make, their mark on the evolution of this
discipline. The book is divided into two parts. Part I:
Paradigmatic problems and Part II: New approaches. The
chapters of part I not only deal with the problems in
question, but also highlight various tools and methods
from combinatorial optimization and operations research.
The themes of the part II are at the border between
research operations and combinatorial optimization,
theoretical computer science and discrete mathematics.

** Combinatorial optimization, Programming (Mathematics).
   43 Schumann, Andreas H (ed)
Flood risk assessment and management : how specify
hydrological loads, their consequences and uncertainties
/ Andreas H Schumann.-- Dordrecht: Springer, 2011.
x, 279p. 24cm.
ISBN : 9789048199167.
551.489 SCH 134336
This book deals with many aspects of flood risk
management in a comprehensive way. As risks depend on
hazard and vulnerabilities, not only geophysical tools
for flood forecasting and planning are presented, but
also socio-economic problems of flood management are
discussed. Starting with precipitation and meteorological
tools to its forecasting, hydrological models are
described in their applications for operational flood
forecasts, considering model uncertainties and their
interactions with hydraulic and groundwater models. With
regard to flood risk planning, regionalization aspects
and the options to utilize historic floods are discussed.
New hydrological tools for flood risk assessments for
dams and reservoirs are presented. Problems and options
to quantify socio-economic risks and how to consider them
in multi-criteria assessments of flood risk planning are

** Flood control.
   44 Cassia, Lucio
Global outsourcing strategies : the internationalisation
of the electronics industry / Lucio Cassia.-- Cheltenham:
Edward Elgar, 2010.
xv, 263p. 24cm.
ISBN : 9781849801515.
621.3810684 CAS 133769
This book examines the whole supply chain of the
electronics industry and highlights the changes due to
the effects of global outsourcing. He moves on to
describe hypotheses of growth, and consider likely future
developments including the reshaping of firms-
competitive strategies. The author also explains the
patterns of development of new technologies and changes
in the competitive positioning of the firms. This
innovative book will appeal to academics and scholars
interested in the strategic growth of firms and
technological innovation. The insights presented in the
book will also interest entrepreneurs, managers and
practitioners who make decisions about competitive
strategies in a global context.

** Electronic industries-Subcontracting, Strategic
planning, Globalization.
   45 Lorange, Peter
Thought leadership meets business : how business schools
can become more successful / Peter Lorange.-- New Delhi:
Oxford University Press, 2008.
xix, 240p. 23cm.
ISBN : 9780521897228.
650.0711 LOR 133461
For leading corporations, talent is perhaps the only
truly sustainable competitive advantage. In light of
this, leading international corporations need to be
staffed by the best possible executive talent from around
the world. This talent revolution places a burden on
business schools to offer highly focused learning, based
on practical research. This book offers significant
insights into the factors that have led to the delivery
of high-quality executive education at the top-ranking
International Institute for Management Development (IMD).
Drawing on the experience and wisdom gained by IMD
President Peter Lorange over a distinguished career of
more than twenty years, this book offers a powerful model
for business school success.

** Business education, Business and education, Success in
   46 Bhattacharyya, Asish K
Financial accounting for business managers / Asish K
Bhattacharyya.--3rd ed-- New Delhi: PHI Learning, 2010.
xxix, 742p. 24cm.
ISBN : 9788120330139.
657 BHA 134501
This book discusses the essential concepts, principles
and methods of financial accounting. It continues to
cover all the important financial concepts and corporate
financial reporting practices. The book also skillfully
analyzes advanced topics such as financial instruments,
earnings management, internal control and internal audit,
business combination and the logic model.

** Managerial accounting, Business enterprises --

47 Bhattacharyya, Asish K
Introduction to financial statement analysis / Asish K
Bhattacharyya.-- Gurgaon: Elsevier, 2007.
ix, 295p. 24cm.
ISBN : 9788131209752.
657.33 BHA 134502
The book presents a integrated approach to financial
statement analysis. The book covers the following topics:
techniques of financial statement analysis, ratio
analysis earnings per share, performance metrics, fund
flow statement, cash floe statement, revenue and expenses
analysis, distress analysis.

** Financial, Statement, Financial, Analysis.
   48 Krishnamurti, Chandrasekhar (ed)
Advanced corporate finance / Chandrasekhar Krishnamurti
and S R Vishwanath.-- New Delhi: PHI Learning, 2009.
xvii, 389p. 24cm.
ISBN : 9788120336117.
658.15 KRI 134503
The book discusses the theoretical and practical tools
essential to Chief Financial Officer (CFO). It introduces
advanced valuation techniques and provides a rigorous
understanding of what creates value and why. Organized
into seven parts, Part I of the text provides a rationale
for value-based management as the overriding objective of
the firm besides highlighting how CFO can increase the
value of the firm by fine-tuning financial policies. Part
II introduces real options, a new methodology for valuing
corporate investments. Part III explores old and new
financial instruments, and stresses the objective and
methods of active risk management. Part IV examines the
structuring, financing, and valuation of large-scale,
standalone projects. Part V deals with agency problems,
and how finance managers can address these problems using
Part VI reviews some of the most popular restructuring
methods and presents empirical evidence on such issues.
The concluding part, Part VII, tries to integrate the
contents of the book since good corporate governance is
essential for effective implementation of policies.

** Corporations -- Finance.

49 Danielsson, Jon
Financial risk forecasting : the theory and practice of
forecasting market risk, with implementation in r and
matlab / Jon Danielsson.-- Chichester: John Wiley, 2011.
xxi, 274p. 25cm.
ISBN : 9780470669433.
658.155 DAN 133838
The book brings together the three key disciplines of
finance, statistics and modeling , to provide a thorough
grounding in risk management techniques. The book begins
with an introduction to financial markets and market
prices, volatility clusters, fat tails and nonlinear
dependence. It presents volatility forecasting with both
univatiate and multivatiate methods, discussing the
various methods used by industry, with a special focus on
the GARCH family of models. The evaluation of the quality
of forecasts is discussed in detail. The main concepts in
risk and models to forecast risk are discussed,
especially volatility, value-at-risk and expected
shortfall. The focus is both on risk in basic assets such
as stocks and foreign exchange, but also calculations of
risk in bonds and options, with analytical methods such
as delta-normal VaR and duration-normal VaR and Monte
Carlo simulation.

** Financial risk management-Forecasting, Financial risk
management-Simulation methods.

50 Woods, Margaret
Risk management in organizations : an integrated case
study approach / Margaret Woods.-- London: Routledge,
xv, 176p. 23cm.
ISBN : 9780415591720.
658.155 WOO 134564
In this book, the author sets the world of risk
management in the context of the broader corporate
governance agenda, as well as explaining the core
elements of a risk management system. Material on the
differences between risk management and internal auditing
is supplemented by a section on the professionalization
of risk - a relatively contemporary evolution. Enterprise
risk management is also fully covered.

** Risk management, Management --Research.

51 Barber, Alison E
Recruitment employees : individual and organizational
perspectives / Alison E. Barber.-- Thousand Oaks: Sage
Publications, 1998.
xi, 172p. 23cm.
ISBN : 9780761909439.
658.311 BAR 134568
This book describes what is currently known and what
remains to be learned about the processes by which
organizations recruit new members. In this book, auhtor
delineates three separate stages of recruitment
generating applications, maintaining applicant status,
and influencing job choice and discusses existing
knowledge and important unanswered questions relevant to
each of these stages. She also addresses the question of
whether and how recruitment influences organizational
outcomes. Traditional recruitment topics such as
recruitment source effects and reactions to initial
interviews are covered in detail. Alternative frameworks
and different research, requiring different theoretical
frameworks and different research methods, are also

** Employees --Recruiting.

52 Easterby-Smith, Mark (ed)
Handbook of organizational learning and knowledge
management / Mark Easterby-Smith and Marjorie A Lyles.--
2nd ed-- Chichester: Wiley, 2011.
vii, 711p. 24cm.
ISBN : 9780470972649.
658.3124 EAS 134492
This book provides a unique and valuable overview of
current thinking about how organizations accumulate
-knowledge- and learn from experience. Key areas of this
book are: Resource based view of the firm, Capability
management, Global management, Organizational culture,
Mergers and acquisitions, Strategic management, Leadership.

** Organizational learning --Handbooks, manuals, etc,
Knowledge management --Handbooks, manuals, etc.

53 Coppin, Alan
Timeless management / Alan Coppin and John Barratt.-- New
York: Palgrave Macmillan, 2002.
x, 230p. 23cm.
ISBN : 9780333980804.
658.4 COP 134495
In this book, the authors draw on their experience of
managing change in the Historic Royal Palaces to show
that successful management techniques are timeless,
simple, and based on common sense. Looking back at great
leaders and organizations, they identify concepts, ideas,
and applications that have proven themselves over time.
They demonstrate how these techniques are currently being
used to run institutions such as the Tower of London,
Hampton Court, and Kensington Palace.

** Management, Executive ability, Leadership, Commonsense
reasoning, Management --Case studies.

54 Shimizu, Katsuhiko
The cores of strategic management / Katsuhiko Shimizu.--
New York: Routledge, 2012.
x, 136p. 23cm.
ISBN : 9780415887007.
658.4012 SHI 133805
This book studies the analytic tools and processes
involved in the formulation and implementation of
strategic choices in realistic organizational settings.
Students are required to integrate their functional
knowledge and understanding of the global environment
with the concepts and principles of strategic management
to determine effective ways to resolve complex problems
concerning the relationship between the total
organization and its environment. Creative analytical
skills and effective communication in light of current
management thinking are emphasized.

** Strategic planning, Management.

55 Zarghami, Mahdi
Multicriteria analysis : applications to water and
environment management / Mahdi Zarghami and Ferenc
Szidarovszky.-- Heidelberg: Springer, 2011.
xi, 159p. 24cm.
ISBN : 9783642179365.
658.403 ZAR 134567
This book gives an outline of the formulation of an
appropriate model and presents a comprehensive summary of
the most popular methods for solving multi criteria
decision problems. In addition to the classical approach
the book introduces fuzzy and stochastic methodology,
models with uncertainty, social choice and conflict
resolution. All methods are illustrated with easy to
follow simple examples.

** Environmental management -- Analysis.

56 Oshri, Ilan
The handbook of global outsourcing and offshoring / Ilan
Oshri, Julia Kotlarsky and Leslie P Willcocks.-- New York
: Palgrave Macmillan, 2009.
xii, 266p. 24cm.
ISBN : 9780230235502.
658.4058 OSH 134259
This book offers a broad perspective on various issues
relating to the sourcing of systems and business
processes in a national and global context. The authors
examine both the client-s and the vendor-s involvement in
sourcing relationships by putting the emphasis on the
capabilities that each side should develop prior to
entering a relationship but also that they should develop
as a result of their interactions with each other.

** Offshore outsourcing, Contracting out.

57 Ramnarayan, S (ed)
Organization development : accelerating learning and
transformation / S Ramnarayan S and T V Rao.--2nd ed--
New Delhi: Sage, 2011.
xx, 463p. 24cm.
ISBN : 9788132107392.
658.406 RAM 133482
This book brings key insights derived from the worlds of
theory and practice to provide a holistic understanding
of the field of OD. Focusing especially on issues
relevant to India and the emerging markets, it is
enriched with contributions from eminent OD practitioners
from academic, corporate, and consulting organizations
from different parts of the world. This book a
significant step in bridging the talent demand supply gap
for first rate OD professionals.

** Organizational change.

58 Ramakrishna, Seeram
The changing face of innovation : is it shifting to Asia?
/ Seeram Ramakrishna and Daniel Joo-Then Ng.-- Chennai:
World Scientific, 2012.
xxx, 186p. 22cm.
ISBN : 9789814291583.
658.40630954 RAM 134322
This book provides a brief overview of the recent trends
in innovations. Early inventions/innovations that began
in Asia (i.e., compass, paper, gunpowder and printing)
spread to the Atlantic (Europe and USA) by land and sea
routes. However, with population growth, economic
expansion, availability of skilled researchers and lower
cost of research in Asia Pacific, there has been a shift
in innovation activities in this region. There has been a
discernable trend of innovation (RandD) in countries like
Japan, Korea, China, India and Singapore. This book
attempts to create awareness of this trend and hopes to
motivate business leaders and policy makers to take
advantage of this shifting trend, as well as to encourage
more global collaboration in innovations to face societal
challenges in the 21st century.

** Technology and state-Asia, Appropriate technology-Asia
Technological innovations-Asia, Economic development-
Asia Asia-Economic conditions.

59 Idowu, Samuel O (ed)
Theory and practice of corporate social responsibility /
Samuel O Idowu and Celine Louche.-- Heidelberg: Springer,
xxxii, 284p. 23cm.
ISBN : 9783642164606.
658.408 IDO 134335
Modern businesses and organizations understand that
corporate social responsibility (CSR) has become an
important factor for sustainable success. At the same
time CSR has established itself as a widely accepted
element of courses in managerial training and education.
The book explains the benefits and challenges of socially
responsible corporate policies. The book focuses on four
central themes: management, environment and
sustainability, corporate social responsibility, and
accounting and financial reporting. This book is a
valuable resource for business students and managers
that helps them to discover the strong forces that link
successful management with corporate social

** Social responsibility of business, Business ethics.

60 Chakrabarty, Bidyut
Corporate social responsibility in India / Bidyut
Chakrabarty.-- London: Routledge, 2011.
xvi, 210p. 23cm.
(Routledge contemporary South Asian series, 48).
ISBN : 9780415575034.
658.4080954 CHA 133806
This book shows the unique roots of the concept in India.
It examines Gandhi-s philosophical moorings that inform
India-s approach to CSR, the role of civil society in
setting an agenda championing the rights of the
stakeholders. This book focuses on the rope of the
government in grooming the Indian business to be
sensitive of its social concerns. Drawing on rich
empirical data, the book shows that CSR in India cannot
be conceptualized in ethnic terms. The book is a valuable
contribution to the literature on CSR, and is of interest
to scholars of Asian Studies, business and development

** Social responsibility of business-India, Corporate

61 Bishop, Joshua (ed)
The economics of ecosystems and biodiversity in business
and enterprise / Joshua Bishop.-- London: Earthscan, 2012
xxv, 269p. 25cm.
ISBN : 9781849712514.
658.4083 BIS 134221
This provides important new evidence of growing corporate
concern about biodiversity loss and offers examples of
how some leading companies are taking action to conserve
biodiversity and to restore ecosystems. It reviews
indicators and drivers of biodiversity loss and ecosystem
decline, and shows how these present both risks and
opportunities to business. It examines the changing
preferences of consumers for nature-friendly products and
services, and offers examples of how companies are
responding. The book also describes recent initiatives to
enable businesses to measure, value and report their
impacts and dependencies on biodiversity and ecosystem

** Environmental economics, Social responsibility of
business, Biodiversity.

62 Gosling, Jonathan (ed)
John Adair : fundamentals of leadership / Jonathan
Gosling, Peter Case and Morgen Witzel.-- New York:
Palgrave Macmillan, 2007.
xv, 220p. 22cm.
ISBN : 9780230002050.
658.4092 ADA 134258
John Adair is one if the most important and influential
figures in the world of leadership thought and practice.
More than a million people have been trained using Adair
concepts such as action-centered leadership. He ranks
with the likes of Warren Bennis in terms of both his
influence and the depth and breadth of his thought. This
book shows the depth of that influence in fields as
diverse as leadership in the church, the air force,
higher education and business, in many parts of the
world, and offers fresh and original perspectives on
Adair-s ideas. The authors reach beyond the historic
legacy of these ideas, making proposals for improving
leadership development and offering insightful warnings
about current trends and fads.

** Adair, John Eric, 1934-, Leadership.

63 Hardman, John
Leading for regeneration : going beyond sustainability in
business, education, and community / John Hardman.--
London: Earthscan Publishing, 2011.
xvii, 189p. 23cm.
ISBN : 9780415692458.
658.4092 HAR 134468
This book presents the regenerative leadership framework
that has emerged from doctoral research and consulting
work with successful sustainability leaders and their
organizations in business, education, and community. The
framework synthesizes the levels of awareness, the
leadership styles and behaviors, and the organizational
arrangements that correlate most significantly across
these domains.

** Reengineering (Management), Leadership --Psychological
aspects, Sustainable development, Organizational

64 Wang, Hsiao-Fan
Green supply chain management : product life cycle
approach / Hsiao-Fan Wang and Surendra M Gupta.-- New
York: McGraw Hill, 2011.
ISBN : 9780071622837.
658.5 WAN 133821
This book provides a comprehensive coverage of the key
topics related to Green Supply Chain system design and
management, from applications of green engineering
technology for environmental design, to implementing
green value chains through green procurement, green
production, green marking and life-cycle management of
products, and defining and developing information support
systems for green information management. This book focus
on theoretical discussion and conceptual frameworks to
prove the relevance and importance of Green Supply
Chains, this book also presents more detailed
quantitative modeling and a suite of technical
methodologies, complemented with demonstrations of case
examples, that enable systematic decision support for
Green Supply Chains development and performance

** Green products, Business logistics, Product life cycle
Environmental aspects.

65 Baines, Paul
Marketing / Paul Baines, Chris Fill and Kelly Page.--2nd
ed-- New Delhi: Oxford University Press, 2011.
xxxiii, 756p. 27cm.
ISBN : 9780199579617.
658.8 BAI 133816
The book present marketing examples and issues from real
life situations guaranteed to excite and stimulate.
Packed full of case studies from international
organizations such as Innocent, Orange, HMV, and Oxfam,
students can hear first hand what top marketers actually
do and how they tackle the decisions they have to make.
Employing a lively writing style, the authors encourage
students to explore beyond the classical marketing
perspectives and provoke them into thinking critically
about how they would approach marketing issues. Links to
seminal papers throughout each chapter also present the
opportunity to take this learning further. The book
helpful to learn theory that supports those skills vital
to successfully engaging with marketing across all areas
of society.

** Marketing, Marketing-Management.

66 Hollensen, Svend
Global marketing : a decision-oriented approach / Svend
Hollensen and Madhumita Banerjee.--4th ed.-- Delhi:
Pearson, 2007.
xxxix, 753p. 25cm.
ISBN : 9788131728147.
658.84 HOL 133472
This book demonstrates how global marketing works, and
how it relates to real decisions around the world.
Written from the perspective of firms competing in
international markets, irrespective of their country of
origin, this book provides a complete and concentrated
overview of the total international planning process.
The book on the other hand focuses on India, with
several cases, exhibits and sections based on
contemporary Indian organization and their global
marketing issues.

** Export marketing, International business enterprises.
   67 Duffy, Francis
Architectural knowledge : the idea of a profession /
Francis Duffy and Les Hutton.-- London: Routledge, 1998.
xvii, 217p. 23cm.
ISBN : 9780419210009.
720.2341 DUF 134493
In this book, the author argues that the success of the
architectural profession in post-war Britain is directly
related to its stewardship of the intellectual property
that he calls "architectural knowledge." The backdrop to
this debate is the author-s term of presidency of the
RIBA between 1993 and 1995. During this period the
architectural profession faced major challenges and
threats. The book looks at the relationship between the
architectural profession and the built environment in the
context of the great political and social cycles in the
British post-war period. Francis Duffy-s writings provide
additional insights and viewpoints to the subject.

** Architectural practice --Great Britain, Architectural
services marketing --Great Britain.
   68 Jozsa, Trank P
Global sports : cultures, markets and organizations /
Trank P Jozsa.-- New Jersey: World Scientific, 2009.
xv,315p. 23cm.
ISBN : 9789812835697.
796 JOZ 134582
This book discusses the emergence and development of five
extremely popular team sports since the 1800s - baseball,
basketball, soccer, ice hockey and cricket. Covering 15
different countries, it addresses some of the most recent
and provocative economic and business issues associated
with team sports in the various nations. For example, to
what extent have these spectator sports prospered as
industries, and will they expand into other regions of
the world during the early to mid-2000s? This book
answers these questions, and compares the performances of
each country-s amateur, semiprofessional and/or
professional sports leagues and their respective teams by
providing detailed statistics and other relevant
historical information.

** Sports and state, Sports and globalization, Sports --
Economic aspects. Sports --Social aspects.
   69 Harty, Kevin J
Strategies for business and technical writing / Kevin J
Harty.--7th ed-- Delhi: Longman, 2011.
xiii, 338p. 23cm.
ISBN : 9780205741915.
808.066651 HAR 134191
The book provides effective writing for the world of
work. Reading selections from seasoned professionals in
business, technical, and academic fields provide
examples, models, and sound advice for writers at any
level. Covering such topics as audience analysis,
language use and misuse, writing and revision processes,
and the influence of technology on communication in the
working world, this book helpful to both practical-minded
students and professionals already working in business,
technology, and industry.

** Commercial correspondence, Business report writing,
Technical writing.




Copyright © 2008 IIMC