DistrictMetrics

DistrictMetrics (DM) helps you to unravel the potential household consumers in India at a disaggregated level. The service brings you, in a single platform, estimations of — Demographics, Purchasing power/Disposable income, Consumption Expenditure (PFCE) and Economic Activity for – districts & towns. The reliable data and robust estimates in DM are powered with querying tools, supported by dynamic map-views that enable marketers identify and locate market geographies and households that can be prioritised

DM can put too use for a host of applications ranging from — consumer spends research by marketers to client strategy by consultants to marketing faculty’s research on how Indian HHs spend across consumption categories. The granularity of the estimates enables users to a precise understanding of demand at micro-geographies. The seamless view on the map facilitates in ease of comprehension of the estimations.