|| DATA PROCESSING and COMPUTER SCIENCE
|| 1 Guenther, Milan
Intersection : how enterprise design bridges the gap
between business, technology and people / Milan Guenther.
-- Amsterdam: Elsevier, 2013.
463p. , 24cm.
ISBN : 9780123884350.
004 GUE 141589
This book introduces a Strategic Design approach that
aligns the overarching efforts of Branding, Enterprise
Architecture, and Experience Design, and sets them on a
common course to shape tomorrow-s enterprises. It gives
designers, entrepreneurs, innovators, and leaders a model
and a comprehensive vocabulary for tackling such deep-
rooted challenges. In 9 case studies, the author looks at
the way companies like SAP, BBVA, IKEA, and Jeppesen (a
Boeing Company) apply design thinking and practice to
shape their enterprises. Moving from strategy to
conceptual design and concrete results, Intersection
shows what is relevant at which point, and what expertise
** User interfaces (Computer systems) -- Design , Human-
computer interaction , System design , Information
|| LIBRARY OPERATIONS
|| 2 Patil, Yalagouda M
Consortium approach to resource sharing in an e-
environment / Yalagouda M Patil.-- Jodhpur: Scientific
xxiv, 333p. , 22cm.
ISBN : 9788172338824.
025.62 PAT 141555
The book deals with resource sharing through consortium
approach. During 1990s, due to journals crisis, emergence
of scholarly electronic publishing, shift in print form
to electronic version, escalation of costs of journals,
all have compelled library professionals to move towards
a strategic relationship in forming consortium by taking
advantage of emerging new technologies. To begin with,
resource sharing is briefed covering library cooperation.
With proliferation of e-resources, constraints of
copyright laws and licensing, library consortia have
emerged with a sole aim of moving from organizational
self sufficiency to a collaborative survival mode. The
very purpose of consortia is to deal with pricing and
licensing by means of negotiations and strike a deal
suitable for stakeholders.
** Interlibrary loans , Library cooperation , Research
|| PARAPSYCHOLOGY and OCCULTISM
|| 3 Chaudhuri, Soma
Witches, tea plantations, and lives of migrant laborers
in India / Soma Chaudhuri.-- New Delhi: Foundations Books
xiii, 193p. , 24cm.
ISBN : 9789382993452.
133.43095414 CHA 141525
** Witch hunting -- India -- Jalpaiguri (District) ,
Witch hunting -- Social aspects -- India -- Jalpaiguri
(District) , Witches -- India -- Jalpaiguri (District)
|| MENTAL PROCESSES and INTELLIGENCE
|| 4 Gigerenzer, Gerd
Risk savvy : how to make good decisions / Gerd Gigerenzer
-- New Delhi: Penguin Books, 2014.
viii, 322p. , 23cm.
ISBN : 9781846144745.
153.83 GIG 141520
The book reveals that most of us, including doctors,
lawyers, financial advisers, and elected officials,
misunderstand statistics much more often than we think,
leaving us not only misinformed, but vulnerable to
exploitation. Yet there is hope. Anyone can learn to make
better decisions for their health, finances, family, and
business without needing to consult an expert or a super
computer, and the author shows us how.
** Decision making , Risk-taking (Psychology) ,
|| ANCIENT, MEDIEVAL and EASTERN PHILOSOPHY
|| 5 Slingerland, Edward
Trying not to try / Edward Slingerland.-- Edinburgh:
vi, 295p. , 23cm.
ISBN : 9781782114451.
181.11 SLI 141538
Why is it hard to fall asleep the night before an
important meeting? Or be charming and relaxed on a first
date? What is it about a comedian whose jokes fall flat
or an athlete who chokes? In all these cases, spontaneity
is elusive. This book shows us how we can harness its
power and become more effective.
** Philosophy, Chinese , Spontaneity (Philosophy) ,
|| MODERN WESTERN PHILOSOPHY
|| 6 Bunge, Wiep van (ed)
The Continuum companion to Spinoza / Wiep van Bunge and
Others.-- London: Continuum, 2011.
xv, 380p. , 24cm.
ISBN : 9780826418609.
199.492 SPI 141544
Benedictus Spinoza (1632-77) was among the most important
of the post-Cartesian philosophers of the second half of
the 17th century. He made original contributions in every
major area of philosophy. This book offers an accessible,
encyclopedic account of Spinoza-s life and ideas, his
influences and commentators, and his lasting
** Spinoza, Benedictus de, -- 1632-1677
|| SOCIAL SCIENCES, SOCIOLOGY and ANTHROPOLOGY
|| 7 Shah, S K
India shining and sinking / S K Shah.-- New Delhi: Rupa
159p. , 22cm.
ISBN : 9788129131447.
300.954 SHA 141511
In this book, the author takes on the daunting task of
informing the Indian citizen about the most crucial
developmental and societal challenges we face today.
Through essays on a diverse range of subjects-ranging
from politics and governance to poverty, crime and
morality-he sounds a clarion call of awareness for the
masses. Passionately argued, this book brings to the fore
all that we are plagued by today and all that we must
struggle to overcome to become a true and functional
** India-Social conditions
|| SOCIAL INTERACTION
|| 8 Bond, Michael
The Power of others : peer pressure, groupthink, and how
the people around us shape everything we do / Michael
Bond.-- London: Oneworld Publications, 2014.
xviii, 300p. , 23cm.
ISBN : 9781780743448.
302.3 BON 141517
This book investigates the latest breakthroughs in social
psychology to reveal how to guard against groupthink,
build better teamwork, identify shared objectives, become
more ethical, and survive moments of isolation.
** Social groups -- Psychological aspects , Human
9 Robbins, Stephen P
Organizational behavior / Stephen P Robbins, Timothy A
Judge and Neharika Vohra.--15th ed-- Delhi: Pearson, 2013
xxxvi, 672p. , 25cm.
ISBN : 9789332500334.
302.35 ROB 141497
** Organizational behavior
|| SOCIAL PROCESSES
|| 10 Savyasaachi (ed)
Social movements : transformative shifts and turning
points / Savyasaachi and Ravi Kumar.-- New Delhi:
vi, 380p. , 23cm.
ISBN : 9780415717366.
303.4840954 SAV 141537
** Social movements -- South Asia
|| FACTORS AFFECTING SOCIAL BEHAVIOR
|| 11 Rajan, S Irudaya (ed)
India migration report 2014 : diaspora and development /
S Irudaya Rajan.-- New Delhi: Routledge, 2014.
xx, 314p., 23cm.
ISBN : 9781138788190.
304.80954 RAJ 141532
This book examines how diasporic human and financial
resources can be utilized for economic growth and
sustainable development, especially in education and
health. It offers critical insights on migrant
experiences, transnationalism and philanthropic networks,
and indigenization and diaspora policies, as well as
return of diasporas and includes case studies on Indian
migrants in the Gulf region - in particular, Bahrain,
Oman and Saudi Arabia - and the United Kingdom, among
** East Indian diaspora -- Economic aspects , Economic
development -- India
|| SOCIAL GROUPS
|| 12 Cornwall, Andrea (ed)
Feminisms, empowerment and development : changing women-s
lives / Andrea Cornwall and Jenny Edwards.-- London: Zed
xi, 332p. , 22cm.
ISBN : 9781780325842.
305.42 COR 141547
This book explores what women are doing to change their
own personal circumstances whilst providing an in-depth
analysis of collective action and institutionalized
mechanisms aimed at changing structural relations.
** Feminism , Power (Social sciences) , SOCIAL SCIENCE --
Discrimination and Race Relations
13 Pankaj, Ashok K (ed)
Subalternity, exclusion and social change in India /
Ashok K Pankaj and Ajit K Pandey.-- New Delhi: Foundation
xii, 375p. , 24cm.
ISBN : 9789382993247.
305.56880954 PAN 141523
This book adopts a much needed, integrated approach to
the understanding of subalternity, exclusion and social
change in India, and, instead of treating them as
atomistic, unconnected and discrete social facts,
explores their dynamic relationships.
** Marginality, Social --India , Social change --India ,
Dalits --India --Social conditions
|| CULTURE and INSTITUTIONS
|| 14 Billett, Stephen (ed)
Work, subjectivity and learning : understanding learning
through working life / Stephen Billett, Tara Fenwick and
Margaret Somerville.-- Dordrecht: Springer, 2006.
xxii, 275p. , 24cm.
(UNESCO-UNEVOC book series, 6).
ISBN : 9781402053597.
306.36 BIL 141702
This book focuses on relations among subjectivity, work
and learning that represent a point of convergence for
diverse disciplinary traditions and practices. It
provides perspectives that elaborate the complex
relations among subjectivity, work and learning, and
circumstances in which they are played out.
** Work -- Social aspects , Organizational change ,
Employees -- Training of
|| POLITICAL SCEINCE
|| 15 Gupta, Shekhar
Anticipating India : the best of national interest /
Shekhar Gupta.-- Noida: HarperCollins Publishers, 2014.
xxxvi, 516p. , 24cm.
ISBN : 9789351362555.
320.954 GUP 141527
This book gives readers a sneak peek at the changing face
of Indian politics, and other national issues that took
place during the last two decades.
** India -- Politics and government -- 1977- , Political
science , India
16 Zajaczkowski, Jakub
India in the contemporary world : polity, economy and
international relations / Jakub Zajaczkowski , Jivanta
Schottli and Manish Thapa.-- New Delhi: Routledge, 2014.
xx, 522p. , 23cm.
ISBN : 9780415812139.
320.954 ZAJ 141509
This book brings together Indian and European
perspectives on India-s polity, economy and international
strategy. It explores internal, regional and global
determinants shaping India-s status, position and goals
in the early 21st century. Through an array of
methodological and theoretical approaches, it presents
debates on democracy, economic development, foreign and
security policy, and the course of India-European Union
** India -- Politics and government -- 21st century ,
India -- Social conditions -- 21st century , India --
Economic conditions -- 21st century
|| THE POLITICAL PROCESS
|| 17 Singh, K Natwar
One life is not enough : an autobiography / K Natwar
Singh.-- New Delhi: Rupa Publications, 2014.
xiii, 410p., 24cm.
ISBN : 9788129132741.
324.2092 SIN 141534
** Natwar-Singh, K , Politicians -- India -- Biography ,
Diplomats -- India -- Biography
|| INTERNATIONAL RELATIONS
|| 18 Kumar, A Vinod
India and the nuclear non-proliferation regime : the
perennial outlier / A Vinod Kumar.-- Delhi: Cambridge
University Press, 2014.
xvii, 233p. , 24cm.
ISBN : 9781107056626.
327.17470954 KUM 141508
The book explores the complexities of the regime as a
functional system, and applies the Indian case study to
understand the dynamics of state-regime interplays. The
author highlights here the conceptual opacities that
drive the structural crises of the regime, and the
paradigm shifts that characterize its current churning.
** Nuclear nonproliferation -- India , Nuclear arms
control -- India , Nuclear weapons -- Government policy -
19 Sidhu, Waheguru Pal Singh (ed)
Shaping the emerging world : India and the multilateral
order / Waheguru Pal Singh Sidhu, Pratap Bhanu Mehta and
Bruce Jones.-- New Delhi: Foundation Books, 2014.
viii, 358p. , 24cm.
ISBN : 9789382993544.
327.54 SID 141521
The authors offer a splendid and insightful analysis of
how rising India approaches multilateralism.
** Security, International -- India , National security -
India , Regionalism -- India
|| THE LEGISLATIVE PROCESS
|| 20 Chatterji, Prashanto Kumar
Dr Syama Prasad Mookerjee and Indian politics, 1938-1953
: an account of an outstanding political leader /
Prashanto Kumar Chatterji.-- Delhi: Foundation Books,
x, 381p. , 24cm.
ISBN : 9788175967267.
328.54092 MUK 141648
This book is a pioneering work on the multi-faceted
contributions of Dr Syama Prasad Mookerjee to the
** Mukhopadhyaya, Syamaprasada, -- 1901-1953 , Akhil
Bharat Hindu Mahasabha -- History , Politicians -- India
|| 21 Pym, Hugh
Inside the banking crisis : the untold story / Hugh Pym.-
London: Bloomsbury, 2014.
x, 222p. , 24cm.
ISBN : 9781472902870.
330.90511 PYM 141514
This book is the definitive insider-s guide to the UK
banking crisis, the drama and characters involved in the
astonishing collapse of some of the major pillars of
British banking and the continuing impact on the economy,
informed by those directly involved at Downing Street and
the Bank of England.
** Global Financial Crisis, 2008-2009 , Financial crises
- Great Britain , Banks and banking -- Great Britain
|| LABOR ECONOMICS
|| 22 Kak, Shakti (ed)
Enslaved innocence : child labour in South Asia / Shakti
Kak and Biswamoy Pati.-- Delhi: Primus Books, 2012.
vi, 340p. , 24cm.
ISBN : 9789380607306.
331.310954 KAK 141554
This book explores the historical, economic, and social
factors surrounding the issue of child labour. It
attempts to highlight the structural factors in
capitalist societies that have made such exploitation
possible, and to place the issue of child labour in a
theoretical framework relating to capitalist modes of
production and the need for the generation of surplus for
** Child labor -- South Asia -- History , Child labor --
Government policy -- South Asia , Child labor
|| FINANCIAL ECONOMICS
|| 23 Reserve Bank of India
The Reserve Bank of India / Reserve Bank of India.--
Mumbai: Reserve Bank of India, 2005.
3 vols , 24cm.
ISBN : V2:0195644689.
ISBN : V3:8175962992.
332.11 RES 141649,V1, 141650,V2, 141651,V3
The Reserve bank of India was set up in 1935, under
private ownership. Its charter was to maintain the
monetary stability of India. In 1949, it was
nationalized. These books talk about this institution.It
is the official history that surveys the principal
structural features of the Reserve Bank of India-s
economic and financial environment and the resulting
diversity in the nature of its responsibilities.
** Reserve bank of India-History , Banks and banking,
Central -- India -- History , Reserve Bank of India
24 Parikh, Gautam H
The Handbook of Indian securities / Gautam H Parikh.--
New Delhi: Bloomsbury Publishing, 2014.
xiv, 374p. , 24cm.
ISBN : 9789384052744.
332.632 PAR 141531
This book offers a holistic and cohesive approach to the
subject of financial securities. It explains various
unique features in the field of Indian securities and
also places them alongside the legal framework in
** Securities -- India -- Handbooks, manuals, etc. ,
Securities industry -- India -- Handbooks, manuals, etc.
|| PUBLIC FINANCE
|| 25 Singhania, Vinod K
Direct taxes ready reckoner : asst. years 2014-15 and
2015 16 / Vinod K Singhania and Jeewan Singhania.--37th
ed-- New Delhi: Taxmann Publications, 2014.
Various Pages, , 24cm.
ISBN : 9789350714881.
336.294 SIN 141503
This book contains tax tables for Direct Taxes (Income-
tax and Wealth-tax) for A.Y. 2014-15 and 2015-16 as
amended by the Finance Bill, 2014 (as passed by the
Parliament). Tax computation tables for last 10 years are
also there, along with usual tax planning and other
** Direct taxation -- India , Direct taxation -- Law and
legislation -- India , Direct taxation
|| 26 Reisman, David
Trade in health : economics, ethics and public policy /
David Reisman.-- Cheltenham: Edward Elgar, 2014. vii,
247p. , 24cm.
ISBN : 9781782547204.
338.433621 REI 141551
This book closely examines trade in health. It documents
the growth of a cross-national service that in the past
was mainly consumed at home.It offers a comprehensive and
searching multidisciplinary account of the way in which
medical services, patients, capital and professionals are
making up a global healthcare economy that crosses
borders. The author reflects on their pursuit of lower
prices, better quality and a differentiated product, and
suggests that public policy is essential if the ethical
capital of interdependent societies is not to be eroded
by the international market in health and care.
** Medical Tourism -- economics , Health Policy , Medical
Tourism -- ethics
27 Bandyopadhyay, Tamal
Sahara : the untold story / Tamal Bandyopadhyay.--
Ahmedabad: Jaico Publishing, 2014.
xvii, 374p. , 22cm.
ISBN : 9788184955460.
338.7402554 ROY 141536
This book is an insight into the powerful corporate
giant, revealing some unheard and buried secrets.
** Sahara India (Firm) -- History , Conglomerate
corporations -- India -- History , Ray, Subrata, -- 1948-
28 Gupta, Anil K
The Silk road rediscovered : how Indian and Chinese
companies are becoming globally stronger by winning in
each other-s markets / Anil K Gupta, Girija Pande and
Haiyan Wang.-- New Delhi: Wiley, 2014.
xxxi, 269p. , 24cm.
ISBN : 9788126550166.
338.88954 GUP 141522
This book analyzes the growing corporate linkages between
India and China. It examines how Indian companies such as
Tata Consultancy Services, Mahindra Tractors, NIIT, Tata
Motors/Jaguar Land Rover and Sundaram Fasteners have
figured out how to win in China. Their experiences may
inspire and offer lessons to other Indian companies. The
book also examines how Chinese pioneers such as Lenovo,
Huawei, TBEA, Haier and Xinxing have made a strong
commitment to India and are beginning to realize the
fruits of this commitment.
** Corporations -- India , Investments -- China , India -
Foreign economic relations -- China
29 Hiro, Dilip
Indians in a globalizing world : their skewed rise /
Dilip Hiro.-- Noida: HarperCollins Publishers, 2014.
xiv, 377p. , 22cm.
ISBN : 9789351362661.
338.954 HIR 141512
The author weaves a narrative out of the stories of the
ordinary and extraordinary Indians about how
globalization has affected the country and its many
children, both home and away.
** Globalization -- India , India -- Economic policy --
1991- , East Indians -- Great Britain
30 Kannan, K P
Interrogating inclusive growth : poverty and inequality
in India / K P Kannan.-- New Delhi: Routledge, 2014.
xx,310p. , 22cm.
ISBN : 9781138795655.
338.95409051 KAN 141533
This book probes the impact of neo-liberal policies on
employment, poverty and inequality. It critiques the
claim that market-friendly economic reform policies
-trickle down- to the poor and reduce poverty and
deprivation. The author uses exhaustive data - from the
formal and informal sectors - to create a profile of the
aam aadmi. He advocates the need for a broad-based growth
and development strategy that alone will address the many
sided social and economic inequalities in India.
** Economic development -- India -- History -- 21st
century , Economic development -- Social aspects -- India
, Poverty -- India -- History -- 21st century
|| LAW OF NATIONS
|| 31 Muni, S D (ed)
The Emerging dimensions of SAARC / S D Muni.-- Delhi:
Foundation Books, 2011.
vi, 322p. , 24cm.
ISBN : 9788175967458.
341.247 MUN 141647
** South Asian Association for Regional Cooperation --
Congresses , South Asian cooperation -- Congresses ,
South Asia -- Economic integration -- Congresses
|| 32 Chander, Anupam
The Electronic silk road : how the web binds the world in
commerce / Anupam Chander.-- New Delhi: Foundation Books,
xviii, 278p. , 24cm.
ISBN : 9789382993223.
381.142 CHA 141504
This book provides the first thorough discussion of the
law that relates to global Internet commerce.
** Law and globalization -- Economic aspects , Electronic
commerce -- Law and legislation , Internet -- Social
|| INTERNATIONAL COMMERCE
|| 33 Michalopoulos, Constantine
Emerging powers in the WTO : developing countries and
trade in the 21st century / Constantine Michalopoulos.--
Hampshire: Palgrave Macmillan, 2014.
xxi, 278p. , 22cm.
ISBN : 9781137297075.
382.091724 MIC 141546
This book examines the main factors for developing
country trade performance in the last thirty years, their
own trade policies, market access issues they face, and
their increasingly more effective participation in the
WTO and the Doha Round of multilateral trade
** Developing countries -- Commerce -- History -- 21st
century , World Trade Organization , Industry
|| MANAGEMENT and AUXILIARY SERVICES
|| 34 Tracy, Brain
The 100 absolutely unbreakable laws of business success /
Brian Tracy.-- San Francisco: Berrett-Koehler Publishers,
xvi, 319p. , 22cm.
ISBN : 9781626563216.
650.1 TRA 141526
Why are some people more successful in business? Why do
some businesses flourish where others fail? In this text,
the author draws on his experience to present set
universal laws that lie behind the success of business
people everywhere, in every kind of enterprise, large and
** Success in business , Entrepreneurship --
Psychological aspects , BUSINESS and ECONOMICS -- Personal
|| 35 Narayanaswamy, R
Financial accounting : a managerial perspective / R
Narayanaswamy.--5th ed-- Delhi: PHI Learning, 2014.
xii, 650p. , 27cm.
ISBN : 9788120349490.
657 NAR 141495
36 Soll, Jacob
The Reckoning : financial accountability and the making
and breaking of nations / Jacob Soll.-- London: Allen
xvii, 276p. , 24cm.
ISBN : 9781846146411.
657.09 SOL 141519
This book shows how the use and misuse of financial
bookkeeping has determined the fates of entire societies.
It traces the surprisingly powerful influence of
accounting on financial and political stability, from the
powerful Medici bank in 14th century Italy to the 2008
** Accounting -- History , Bookkeeping -- History ,
Accounting -- Social aspects
|| GENERAL MANAGEMENT
|| 37 Bamberger, Peter A
Human resource strategy : formulation, implementation,
and impact / Peter A Bamberger, Michal Biron, and Ilan
Meshoulam.--2nd ed-- London: Routledge, 2014.
ISBN : 9780415658621.
658.301 BAM 141653
What is human resource strategy? How are human resources
strategies formulated and how can we explain the variance
between what is espoused and what is actually
implemented? This book provides an overview of the
academic and practitioner responses to these and other
questions. The authors review 30 years- worth of
empirical and theoretical research in an attempt to
reconcile often-conflicting conceptual models and
competing empirical results.
** Personnel management , Personnel -- Direction
38 MacRae, Ian
High potential : how to spot, manage and develop talented
people at work / Ian MacRae and Adrian Furnham.-- New
Delhi: Bloomsbury, 2014.
336p. , 24cm.
ISBN : 9781472913647.
658.301 MAC 141507
** Manpower planning , Human capital , Employee retention
39 Horowitz, Ben
The Hard thing about hard things : building a business
when there are no easy answers / Ben Horowitz.-- New York
: HarperCollins Publishers, 2014.
x, 289p. , 24cm.
ISBN : 9780062273208.
658.403 HOR 141506
** New business enterprises -- Management ,
Entrepreneurship , Success in business
40 Krishnamurthy, Nagarajan (ed)
Proceedings of the advanced workshop and tutorial on
operations research (AWTOR-2012) / Nagarajan
Krishnamurthy and N Ravichandran.-- New Delhi: Allied
x, 155p. , 24cm.
ISBN : 9788184249408.
658.4034 KRI 141683
** Operations research
41 Hearn, Greg (ed)
Creative work beyond the creative industries :
innovation, employment and education / Greg Hearn and
others.-- Cheltenham: Edward Elgar, 2014.
xv, 255p. , 23cm.
ISBN : 9781782545699.
658.4063 HEA 141545
Creative workers are employed in sectors outside the
creative industries often in greater numbers than within
the creative field. This book explores the phenomena of
the embedded creative and creative services through a
range of sectors, disciplines, and perspectives.
** Creative ability in business
42 Munter, Mary
Guide to managerial communication : effective business
writing and speaking / Mary Munter.--8th ed-- Delhi:
ix, 178p. , 20cm.
ISBN : 9788131756201.
658.45 MUN 141499
This book summarizes and reviews communication, writing,
and speaking strategies - arming students with the know-
how, techniques, and skills to deal successfully with
managerial communication issues they will face as future
** Business communication , Communication in management
43 Garcia, Rosanna
Creating and marketing new products and services /
Rosanna Garcia.-- Boca Raton: CRC Press, 2014.
xxv, 412p. , 26cm.
ISBN : 9781452203608.
658.575 GAR 141652
The book emphasizes marketing research techniques that
can help firms identify the voice of the customer and
incorporate these findings into their new product
development process. It addresses the role of
sustainability in innovation, open innovation strategies,
and international co-development efforts of new products
** New products , Marketing research , Product design
44 Kotler, Philip
Marketing management : a South Asian perspective / Philip
Kotler and others.--14th ed-- Delhi: Pearson, 2014.
xxv, 120p. , 27cm.
ISBN : 9788131767160.
658.8 KOT 141496
This book focuses on the strategies of marketing
development and its many facets. It throws light on
topics which are essential for a well-built nation. The
topics cover competitive strategies based on consumer
sentiment, branding, creating brand equity, managing both
personal as well as mass communication, analysing
business as well as consumer markets and managing
retailing, wholesaling and logistics.
** Marketing --Management , Marketing -- Asia , Marketing
45 Saxena, Rajan
Marketing management / Rajan Saxena.--4th ed-- New Delhi:
Tata McGraw Hill Education, 2009.
xxix, 883p. , 23cm.
ISBN : 9780070144910.
658.8 SAX 141676
This book focuses on innovations required in product,
processes and systems for effective marketing in
difficult times for the customer as well as the marketer.
** Marketing -- Management
46 Hyslop, Mairland
Obstructive marketing : restricting distribution of
products and services in the age of asymmetric warfare /
Mairland Hyslop.-- England: Gower, 2014.
345p. , 25cm.
ISBN : 9781472416049.
658.802 HYS 141654
In this book, the author deals with a very negative kind
of activity which embraces activities, legal or
otherwise, designed to prevent or restrict the
distribution of a product or service, temporarily or
permanently, against the wishes of the product
manufacturer, service provider or customer.
** Marketing -- Management , Strategic planning ,
47 Yohn, Denise Lee
What great brands do : the seven brand-building
principles that separate the best from the rest / Denise
Lee Yohn.-- New Delhi: Jossey-Bass, 2014.
262p. , 24cm.
ISBN : 9788126550227.
658.827 YOH 141539
This book explores how a great company can avoid
obsolescence by using its brand as a management tool to
fuel, align, and guide its people and initiatives. It
teaches an innovative brand-as-business strategy that
enhances brand identity while boosting profit margins,
improving company culture, and creating stronger
** Branding (Marketing) , Brand name products
48 Wang, Cheng Lu (ed)
Brand management in emerging markets : theories and
practices / Cheng Lu Wang and Jiaxun He.-- Hershey: IGI
xxi, 331p. , 28cm.
ISBN : 9781466662421.
658.827091724 WAN 141700
This book provides valuable and insightful research as
well as empirical studies that allow audiences to
develop, implement, and maintain branding strategies.
** Product management -- Developing countries , Brand
choice -- Developing countries , Branding (Marketing) --
|| 49 Sandino, Linda (ed)
Oral history in the visual arts / Linda Sandino and
Matthew Partington.-- London: Bloomsbury, 2013.
xii, 212p. , 25cm.
ISBN : 9780857851987.
709 SAN 141540
This book maps how oral history interviews contribute to
a relational practice that is creative, rigorous and
** Art -- Historiography , Oral history
|| 50 Rothfarb, Edward Leland (ed)
Orchha and beyond : design at the court of Raja Bir Singh
Dev Bundela / Edward Leland Rothfarb.-- Mumbai: Marg
164p. , 30cm.
ISBN : 9788192110615.
720.9543 ROT 141574
This book presents a comprehensive account of the Bundela
style of architecture and decoration during the reign of
Raja Bir Sing Dev, 1605-1627, who patronized architecture
throughout his central Indian kingdom and at important
pilgrimage sites beyond.
** Architecture -- India -- Bundelkhand , Architecture --
India -- Orchcha (Princely State) , Bundelkhand (India) -
|| ENGLISH and OLD ENGLISH LITERATURES
|| 51 Holland, Peter (ed)
Shakespeare survey : an annual survey of Shakespeare
studies and production / Peter Holland.-- Cambridge:
Cambridge University Press, 2007.
xi, 381p. , 25cm.
ISBN : 9780521878395.
822.33 SHA 141466
Shakespeare Survey is a yearbook of Shakespeare studies
and production. Since 1948 Survey has published the best
international scholarship in English and many of its
essays have become classics of Shakespeare criticism. The
books are illustrated with a variety of Shakespearean
images and production photographs. The theme for
Shakespeare Survey 60 is -Theatres for Shakespeare-.
** Shakespeare, William, -- 1564-1616 -- Criticism and
interpretation , Shakespeare, William, -- 1564-1616 --
|| WORLD HISTORY
|| 52 Hobsbawm, Eric
Interesting times : a twentieth-century life / Eric
Hobsbawm.-- London: Abacus, 2012. xiv, 447p. , 19cm.
ISBN : 9780349113531.
909.82092 HOB 141542
This book is the autobiography of Eric Hobsbawm. It is a
testament of the times he has lived through. Rather than
getting bogged down by the various wars taking place
around him, Eric Hobsbawm kept a note of all the
important events he was witnessing throughout his life.
This book is a non-biased point of view on and the
author-s narrative of events which took place during his
** Hobsbawm, E. J. -- (Eric J.), -- 1917-2012 ,
Historians -- Great Britain -- Biography , History,
Modern -- 20th century
|| HISTORY OF ASIA
|| 53 Ahmed, Monisha (ed)
Ladakh : culture at the crossroads / Monisha Ahmed and
Clare Harris.-- Mumbai: Marg Publications, 2005.
124p. , 30cm.
ISBN : 9788185026718.
954.6 AHM 141573
** Ladakh (India) -- Civilization , Ladakh (India) --
Civilization -- Pictorial works , Civilization
54 Balasubrahmanyan, Suchitra (ed)
Ahmedabad 600 : portraits of a city / Suchitra
Balasubrahmanyan and Sharmila Sagara.-- Mumbai: Marg
156p. , 30cm.
ISBN : 9788192110608.
954.75 BAL 141575
This book commemorates 600 years of the founding of
Ahmedabad with essays on modernism, art, crafts, food,
and heritage, by scholars who have made this city their
** Ahmadabad (India) -- History , Ahmadabad (India) --
Pictorial works , India -- Ahmadabad
55 Michell, George (ed)
Kanara, a land apart : the artistic heritage of coastal
Karnataka / George Michell.-- Mumbai: Marg Foundation,
2012. 124p. , 30cm.
ISBN : 9788192110639.
954.87 MIC 141572
This book explores the historical, cultural, and artistic
heritage of Kanara, the Arabian Sea coastal belt of
modern Karnataka in India.
** Karnataka (India) -- Description and travel ,
Karnataka (India) -- Pictorial works , Travel
56 Shimkhada, Deepak (ed)
Nepal : nostalgia and modernity / Deepak Shimkhada.--
Mumbai: Marg Foundation, 2011.
128p. , 30cm.
ISBN : 9789380581088.
954.96 SHI 141576
** Art, Nepali , Popular culture -- Nepal , Popular